TAIPEI, Sept. 6, 2024 /PRNewswire/ -- In August 2024, the highly anticipated D Forum 2024 Tech Innovation Conference successfully concluded at the Humble House Hotel in Taipei, attracting over 300 professionals from the technology industry. ARTERY Technology, with its extensive experience in microcontrollers (MCUs) and a specialized R&D team, has accumulated significant success in the market. Responding to the growing global demand for smart technology products, Mr. Neil Huang, Product & Marketing Director of ARTERY, delivered a keynote speech titled "Insight of AT32 MCU Innovation and Intelligence", covering ARTERY's latest plans and achievements in technological innovation, product development, and strategic deployment across various fields, including motor control, automotive applications, business, and consumer electronics.
During the speech, ARTERY introduced several new products in its AT32 MCU series for the first time. First, addressing the demand for analog signal acquisition and processing in modern automotive systems, ARTERY launched the AT32A423 series of MCUs. This series, with its advantage of a 5.33 Msps high-speed ADC has entered the automotive application market and passed the AEC-Q100 automotive-grade reliability qualification tests, making it well-suited for applications such as body control, ADAS (Advanced Driver Assistance Systems), in-car entertainment, and BMS (Battery Management Systems) in new energy vehicles.
In addition, ARTERY is set to launch the AT32M412/M416 series for motor control, which integrates four operational amplifiers (support PGA mode), two comparators, and features one CAN-FD (AT32M416 only) for faster data transmission and reception. The AT32M412/M416 series are considered to be suited for accurate and efficient motor/power control-related application scenarios, such as home appliances, industrial equipment and inverters.
Furthermore, ARTERY plans to release a new upcoming mainstream AT32F455/F456/F457 series in 2024 Q4. These MCUs will feature built-in CAN-FD interfaces (AT32F456 only) and a USB OTG controller, with 144-pin large-size package options. They will be widely applicable in various fields such as robotic vacuum cleaners, charging stations, DTUs, HMIs, PLCs, security systems, in-car entertainment, and gateways, meeting market demands for high-performance, multifunctional MCUs.
At this event, ARTERY also showcased a diverse range of AT32 MCU applications in the exhibition booth, such as the PVM (panoramic view monitor) system, advanced gaming keyboard, motorcycle PKE meter and BCM (body control module), high-speed hair dryer, servo controller and electric tool (FOC).
Looking ahead, ARTERY will continue to diversify its strategic deployment across various fields, and it is committed to providing global customers with more versatile and enriched potential applications, thereby driving innovation in the smart technology industry.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Digitimes D Forum 2024 | Insight of AT32 MCU Innovation and Intelligence
RIYADH, Saudi Arabia, Sept. 16, 2024 /PRNewswire/ -- As the AFC Champions League EliteTM is officially kicking off, TECNO, the Official Global Supporter of AFC Club Competitions, is delighted to unveil its #GoalTogether brand campaign in Saudi Arabia. This campaign aims to encourage Saudi Arabian consumers to never stop striving for their dreams and goals, while celebrate the exciting event together with them.
The campaign kicked off with an exhilarating brand manifesto, "Goal Together", which artistically weaves together the intensity of AFC Champions League EliteTM matches with the lively rhythm of daily passions in Saudi Arabia. The brand film crafts a resonant narrative that draws a powerful parallel between the competitive drive in sports and the individual quests of Saudi consumers and the beautiful ambition of all Saudi Arabia's youth for future. Not only does it blend the two realms of the stadium and everyday life, but it also communicates the spirit of Saudi people and the nation: It's our ambition that drives us towards success on the field, as a nation or as an innovator. The film captures a spectrum of Saudi individuals—ranging from innovators pushing the boundaries of advancement, to young gamers passionate about their craft, and women breaking barriers in their lives—who, despite their diversity, are united in their pursuit.
In recent years, with Vision 2030, Saudi Arabia's economy has experienced a transformation through income diversification, resulting in an enhancement of its economic strength and international standing. This achievement is derived from the relentless drive and progressive spirit of the Saudi people, who have consistently endeavored for progress across various fields—be it sports, education, professional domains, or on the global stage. In tandem with these developments, consumer confidence and national pride are experiencing a significant upward trajectory. Whether it is the power of women or the enthusiasm of young people, everyone can feel this upward vibrancy and strength.
"We deeply understand the relentless and ambitious spirit of Saudi consumers in their approach to progress," said Laury Bai, chief marketing officer of TECNO, "We aspire for this campaign to serve as a bridge, capturing the relentless pursuit of triumph to provide local consumers with a deeper insight into TECNO's brand ethos and its alignment with the prevailing spirit and aspirations of modern Saudi Arabia."
The #GoalTogether brand campaign serves as a natural progression of TECNO's "Stop at Nothing" brand ethos, which represents the belief of all TECNO users in emerging markets who never stop pushing limits in pursuit of excellence. Guided by the brand ethos, TECNO has rolled out a range of activities in emerging markets like India, the Philippines, and Turkey, aimed at inspiring young consumers to celebrate the diverse aspects of life. The consistent execution of these motivational campaigns underscores TECNO's position as a trailblazer in the tech industry and, more importantly, as a beacon of inspiration and support for the aspirations of young consumers worldwide.
About TECNO
As a global innovative technology brand with operations in over 70 markets, TECNO has been committed to revolutionizing the digital experience in global emerging markets, relentlessly pushing for the perfect integration of contemporary, aesthetic design with the latest technologies. TECNO offers a wide range of smartphones, smart wearables, laptops and tablets, HiOS operating systems, and smart home products. Guided by its brand essence of "Stop At Nothing", TECNO is committed to unlocking the best and newest technologies for forward-looking individuals, inspiring them to never stop pursuing their best selves and their best futures. For more information, please visit TECNO's official site: www.tecno-mobile.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
TECNO Launches #GoalTogether Campaign to Celebrate Saudi Arabia Youth's Unstoppable Pride and Ambition
