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Momentum ITSMA announces appointment of new Chief Consulting Officer after record year for key client growth

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Momentum ITSMA announces appointment of new Chief Consulting Officer after record year for key client growth
Business

Business

Momentum ITSMA announces appointment of new Chief Consulting Officer after record year for key client growth

2024-09-03 21:22 Last Updated At:21:45

LONDON and BOSTON, Sept. 3, 2024 /PRNewswire/ -- Momentum ITSMA, a leading growth consultancy and pioneer of Account-Based Marketing (ABM), announces its appointment of Chief Consulting Officer Meta Karagianni, following on from a standout year of double-digit growth from its own strategic clients.

The firm's account-based consulting, research, content, and learning services have become integral for companies seeking to outperform the market by winning, retaining, and growing high-value accounts. Momentum ITSMA's reputation as a trusted partner is built on its unparalleled expertise in designing, enabling, and implementing high-performing marketing strategies and ABM programs.

Karagianni joins the firm with over 20 years of experience in marketing and strategy, having most recently led the CMO Advisory Service at Forrester. Prior to its acquisition by Forrester, Karagianni was a key member of the leadership team at SiriusDecisions, overseeing the B2B Services and Analyst teams, prior to which she held senior leadership positions at the Corporate Executive Board (now Gartner).

This appointment further solidifies the firm's position as the preferred partner for marketing leaders seeking to drive profitable growth by embedding client-centric strategies across marketing and optimizing Account-Based Marketing programs.

"Having been involved in driving B2B best practices and capabilities around client-centric strategies to drive sustainable growth, I've witnessed their transformative impact on wider marketing practices. How organizations engage with accounts will be a defining factor in their future success. I'm excited to join Momentum ITSMA and contribute to support clients drive success."

As Chief Consulting Officer at Momentum ISTMA, Karagianni will oversee the firm's Marketing advisory services and global consulting engagements with global clients, and partner with Alisha Lyndon to lead the firms Marketing Leadership Advisory Board.

Alisha Lyndon, CEO of Momentum ITSMA added, "Organizations must shift towards treating accounts as strategic partners. Our research tells us 45% of enterprise accounts are leaving their current providers in search of new and innovative ideas, so to win in this market organizations need to connect with their accounts on a new level. Marketing can no longer view accounts merely as transactions."

Today, the firm partners with over 100 clients, delivering marketing leadership advisory services and consulting to embed Account-Based Marketing principles across marketing and develop organization-wide client-centric capabilities. Its generative AI solutions are also driving significant innovation for clients across existing ABM programs.

About Momentum ITSMA

Momentum ITSMA is a growth consultancy that enables global organizations to achieve market-beating performance by winning, growing, and retaining their most valuable client relationships. 

Our services – spanning consulting, research, learning, thought leadership, and content – help companies deepen relationships, build reputation, and grow revenue.

We pioneered Account-Based Marketing and our ongoing innovation ensures our clients outperform their competitors. 

Find out more at momentumitsma.com 

Contact: Luisa Jones, luisa.jones@momentumitsma.com, +44 (0)203 858 0808

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Momentum ITSMA announces appointment of new Chief Consulting Officer after record year for key client growth

Momentum ITSMA announces appointment of new Chief Consulting Officer after record year for key client growth

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BLUETTI Powers Wildfire Relief in Los Angeles with Portable Energy Solutions

2025-01-23 02:00 Last Updated At:02:15

LAS VEGAS, Jan. 23, 2025 /PRNewswire/ -- BLUETTI, a global leader in portable energy solutions, is supporting the Los Angeles wildfire crisis by donating 31 solar generators, providing essential power to first responders and impacted communities and ensuring efficient rescue and recovery efforts.

Devastating wildfires have impacted the greater Los Angeles area, resulting in 28 fatalities and burning over 40,600 acres, displacing thousands of residents. In response to this crisis, BLUETTI has partnered with the Los Angeles Fire Department (LAFD), community influencers and volunteers to donate 31 portable power stations, ensuring that first responders and affected communities have reliable power for critical operations and recovery. These donations included 6 units of EP500, delivering stable, 5,120Wh high-capacity power to emergency backup in critical situations. Compact models such as the Pioneer MD (AC180T) and AC2P were also supplied to support rapid mobility and essential needs for both responders and evacuees.

Beyond the donation, volunteers like Sunjay Kumar and Kevin Graves played a key role in delivering power stations and guiding first responders. Their contributions highlight the collective effort and spirit of solidarity within the BLUETTI Community.

Recognizing the increasing frequency and severity of natural disasters across the U.S., from California wildfires to Texas winter storms, BLUETTI remains dedicated to consistently offering proactive support to communities in need.

BLUETTI invites local communities and nonprofit organizations in need of power solutions for relief efforts to get in touch for support. Please contact Sean Wang, BLUETTI's North America Business Lead, at 917-287-8636 or email sean.wang@bluetti.com for assistance.

To ensure access to essential power, a special 36-hour BLUETTI Pick-up Service has been introduced at the California warehouse. This initiative aims to ensure that individuals and organizations in need of emergency power can access it as quickly as possible.

Standing Together 

The belief in the power of community and compassion drives BLUETTI's efforts. Support is extended to those affected by the ongoing wildfires in California and the winter storms in Texas and and Gulf Coast, with a commitment to aiding recovery efforts. Assistance inquiries can be directed through Bluetti Contact Sean Wang or by visiting the BLUETTI Pick-up page for expedited collection in CA. 

Together, the challenges of this time can be navigated, fostering stronger and more resilient communities.

About BLUETTI

Founded in 2009, BLUETTI is a pioneer force in clean energy technology, committed to a sustainable future by providing green and independent energy storage solutions for every household. With a strong focus on innovation and customer needs, BLUETTI has gained the trust of 3.5 million customers and established a presence in over 110 countries & regions. Through initiatives like the LAAF (Lighting An African Family) Program, BLUETTI is dedicated to bringing power to millions of African families in off-grid areas. 

CONTACT: Ellen Lee, ellenlee@bluetti.com

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

BLUETTI Powers Wildfire Relief in Los Angeles with Portable Energy Solutions

BLUETTI Powers Wildfire Relief in Los Angeles with Portable Energy Solutions

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