Amazfit T-Rex 3 Launches at IFA Berlin: Redefining Adventure for Modern Explorers

-Powered by Zepp Health, the T-Rex 3 Combines Durability with Advanced Privacy Features for Everyday Adventurers

BERLIN, Sept. 6, 2024 /PRNewswire/ -- Amazfit, a leading global smart wearable brand by Zepp Health (NYSE: ZEPP), today unveiled the Amazfit T-Rex 3 smartwatch at the IFA Berlin trade event. Designed for the modern explorer, the Amazfit T-Rex 3 combines military-grade durability, cutting-edge outdoor navigation features, and unparalleled battery life, making it the perfect companion for those who seek adventure in their everyday lives.

Key Product Differentiators

Crafted for those who are inspired by the spirit of adventure in all they do, the Amazfit T-Rex 3 is ready for anything - from tackling extreme conditions in outdoor environments, to unlocking athletic potential in the gym. The military-grade construction features an enlarged 1.5" AMOLED display that can reach up to 2,000 nits peak brightness, making it incredibly easy to read advanced map and workout data under any lighting. Its powerful battery is ideal for users who plan long excursions, being able to last up to 27 days with typical use or even for 180 hours when using GPS to track a hike or climb. For users who focus more on indoor workouts, the Amazfit T-Rex 3 introduces an upgraded Strength Training mode, for which users can create their own training templates in the Zepp App and sync them to the watch, in order to follow their routine from their wrist.

"The Amazfit T-Rex 3 is more than just a smartwatch; it's a testament to our commitment to innovation and quality," said Wayne Huang, CEO of Zepp Health. "By integrating advanced technology with military-grade durability, we've created a device that not only meets the demands of extreme adventurers but also empowers everyday explorers to push their boundaries. The Amazfit T-Rex 3 is a versatile companion for anyone ready to take on life's challenges, big or small."

Unmatched Privacy and Security Features

The Amazfit T-Rex 3 sets a new standard in user location privacy protection, providing comprehensive solutions tailored to varying privacy needs. Users can choose from permanent cloud storage of GPS data, temporary cloud storage, no cloud upload, or even disabling GPS permissions entirely. Additionally, multiple data backup methods are supported, including automatic email backup, automatic cloud backup, local backup to mobile systems, and export of sports data files. These robust privacy options ensure that users have full control over their data, safeguarding their personal information and location details at all times.

Expanded Amazfit Ecosystem

For users who pursue adventure on many fronts, the Amazfit T-Rex 3 is the ideal complement to the Amazfit Helio Ring. Together with the Zepp App, these smart wearables create a unique health tracking ecosystem that covers you 24 hours a day. As a practical partner for intense workouts, the Amazfit T-Rex 3 tracks and records extensive activity and route data - whereas the Amazfit Hello Ring is a more lightweight and subtle option for monitoring the intricacies of recovery such as sleep quality, emotional states, and more. The Zepp App streamlines data from both devices to deliver comprehensive tracking for greater personalization, productivity, and coaching guidance.

Pricing and Availability

The Amazfit T-Rex 3 is now available on the official Amazfit website and via Amazfit's retail partners, with prices starting from $279.99 USD or €299.90 Euro. Prices may vary depending on location.

For more information, please visit www.amazfit.com and follow us on Facebook, Instagram, Twitter and YouTube.

About Zepp Health

Zepp Health (NYSE: ZEPP), a global smart wearable and health technology leader, empowers users to live their healthiest lives by optimizing their health, fitness, and wellness journeys through its leading consumer brands, Amazfit, Zepp Clarity, and Zepp Aura. Powered by its proprietary Zepp Digital Health Management Platform, which includes the Zepp OS, AI chips, biometric sensors, and data algorithms, it delivers cloud-based 24/7 actionable insights and guidance to help users attain their wellness goals.

With outstanding craftsmanship, Amazfit smartwatches have won many design awards, including the iF Design Award and the Red Dot Design Award. Launched in 2015, Amazfit is today embraced by millions of users.

To date, Zepp Health has shipped over 200 million units and its products are available in 90+ countries. Founded in 2013, Zepp Health has 1000+ employees and offices across the Americas, EMEA, and APAC regions. For more information, visit www.zepp.com.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Amazfit T-Rex 3 Launches at IFA Berlin: Redefining Adventure for Modern Explorers

RIYADH, Saudi Arabia, Sept. 16, 2024 /PRNewswire/ -- As the AFC Champions League Elite^TM is officially kicking off, TECNO, the Official Global Supporter of AFC Club Competitions, is delighted to unveil its #GoalTogether brand campaign in Saudi Arabia. This campaign aims to encourage Saudi Arabian consumers to never stop striving for their dreams and goals, while celebrate the exciting event together with them. 

The campaign kicked off with an exhilarating brand manifesto, "Goal Together", which artistically weaves together the intensity of AFC Champions League Elite^TM matches with the lively rhythm of daily passions in Saudi Arabia. The brand film crafts a resonant narrative that draws a powerful parallel between the competitive drive in sports and the individual quests of Saudi consumers and the beautiful ambition of all Saudi Arabia's youth for future. Not only does it blend the two realms of the stadium and everyday life, but it also communicates the spirit of Saudi people and the nation: It's our ambition that drives us towards success on the field, as a nation or as an innovator. The film captures a spectrum of Saudi individuals—ranging from innovators pushing the boundaries of advancement, to young gamers passionate about their craft, and women breaking barriers in their lives—who, despite their diversity, are united in their pursuit.

In recent years, with Vision 2030, Saudi Arabia's economy has experienced a transformation through income diversification, resulting in an enhancement of its economic strength and international standing. This achievement is derived from the relentless drive and progressive spirit of the Saudi people, who have consistently endeavored for progress across various fields—be it sports, education, professional domains, or on the global stage. In tandem with these developments, consumer confidence and national pride are experiencing a significant upward trajectory. Whether it is the power of women or the enthusiasm of young people, everyone can feel this upward vibrancy and strength.

"We deeply understand the relentless and ambitious spirit of Saudi consumers in their approach to progress," said Laury Bai, chief marketing officer of TECNO, "We aspire for this campaign to serve as a bridge, capturing the relentless pursuit of triumph to provide local consumers with a deeper insight into TECNO's brand ethos and its alignment with the prevailing spirit and aspirations of modern Saudi Arabia."

The #GoalTogether brand campaign serves as a natural progression of TECNO's "Stop at Nothing" brand ethos, which represents the belief of all TECNO users in emerging markets who never stop pushing limits in pursuit of excellence. Guided by the brand ethos, TECNO has rolled out a range of activities in emerging markets like India, the Philippines, and Turkey, aimed at inspiring young consumers to celebrate the diverse aspects of life. The consistent execution of these motivational campaigns underscores TECNO's position as a trailblazer in the tech industry and, more importantly, as a beacon of inspiration and support for the aspirations of young consumers worldwide.

About TECNO

As a global innovative technology brand with operations in over 70 markets, TECNO has been committed to revolutionizing the digital experience in global emerging markets, relentlessly pushing for the perfect integration of contemporary, aesthetic design with the latest technologies. TECNO offers a wide range of smartphones, smart wearables, laptops and tablets, HiOS operating systems, and smart home products. Guided by its brand essence of "Stop At Nothing", TECNO is committed to unlocking the best and newest technologies for forward-looking individuals, inspiring them to never stop pursuing their best selves and their best futures. For more information, please visit TECNO's official site: www.tecno-mobile.com.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

TECNO Launches #GoalTogether Campaign to Celebrate Saudi Arabia Youth's Unstoppable Pride and Ambition