Hanneke Faber, CEO of computer accessory giant Logitech, expressed high expectations for China's booming gaming market and the prospects of collaborating with the country toward the company's ambitious carbon reduction goals.
Faber, who joined Logitech as CEO in Dec. 2023, discussed the importance of Chinese gamers for its gaming-targeted products during an exclusive interview with China Global Television Network (CGTN) in Beijing, where she also lauded the rise in the country's game-making capabilities following the release of Black Myth: Wukong, China's first triple-A game that captured global attention recently.
"Certainly on the gaming side of our business, China is incredibly important. As you say, China has more gamers than there's people in the United States. There's so much innovation happening here in gaming as well, that's really, really important for us. And we get a lot of inspiration from Chinese gamers for the rest for the world. I did some in home visits, actually, with gamers in Shanghai. It was fascinating, again, to see what games they play, including the new Wukong game, which is great, and just learn about what they want, what they need, what new products can we serve them with, so very important and exciting," she said.
In her visits to China since taking the reigns at Logitech, Faber said she has noted the country's progress in developing new energy vehicles along its path to carbon neutrality, stressing that her company has also achieved positive results in its carbon cutting.
"I've been here three times this year, but I remember coming the first time in the last year, back to China after COVID. And it's just so impressive to see the number of electric vehicles on the road. And the air is cleaner, you can just see it. And I'm happy that China has set itself such clear targets as a country. It's important to know where you're going. And at Logitech, we've done the same. We have a target to reduce our scope one, two and three carbon emissions by 50 percent by 2030. That is really hard to do, but we're making progress. We just reported in our impact report. We were down 24 percent versus our baseline of 2021 last year. We are reducing with things like using recycled plastic, so not new plastic, but recycling the plastic, that's a big contributor. Using paper packaging in-carton, and then there's lots of other innovation," she said.
"A lot of that innovation is coming from Asia and specifically from China, things like low carbon aluminum, which we use in our products. Low carbon circuit boards really important in our products, and we need more. So I'm always challenging the team here and my teams around the world that will need more innovation, because again, reaching a 50 percent reduction is really, really hard, especially when you're also growing the business," the CEO added.
Logitech CEO bullish on China's booming gaming market
A promotional video for China Media Group (CMG)'s 2025 Spring Festival Gala has gained widespread attention in Guatemala, Honduras, and Pakistan, offering locals a unique opportunity to experience Chinese culture and generating excitement for the event's upcoming live virtual broadcast.
The Spring Festival Gala, also known as "Chunwan" in Chinese, has been an annual tradition since 1983, airing live on Chinese New Year's Eve.
In Guatemala, the promo video for the 2025 Spring Festival Gala began airing on Sunday at major shopping centers across the capital, Guatemala City. This marks the second consecutive year that the promo has been showcased in the country.
Displayed on large screens both indoors and outdoors, the video captured the attention of shoppers and passersby in busy commercial districts, sparking interest in Chinese culture.
"I think it's great that technology is being used to help us learn more about China through social media," said David Aguilar, a resident. "For those of us interested in Chinese culture, no matter how far away we are, we always seek to stay connected to this rich cultural heritage, especially the traditions that have been passed down through history."
Fabian Lopez, another resident, expressed his excitement about the program: "Through the promos, I've learned how the celebration takes place. The culture is fascinating, and it's wonderful that we can connect via the internet to watch the entire celebration. I'm really looking forward to it and will be sure not to miss any of the broadcast. This year marks the Year of the Snake, if I'm not mistaken, and as for me, I was born in the Year of the Monkey according to the Chinese zodiac."
The video has captured the attention of many who have never watched the program before, with many now eagerly looking forward to the live virtual broadcast of the Gala.
"Honestly, I've never watched the Spring Festival Gala before, but after seeing the promos, it looks absolutely beautiful. It's a great way to learn about Chinese culture through the arts, dance, and even elements of comedy and magic. I think it's wonderful that they share their history through such a spectacular show," shared Alejandro Calderon, another local resident.
David Gallo, another resident, remarked on the impact of cultural exchange: "It's truly impressive to arrive in Guatemala and connect with Chinese culture through the promotional videos. It's a gratifying experience that offers us a fresh perspective on the world from Latin America."
Meanwhile, in neighboring Honduras, the promotional video has been playing continuously in major commercial districts and transportation hubs in Tegucigalpa and San Pedro Sula since Saturday. This marks the second consecutive year it has been displayed in the country.
"My best wishes to China. I hope you have a wonderful year, continue to unite forces, and keep your beautiful culture alive. A big hug," said Yani Paola Gonzalez, a Honduran citizen.
Fellow Honduran Deyanira Romero offered her new year's wishes to the Chinese people: "I wish the people of China a happy new year, filled with love, prosperity, and peace."
In Pakistan, the promotional video has also been featured at several events celebrating the upcoming Spring Festival.
On Saturday, the Pakistan Overseas Chinese Association, along with other local organizations, hosted the China-Pakistan Children's Spring Festival Gala in Islamabad, where the video was shown. The event also celebrated the successful UNESCO heritage listing of the Spring Festival, with hopes for a new chapter in China-Pakistan relations.
"This year, China's Spring Festival has been inscribed on the UNESCO Intangible Cultural Heritage list, turning it into a global celebration. We hope that events like this will help more Pakistani people, especially children, learn about Chinese culture and the Spring Festival, fostering a deeper appreciation for Chinese traditions," said Ma Bin, president of the Pakistan Chinese Education Association and organizer of the children's gala.
In the eastern Pakistani city of Lahore, the CMG Spring Festival Gala promotional video was also displayed at the entrance to the country's only light rail, the Orange Line Metro, attracting passengers to pause and watch.
CMG's Spring Festival Gala promo captivates audiences in Guatemala, Honduras, Pakistan