Reolink Announces Altas PT Ultra, Industry-leading 4K UHD Continuous Recording Battery Camera with Its New Brand Campaign

WILMINGTON, Del., Sept. 6, 2024 /PRNewswire/ -- Reolink, a renowned smart security solution provider, today unveiled at IFA Berlin 2024 its new flagship product Altas PT Ultra, an industry-leading 4K UHD continuous recording battery camera. The company also kicked off a new brand campaign that reinforces its commitment to safeguarding and enriching family life through pioneering user-centric innovation.

All IFA 2024 attendees are welcome to visit Reolink at Booth 308 Hall 1.2 from Sept. 6 through 10 and get hands on the new product and its comprehensive product lineup and security solutions.

New Brand, New Technology and New Product

Over the past 15 years, Reolink has been dedicated to pursuing technology breakthroughs and innovatively addressing users' needs, thus distinguishing Reolink as the trusted partner for millions of consumers. The significant business growth and consumer recognition achieved have led Reolink to believe that now is the time to enhance communication with both customers and the markets. 

"It is much more than just changing the logo, color and typeface. It's about ensuring that more people understand our beliefs, core values, and how they can support you and your family for a better life," said Fabrice Klohoun, Marketing Manager at Reolink. "And that's why we bring to life our latest product, the Altas PT Ultra. The industry-leading 4K UHD continuous recording battery camera perfectly embodies Reolink's new brand promise 'Be Prepared, Be Ahead' and showcases our latest technology breakthrough."

The new brand visuals will be seen across digital channels like Reolink's website and social media profiles, as well as on physical mediums like packaging and retail displays.

Altas PT Ultra Sets A New Industry Norm

Missing key moments, black & white only night vision, short battery life and limited field of view are always the key pain points for security camera users. The latest Altas PT Ultra tackles these issues head-on, offering continuous recording in ultra-clear 4K 8MP resolution with vibrant full-color night vision, while featuring all-round security with pan-tilt rotation and a robust 20,000mAh battery capacity.

4K UHD Continuous Recording

Reolink Altas PT Ultra stands out offering crystal-clear true 4K 8MP image with its pixel-dense 4mm lens and an ultra-large 20,000mAh battery - twice the capacity of similar products in the industry. This camera can deliver a 12-hour continuous recording per day for up to 8 days, in just a single charge. Even better, users can customize recording schedules via Reolink mobile app and desktop client.

The Altas PT Ultra goes beyond traditional standards by providing video pre-record option first available in the home battery camera sector. With a new generation of System-on-Chip (SoC), this camera can capture 10s of valuable footage before an event actually happens. The issue brought by PIR-triggered delays is perfectly solved as the cached pre-record video footage will be written into the recordings once its PIR motion sensor is triggered.

4K Color Vision Day and Night

Reolink's industry-leading ColorX technology brings the camera's nighttime scenes to life, surpassing other types of night vision. Featuring a reliable combination of ultra-large F1.0 aperture lens and an 1/1.8'' sensor, Reolink Altas PT Ultra captures 4 times more light than normal IR cameras, revealing sharp details even in the dimmest nights without the need to turn up the spotlights or IR lights.

360° Blindspot-free View

Featuring unparalleled control with all-around horizontal and vertical rotation, the Altas PT Ultra boasts a 360° blindspot-free view for all-around monitoring with smart detection with no monthly fees. This camera supports on-board person, vehicle and animal detection, allowing users to get notified only by motion events that they truly care about without monthly subscriptions.

Altas PT Ultra will be available in Europe, North America and Australia markets on September 25.

Key Features:

To learn more about the Reolink Altas PT Ultra, Reolink's full range of smart home security solutions and services, and insights into Reolink's brand campaign, visit Reolink.com.

About Reolink

Reolink offers smart security solutions for homes and businesses, aiming for a seamless security experience with its wide range of products. Serving millions globally, it provides video surveillance and protection, standing out for its commitment to security technology innovation. Learn more about Reolink's offerings at Reolink.com.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Reolink Announces Altas PT Ultra, Industry-leading 4K UHD Continuous Recording Battery Camera with Its New Brand Campaign

Reolink Announces Altas PT Ultra, Industry-leading 4K UHD Continuous Recording Battery Camera with Its New Brand Campaign

Reolink Announces Altas PT Ultra, Industry-leading 4K UHD Continuous Recording Battery Camera with Its New Brand Campaign

Reolink Announces Altas PT Ultra, Industry-leading 4K UHD Continuous Recording Battery Camera with Its New Brand Campaign

RIYADH, Saudi Arabia, Sept. 16, 2024 /PRNewswire/ -- As the AFC Champions League Elite^TM is officially kicking off, TECNO, the Official Global Supporter of AFC Club Competitions, is delighted to unveil its #GoalTogether brand campaign in Saudi Arabia. This campaign aims to encourage Saudi Arabian consumers to never stop striving for their dreams and goals, while celebrate the exciting event together with them. 

The campaign kicked off with an exhilarating brand manifesto, "Goal Together", which artistically weaves together the intensity of AFC Champions League Elite^TM matches with the lively rhythm of daily passions in Saudi Arabia. The brand film crafts a resonant narrative that draws a powerful parallel between the competitive drive in sports and the individual quests of Saudi consumers and the beautiful ambition of all Saudi Arabia's youth for future. Not only does it blend the two realms of the stadium and everyday life, but it also communicates the spirit of Saudi people and the nation: It's our ambition that drives us towards success on the field, as a nation or as an innovator. The film captures a spectrum of Saudi individuals—ranging from innovators pushing the boundaries of advancement, to young gamers passionate about their craft, and women breaking barriers in their lives—who, despite their diversity, are united in their pursuit.

In recent years, with Vision 2030, Saudi Arabia's economy has experienced a transformation through income diversification, resulting in an enhancement of its economic strength and international standing. This achievement is derived from the relentless drive and progressive spirit of the Saudi people, who have consistently endeavored for progress across various fields—be it sports, education, professional domains, or on the global stage. In tandem with these developments, consumer confidence and national pride are experiencing a significant upward trajectory. Whether it is the power of women or the enthusiasm of young people, everyone can feel this upward vibrancy and strength.

"We deeply understand the relentless and ambitious spirit of Saudi consumers in their approach to progress," said Laury Bai, chief marketing officer of TECNO, "We aspire for this campaign to serve as a bridge, capturing the relentless pursuit of triumph to provide local consumers with a deeper insight into TECNO's brand ethos and its alignment with the prevailing spirit and aspirations of modern Saudi Arabia."

The #GoalTogether brand campaign serves as a natural progression of TECNO's "Stop at Nothing" brand ethos, which represents the belief of all TECNO users in emerging markets who never stop pushing limits in pursuit of excellence. Guided by the brand ethos, TECNO has rolled out a range of activities in emerging markets like India, the Philippines, and Turkey, aimed at inspiring young consumers to celebrate the diverse aspects of life. The consistent execution of these motivational campaigns underscores TECNO's position as a trailblazer in the tech industry and, more importantly, as a beacon of inspiration and support for the aspirations of young consumers worldwide.

About TECNO

As a global innovative technology brand with operations in over 70 markets, TECNO has been committed to revolutionizing the digital experience in global emerging markets, relentlessly pushing for the perfect integration of contemporary, aesthetic design with the latest technologies. TECNO offers a wide range of smartphones, smart wearables, laptops and tablets, HiOS operating systems, and smart home products. Guided by its brand essence of "Stop At Nothing", TECNO is committed to unlocking the best and newest technologies for forward-looking individuals, inspiring them to never stop pursuing their best selves and their best futures. For more information, please visit TECNO's official site: www.tecno-mobile.com.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

TECNO Launches #GoalTogether Campaign to Celebrate Saudi Arabia Youth's Unstoppable Pride and Ambition