Kutetailor Concludes Successful New York Kickoff for 2024 World Tour, Empowering Tailors and Entrepreneurs

NEW YORK, Sept. 6, 2024 /PRNewswire/ -- Kutetailor, a global leader in intelligent manufacturing and custom suit solutions, has successfully wrapped up the first leg of its 2024 World Tour in New York City.

The event marked the official unveiling of Kutetailor's highly anticipated 2024 Fall/Winter Collection. This collection featured a diverse range of custom suits and garments, each crafted with precision to meet the unique needs of the models. Attendees were impressed by the high craftsmanship and product quality, highlighting Kutetailor's ability to push the boundaries of custom fashion while maintaining details that define the industry. More than just a product display, the launch event emphasized Kutetailor's advanced Made-to-Measure (MTM) platform. This platform enables tailors and designers to effectively manage the entire customization process, offering a comprehensive solution that enhances efficiency and precision for users, from design to delivery.

Drawing on its legacy as Red Collar, a respected name in ready-to-wear apparel, Kutetailor remains dedicated to delivering practical, grounded solutions that benefit the tailoring industry. Robert Zhang, Global Business Director of Kutetailor, emphasized during his opening remarks: "New York helped us transform from a traditional clothing factory into a technology-driven Made-to-Measure business, allowing us to reduce delivery times from three months to one week. Today, we produce thousands of tailor-made suits daily and ship them globally. We are excited to share our abilities and experience with new partners to shape the future of the custom fashion industry."

Zhang highlighted Kutetailor's mission to support tailors and entrepreneurs by providing the tools they need to thrive. The company's C2B2M (Customer to Business to Manufacturer) model is revolutionizing how customization is approached, enabling small businesses and designers to scale while maintaining high craftsmanship standards. Kutetailor provides a one-stop solution that assists craftsmanship rather than replacing it, balancing speed and quality in an increasingly fast-paced fashion world. This innovative approach has garnered notable attention from industry professionals, who recognize its value in a social media-driven market.

The event attracted significant participation from industry professionals, including members of fashion associations, professors from renowned institutions like Parsons, Pratt, and FIT, as well as a large number of tailors and independent designers all across New York, eager to explore how technology is shaping the future of custom tailoring, offering positive feedback on the event. Dara Lamb, CEO of DARA LAMB Custom Clothing and Executive Board Member of the Custom Tailors and Designers Association (CTDA), commended the success of the event and highlighted the importance of technology in reshaping traditional craftsmanship, particularly from the perspective of female bespoke tailoring. Lamb noted that Kutetailor's integration of technology with traditional craftsmanship represents an important advancement for the industry and related communities.

Kutetailor's impact goes beyond product innovation, aiming to build a sustainable ecosystem that supports the tailoring community while empowering independent entrepreneurs. The event included hands-on workshops designed to equip tailor shop owners and designers with practical skills needed for the modern market. Led by experts from top institutions, these workshops focused on precision measuring techniques, digital integration, and e-commerce strategies that streamline business operations. This support is critical for helping local tailors and small businesses overcome the challenges of managing operations at scale without compromising quality. The workshops received high praise from attendees for their practical, actionable advice.

Vision for the Future: A Message from Yunlan Zhang

The event culminated with a forward-looking statement from Kutetailor's President, Yunlan Zhang, who shared a bold vision for the future of the custom fashion industry:

"The future of custom fashion lies in removing the traditional barriers that have long hindered emerging designers and smaller businesses. At Kutetailor, we are providing a gateway for the next generation of creators to bring their visions to life. By democratizing access to these one-stop solutions, we are paving the way for a more inclusive, dynamic industry. Our commitment is to empower designers and entrepreneurs with the tools they need to thrive, regardless of their scale, ensuring that innovation and creativity can flourish without limits."

About Kutetailor

Founded in 1995 as Red Collar, Kutetailor is a pioneering force in the industry, specializing in tailor-made suits and custom apparel. In 2003, the company made a strategic pivot to focus on Made-to-Measure (MTM) solutions, leveraging cutting-edge technology to revolutionize the industry. Today, Kutetailor offers a comprehensive MTM platform that empowers fashion brands and businesses to create garments with exceptional efficiency and precision.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Kutetailor Concludes Successful New York Kickoff for 2024 World Tour, Empowering Tailors and Entrepreneurs

Kutetailor Concludes Successful New York Kickoff for 2024 World Tour, Empowering Tailors and Entrepreneurs

RIYADH, Saudi Arabia, Sept. 16, 2024 /PRNewswire/ -- As the AFC Champions League Elite^TM is officially kicking off, TECNO, the Official Global Supporter of AFC Club Competitions, is delighted to unveil its #GoalTogether brand campaign in Saudi Arabia. This campaign aims to encourage Saudi Arabian consumers to never stop striving for their dreams and goals, while celebrate the exciting event together with them. 

The campaign kicked off with an exhilarating brand manifesto, "Goal Together", which artistically weaves together the intensity of AFC Champions League Elite^TM matches with the lively rhythm of daily passions in Saudi Arabia. The brand film crafts a resonant narrative that draws a powerful parallel between the competitive drive in sports and the individual quests of Saudi consumers and the beautiful ambition of all Saudi Arabia's youth for future. Not only does it blend the two realms of the stadium and everyday life, but it also communicates the spirit of Saudi people and the nation: It's our ambition that drives us towards success on the field, as a nation or as an innovator. The film captures a spectrum of Saudi individuals—ranging from innovators pushing the boundaries of advancement, to young gamers passionate about their craft, and women breaking barriers in their lives—who, despite their diversity, are united in their pursuit.

In recent years, with Vision 2030, Saudi Arabia's economy has experienced a transformation through income diversification, resulting in an enhancement of its economic strength and international standing. This achievement is derived from the relentless drive and progressive spirit of the Saudi people, who have consistently endeavored for progress across various fields—be it sports, education, professional domains, or on the global stage. In tandem with these developments, consumer confidence and national pride are experiencing a significant upward trajectory. Whether it is the power of women or the enthusiasm of young people, everyone can feel this upward vibrancy and strength.

"We deeply understand the relentless and ambitious spirit of Saudi consumers in their approach to progress," said Laury Bai, chief marketing officer of TECNO, "We aspire for this campaign to serve as a bridge, capturing the relentless pursuit of triumph to provide local consumers with a deeper insight into TECNO's brand ethos and its alignment with the prevailing spirit and aspirations of modern Saudi Arabia."

The #GoalTogether brand campaign serves as a natural progression of TECNO's "Stop at Nothing" brand ethos, which represents the belief of all TECNO users in emerging markets who never stop pushing limits in pursuit of excellence. Guided by the brand ethos, TECNO has rolled out a range of activities in emerging markets like India, the Philippines, and Turkey, aimed at inspiring young consumers to celebrate the diverse aspects of life. The consistent execution of these motivational campaigns underscores TECNO's position as a trailblazer in the tech industry and, more importantly, as a beacon of inspiration and support for the aspirations of young consumers worldwide.

About TECNO

As a global innovative technology brand with operations in over 70 markets, TECNO has been committed to revolutionizing the digital experience in global emerging markets, relentlessly pushing for the perfect integration of contemporary, aesthetic design with the latest technologies. TECNO offers a wide range of smartphones, smart wearables, laptops and tablets, HiOS operating systems, and smart home products. Guided by its brand essence of "Stop At Nothing", TECNO is committed to unlocking the best and newest technologies for forward-looking individuals, inspiring them to never stop pursuing their best selves and their best futures. For more information, please visit TECNO's official site: www.tecno-mobile.com.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

TECNO Launches #GoalTogether Campaign to Celebrate Saudi Arabia Youth's Unstoppable Pride and Ambition