HO CHI MINH CITY, Vietnam, Sept. 5, 2024 /PRNewswire/ -- MINISO, the renowned global lifestyle brand, proudly announces the grand opening of its first Sanrio characters-themed store in Vietnam, marking the second of its kind in Southeast Asia. Following the success of the initial Sanrio characters-themed store in Indonesia in 2023, the new store in Ho Chi Minh City represents a significant milestone in the brand's expansion across the region. Strategically timed to coincide with Vietnam's National Day holiday, the store promises to bring the beloved Sanrio characters closer to Vietnamese fans with an exciting range of exclusive products and experiences.
Prime Location and Extensive Product Range
The new MINISO store is strategically located on the third floor of Van Hanh Mall, the largest shopping center in Ho Chi Minh City's District 10, benefiting from high visibility and foot traffic due to its prime location at the escalator entrance. This space, also a previously home to successful launches of other globally well-known IP products, is known for its record-breaking sales, which underscoring the potential for success at this location. This time, the opening of the Sanrio characters-themed store has once again shattered the daily sales records for MINISO stores in Vietnam.
As the MINISO store with the most extensive range of Sanrio characters-themed products in Vietnam, the new store offers around 400 exclusive Sanrio characters-themed SKUs. These include popular items such as blind boxes, fashion accessories, aromatherapy products, plastic cups, and more, catering to the diverse preferences of local consumers. This variety ensures that fans of all ages can find something special, making the store a must-visit destination for Sanrio enthusiasts.
A Spectacular Opening Celebration
The grand opening event on September 1 was a vibrant celebration, highlighted by the MINISO HAPPY PARADE. To align with the festive atmosphere of the National Day holiday, the happy parade commenced with a delightful surprise performance, showcasing a live band and dancers performing Happy MINISO Dance. The lively atmosphere attracted shoppers and passersby, who were invited to join the festivities. Performers distributed gifts, including hand fans and store vouchers, creating a joyful and interactive experience that led attendees directly to the new store.
Adding to the excitement, Sanrio fans spontaneously attended the ceremony, dressed in outfits inspired by the colors of their favorite Sanrio characters. Their presence further enhanced the festive atmosphere and drew attention from a wide audience.
Building on Success and Expanding Horizons
MINISO has consistently gained popularity in Vietnam through its innovative IP co-branded products and innovative stores, which have resonated strongly with local consumers. Previous collaborations, have enjoyed widespread success, further establishing MINISO as a beloved brand in the market.
With over 80 stores across nearly 30 provinces in Vietnam, including major cities like Hanoi, Ho Chi Minh City, Hai Phong, and Da Nang, MINISO is committed to expanding its footprint even further. Focusing on first-tier business locations, the brand has ambitious plans to continue its expansion in Vietnam, with more IP collaborations and category upgrades on the horizon.
As MINISO continues to grow, it remains dedicated to enhancing the shopping experience for its customers, offering high-quality products and unforgettable moments that resonate with the local community.
About MINISO
MINISO Group is a global lifestyle brand offering a variety of trendy lifestyle products featuring IP design. The Company serves consumers primarily through its large network of MINISO stores, and promotes a relaxing, treasure-hunting and engaging shopping experience full of delightful surprises that appeals to all demographics. Aesthetically pleasing design, quality and affordability are at the core of every product in MINISO's wide product portfolio, and the Company continually and frequently rolls out products with these qualities. Since the opening of its first store in China in 2013, the Company has built its flagship brand "MINISO" as a globally recognized retail brand and established a massive store network worldwide.
ABOUT SANRIO
Sanrio is the global lifestyle brand best known for Hello Kitty who was created in 1974, and home to many other beloved character brands such as My Melody, Kuromi, LittleTwinStars, Cinnamoroll, Pompompurin, gudetama, Aggretsuko, Chococat, Bad Badtz-Maru and Kerokerokeroppi. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio's business extends into the entertainment industry with several content series, gaming offerings and theme parks. Sanrio boasts an extensive product lineup which is available in over 130 countries. Sanrio hopes to bring smiles to everyone's faces with their vision of "One World, Connecting Smiles." To learn more about Sanrio, please follow @sanriovietnam on Instagram and @SanrioVietnam on Facebook.
For more information, please visit:
Website: https://minisovietnam.com.vn/.
Facebook: https://www.facebook.com/minisovietnam.vn
Instagram: https://www.instagram.com/minisovietnam/
For details of business cooperation with MINISO in Vietnam, please contact support@minisovietnam.vn.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
MINISO Launches Vietnam's First Sanrio Characters-Themed Store in Ho Chi Minh City
MINISO Launches Vietnam's First Sanrio Characters-Themed Store in Ho Chi Minh City
MINISO Launches Vietnam's First Sanrio Characters-Themed Store in Ho Chi Minh City
MINISO Launches Vietnam's First Sanrio Characters-Themed Store in Ho Chi Minh City
Collaborating with Local Artist Angel Hui to Explore the Beauty of a Millennia-old Cultural Treasure
- Temple Mall presents a themed event and exhibition celebrating blue-and-white porcelain, inviting the public to explore and appreciate the rich heritage of this millennia-old cultural treasure
- In collaboration with emerging artist Angel Hui, the exhibition blends the aesthetics of blue-and-white porcelain with the local culture of Wong Tai Sin District, to craft and debut new art pieces, including a reinterpretation of the classic embroidered goldfish on plastic bags
- A striking 4-meter-tall kaleidoscopic installation inspired by blue-and-white porcelain will be on display, along with a variety of blue-and-white-porcelain-themed art gifts available for redemption by shoppers
HONG KONG, Sept. 15, 2024 /PRNewswire/ -- Blue-and-white porcelain, renowned for its jade-like surface and cloud-like blue patterns, is celebrated as a treasured cultural artifact with a history spanning thousands of years in China. In its ongoing commitment to promoting cultural heritage, Temple Mall is presenting the "Blue-and-White Porcelain Impressions" art event, running from now until 31 October. The event features an exhibition and photo-worthy installations centred around blue-and-white porcelain.
Local artist Angel Hui has been invited to create four new works that blend the rich traditions of this ancient art form with the unique culture of Wong Tai Sin. Through these artistic expressions, the event seeks to offer the public an opportunity to appreciate the enduring beauty of this millennia-old treasure.
Collaborating with artist Angel Hui to create new blue-and-white porcelain works, inspired by Wong Tai Sin
In collaboration with Temple Mall, Angel Hui has created four blue-and-white porcelain pieces inspired by the distinctive character of Wong Tai Sin. Growing up in the area, Hui often draws from everyday life in her art. Her latest works capture the essence of Wong Tai Sin, reflecting authentic Hong Kong culture. Themes include the local "worshipping and blessing" traditions, the Wong Tai Sin Temple, and the classic "one pot, two pieces" custom of Hong Kong tea houses. Hui masterfully integrates these elements with porcelain patterns from the Yuan, Ming, and Qing dynasties, creating a seamless blend of history and modernity.
In addition to her blue-and-white porcelain works, Hui is also renowned for her embroidered goldfish on plastic bags, a classic series that was previously exhibited at Art Basel Hong Kong. To complement the event's theme, Hui has recreated nine blue-and-white embroidered fighting fish, which are now on display at the mall, bringing her iconic work to life once again.
For those looking to explore the culture and history of blue-and-white porcelain, the interactive exhibition on the mall's first floor provides a rich experience. Visitors can trace the evolution of blue-and-white porcelain through the Yuan, Ming, and Qing dynasties, view Hui's new creations for the event up close, and discover other works of hers previously exhibited at the Hong Kong Museum of Art.
Join Angel Hui for an immersive Blue-and-White Porcelain Art Workshop
To promote the cultural heritage of blue-and-white porcelain, Angel Hui will be hosting a workshop at Temple Mall on 5 October. This workshop offers participants an opportunity to gain a deeper understanding of the art of blue-and-white porcelain and to discover the joy of creative expression. During the session, Hui will personally guide attendees in painting elegant and refined blue-and-white patterns. Link Up members can join the workshop upon specified spending in the mall.
Additionally, on the weekends of 5-6 and 12-13 October, Temple Mall North will host a weekend art and cultural market, where Hui will also be present. Visitors can explore and take home beautifully crafted cultural and creative items.
Step into an enchanting world of blue-and-white porcelain with a four-metre-tall kaleidoscope installation
During the event, Temple Mall will offer the public a feast for the senses, blending visual art and cultural heritage. Visitors can immerse themselves in the unique charm of blue-and-white porcelain through various art installations and exhibitions. The highlight of the event is undoubtedly the nearly four-metre-tall "Blue-and-White Kaleidoscope" installation at the North Wing. This stunning piece features a giant ceramic flower atop the kaleidoscope, alongside a classical blue-and-white porcelain screen, creating an atmosphere steeped in the artistry of this ancient tradition. As visitors step inside the kaleidoscope, they will be surrounded by a dazzling array of reflections, where the beautiful blue-and-white patterns merge with mirrored surfaces to provide a fully immersive visual experience, allowing them to deeply appreciate the beauty of the blue-and-white porcelain world.
Limited-edition blue-and-white themed CAMEL Thermos and other artistic gifts
From 2 September to 31 October, shoppers at Temple Mall who spend a specified amount and register as Link Up members can redeem exclusive blue-and-white themed art gifts designed by Angel Hui. These gifts include a special edition blue-and-white porcelain thermos, created in collaboration with the iconic Hong Kong brand CAMEL, and an adorable cat-themed cup produced in Jingdezhen, a town renowned for its porcelain. Also included in the offerings is a tea gift box set from the popular brand "MZK Life Store". Additionally, the four new blue-and-white porcelain works inspired by the Wong Tai Sin community and created by Hui for this event have been made into coasters, available for redemption. These items provide a unique way to incorporate the timeless art of blue-and-white porcelain into everyday life.
All activities mentioned above are subject to terms and conditions, and the event details are subject to change without prior notice.
Temple Mall "Blue-and-White Porcelain Impressions" event details:
Date: 2 September 2024 to 31 October 2024
Time: 11:00 am to 8:00 pm
Venue: Temple Mall North
All activities mentioned above are subject to terms and conditions, and the event details are subject to change without prior notice.
For more information, please visit https://www.linkhk.com/tc/promotion/694?ppt=1
Download images: https://bit.ly/4gp1X4l
About Link
Link Asset Management Limited (Link) is a leading global real estate investor and asset manager based in Hong Kong. It manages Link Real Estate Investment Trust (Hong Kong stock code: 823), the largest REIT in Asia by market capitalisation. Link REIT has been 100% held by public and institutional investors since its listing in 2005 in Hong Kong. It is a constituent of the Hong Kong securities market benchmark Hang Seng Index, as well as a component of the Dow Jones Sustainability Asia Pacific Index, the FTSE4Good Index Series and the Hang Seng Corporate Sustainability Index. Through Link REIT, Link owns and manages a diversified portfolio of retail facilities, car parks, offices and logistics assets spanning from China's Beijing, Greater Bay Area (Hong Kong, Guangzhou and Shenzhen), and Yangtze River Delta centred around Shanghai, to Singapore, Australia's Sydney and Melbourne and the UK's London. With its expanded investment capability and dynamic growth strategy, Link aspires to be a world-class real estate investor and manager, serving and improving the lives of people around us. For details, please visit https://www.linkreit.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Temple Mall Presents "Blue-and-White Porcelain Impressions" Art Experience
