TAIPEI, Sept. 6, 2024 /PRNewswire/ -- On August 29, Mustard Seed Design Co., Ltd.'s Simmpo brand launched its latest S80 series of anti-blue light screen protectors, available in both AR and matte versions, which have been certified by TÜV Rheinland with the "80% Blue Light Reduction" certification. These two types of anti-blue light screen protectors were tested by the laboratory of TÜV Rheinland Greater China, and proven to effectively reduce harmful blue light energy in the 435-440nm wavelength range by up to 80%, meeting the highest "Blue Light Reduction" standards currently set by TÜV Rheinland. These products provide blue light protection while maintaining the true colors and brightness of the screen, enabling users to avoid eye fatigue even during prolonged use.
According to research by the American National Standards Institute (ANSI) and the International Commission on Non-Ionizing Radiation Protection (ICNIRP), the blue light radiation energy in the range of 435-440nm poses the greatest risk to the eyes, as it can easily penetrate the cornea, lens, and other ocular structures, reaching the retina. As consumers spend increasing amounts of time using display products, the importance of eye protection has become more prominent. TÜV Rheinland is committed to continuously optimizing product testing standards to ensure the safety and reliability of test results. Its latest generation of "Blue Light Reduction" testing and certification for optical films focuses on strengthening the optical films' reduction rate of peak energy at 435-440nm wavelength range, overall blue light hazard energy reduction rate, the shift of correlated color temperature (CCT), and luminance reduction ratio. With certification levels ranging from 20% Blue Light Reduction to 80% Blue Light Reduction, the certification caters to varying display performance requirements, promoting a comfortable and safe viewing experience.
In modern work and learning environments, people use computers and other display devices for extended periods, increasing their exposure to blue light. Some blue light protection products may reduce blue light but also affect screen color and brightness. A good blue light protection product should reduce harmful blue light while preserving the screen's true colors and brightness to maintain eye comfort. TÜV Rheinland's Blue Light Reduction certification shows the level of harmful blue light reduction provided by optical film, empowering consumers to make more informed choices for their eye health. "Consumers have a demand for healthy eye protection, and the Simmpo S80 series, having undergone Blue Light Reduction testing, is a professional solution that responds to market needs, ensuring safe eye protection and performance," says Jason Chang, General Manager of TÜV Rheinland's Electrical and Electronic Products Services.
TÜV Rheinland has extensive experience in display performance and eye health protection. Since 2014, the company has led the market by exclusively developing low blue light testing services and has become the preferred partner for low blue light, flicker-free, and reflection-free testing certifications for international brands. TÜV Rheinland is committed to ensuring that every certified product provides consumers with reliable eye protection, which is not only a recognition of product quality but also a steadfast commitment to consumer safety.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Daily Eye Care Upgrade: Simmpo Anti-Blue Light Screen Protectors Meet TÜV Rheinland 80% Blue Light Reduction Certification
RIYADH, Saudi Arabia, Sept. 16, 2024 /PRNewswire/ -- As the AFC Champions League EliteTM is officially kicking off, TECNO, the Official Global Supporter of AFC Club Competitions, is delighted to unveil its #GoalTogether brand campaign in Saudi Arabia. This campaign aims to encourage Saudi Arabian consumers to never stop striving for their dreams and goals, while celebrate the exciting event together with them.
The campaign kicked off with an exhilarating brand manifesto, "Goal Together", which artistically weaves together the intensity of AFC Champions League EliteTM matches with the lively rhythm of daily passions in Saudi Arabia. The brand film crafts a resonant narrative that draws a powerful parallel between the competitive drive in sports and the individual quests of Saudi consumers and the beautiful ambition of all Saudi Arabia's youth for future. Not only does it blend the two realms of the stadium and everyday life, but it also communicates the spirit of Saudi people and the nation: It's our ambition that drives us towards success on the field, as a nation or as an innovator. The film captures a spectrum of Saudi individuals—ranging from innovators pushing the boundaries of advancement, to young gamers passionate about their craft, and women breaking barriers in their lives—who, despite their diversity, are united in their pursuit.
In recent years, with Vision 2030, Saudi Arabia's economy has experienced a transformation through income diversification, resulting in an enhancement of its economic strength and international standing. This achievement is derived from the relentless drive and progressive spirit of the Saudi people, who have consistently endeavored for progress across various fields—be it sports, education, professional domains, or on the global stage. In tandem with these developments, consumer confidence and national pride are experiencing a significant upward trajectory. Whether it is the power of women or the enthusiasm of young people, everyone can feel this upward vibrancy and strength.
"We deeply understand the relentless and ambitious spirit of Saudi consumers in their approach to progress," said Laury Bai, chief marketing officer of TECNO, "We aspire for this campaign to serve as a bridge, capturing the relentless pursuit of triumph to provide local consumers with a deeper insight into TECNO's brand ethos and its alignment with the prevailing spirit and aspirations of modern Saudi Arabia."
The #GoalTogether brand campaign serves as a natural progression of TECNO's "Stop at Nothing" brand ethos, which represents the belief of all TECNO users in emerging markets who never stop pushing limits in pursuit of excellence. Guided by the brand ethos, TECNO has rolled out a range of activities in emerging markets like India, the Philippines, and Turkey, aimed at inspiring young consumers to celebrate the diverse aspects of life. The consistent execution of these motivational campaigns underscores TECNO's position as a trailblazer in the tech industry and, more importantly, as a beacon of inspiration and support for the aspirations of young consumers worldwide.
About TECNO
As a global innovative technology brand with operations in over 70 markets, TECNO has been committed to revolutionizing the digital experience in global emerging markets, relentlessly pushing for the perfect integration of contemporary, aesthetic design with the latest technologies. TECNO offers a wide range of smartphones, smart wearables, laptops and tablets, HiOS operating systems, and smart home products. Guided by its brand essence of "Stop At Nothing", TECNO is committed to unlocking the best and newest technologies for forward-looking individuals, inspiring them to never stop pursuing their best selves and their best futures. For more information, please visit TECNO's official site: www.tecno-mobile.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
TECNO Launches #GoalTogether Campaign to Celebrate Saudi Arabia Youth's Unstoppable Pride and Ambition
