BERLIN, Sept. 6, 2024 /PRNewswire/ -- Just a week after unveiling the E20 Plus, Eureka has made waves at IFA 2024 with the launch of its flagship robot vacuum of 2024, the Eureka J15 Pro Ultra. Equipped with the industry's first self-cleaning base station and active detangling technology, 16,200 Pa powerful suction, and exceptional edge cleaning performance, the Eureka J15 Pro Ultra is set to make cleaning much easier.
Industry's First Self-Cleaning Base Station
The Eureka J15 Pro Ultra stands out by featuring the industry's first self-cleaning base station. In the past, while the base station could clean the robot, the tray of the base was often neglected, allowing dirt to accumulate and reducing the effectiveness of mop cleaning. The Eureka J15 Pro Ultra ingeniously includes a tray scraper, a debris collection area, and a separate tray debris collecting channel inside the base station. After each mop cleaning, a built-in scraper removes debris from the cleaning tray and pushes it to the collection area. Once there, the debris will be dried thoroughly and collected into the dust bag during the next cleaning cycle, making manual cleaning a thing of the past.
Industry's First Active Detangling Technology
Beyond its self-cleaning capabilities, the J15 Pro Ultra introduces Eureka's exclusive FlexiRazorTM technology. This feature addresses one of robot vacuum users' most common frustrations: hair tangling. FlexiRazorTM employs high-density blades that vibrate 400 times per minute, cutting the hair with a 4 mm amplitude. According to SGS certifications, this ensures that hair tangling is reduced by up to 99%*, allowing users to enjoy a hassle-free cleaning experience without the need for frequent manual maintenance.
*The data provided is based on tests conducted by SGS Lab, and actual performance may vary.
Powerful Suction Meets Exceptional Edge Cleaning
Performance is at the heart of the Eureka J15 Pro Ultra, which is most evident in its suction power. Boasting an impressive 16,200 Pa vacuum suction, the J15 Pro Ultra achieves a household debris removal rate of 99%*
*The data provided is based on tests conducted by Eureka Lab and actual performance may vary.
Additionally, the J15 Pro Ultra is equipped with the ScrubExtend mop extension technology. Traditional robot vacuums often struggle with cleaning close to walls and furniture edges, leaving dirt and debris behind. The ScrubExtend system extends the mop when the vacuum detects corners or obstacles, ensuring that even the hardest-to-reach areas receive a thorough clean. The technology's effectiveness has been validated by TÜV Rheinland, which confirmed a 98.95%* edge coverage rate and an edge extension distance of just 1.36 mm.
*The data provided is based on tests conducted by TÜV Rheinland and actual performance may vary.
Price and Availability:
The Eureka J15 Pro Ultra will be available in France, Italy, Germany, and Spain starting in late September 2024. Following its European release, the J15 Pro Ultra is scheduled to launch in the United States in November 2024.
About Eureka
Founded in 1909 in Detroit, Michigan, USA, Eureka® offers a full line of vacuum cleaners, including uprights, canisters, sticks, handhelds, cordless, and robot vacuum cleaners. For over 100 years, Eureka continues to innovate and bring to market new and exciting products, making it a household name in North America and all around the world. For more information, visit www.eureka.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Eureka Unveils the J15 Pro Ultra at IFA 2024 - Featuring the Industry's First Self-Cleaning Base Station and Active Detangling Technology
RIYADH, Saudi Arabia, Sept. 16, 2024 /PRNewswire/ -- As the AFC Champions League EliteTM is officially kicking off, TECNO, the Official Global Supporter of AFC Club Competitions, is delighted to unveil its #GoalTogether brand campaign in Saudi Arabia. This campaign aims to encourage Saudi Arabian consumers to never stop striving for their dreams and goals, while celebrate the exciting event together with them.
The campaign kicked off with an exhilarating brand manifesto, "Goal Together", which artistically weaves together the intensity of AFC Champions League EliteTM matches with the lively rhythm of daily passions in Saudi Arabia. The brand film crafts a resonant narrative that draws a powerful parallel between the competitive drive in sports and the individual quests of Saudi consumers and the beautiful ambition of all Saudi Arabia's youth for future. Not only does it blend the two realms of the stadium and everyday life, but it also communicates the spirit of Saudi people and the nation: It's our ambition that drives us towards success on the field, as a nation or as an innovator. The film captures a spectrum of Saudi individuals—ranging from innovators pushing the boundaries of advancement, to young gamers passionate about their craft, and women breaking barriers in their lives—who, despite their diversity, are united in their pursuit.
In recent years, with Vision 2030, Saudi Arabia's economy has experienced a transformation through income diversification, resulting in an enhancement of its economic strength and international standing. This achievement is derived from the relentless drive and progressive spirit of the Saudi people, who have consistently endeavored for progress across various fields—be it sports, education, professional domains, or on the global stage. In tandem with these developments, consumer confidence and national pride are experiencing a significant upward trajectory. Whether it is the power of women or the enthusiasm of young people, everyone can feel this upward vibrancy and strength.
"We deeply understand the relentless and ambitious spirit of Saudi consumers in their approach to progress," said Laury Bai, chief marketing officer of TECNO, "We aspire for this campaign to serve as a bridge, capturing the relentless pursuit of triumph to provide local consumers with a deeper insight into TECNO's brand ethos and its alignment with the prevailing spirit and aspirations of modern Saudi Arabia."
The #GoalTogether brand campaign serves as a natural progression of TECNO's "Stop at Nothing" brand ethos, which represents the belief of all TECNO users in emerging markets who never stop pushing limits in pursuit of excellence. Guided by the brand ethos, TECNO has rolled out a range of activities in emerging markets like India, the Philippines, and Turkey, aimed at inspiring young consumers to celebrate the diverse aspects of life. The consistent execution of these motivational campaigns underscores TECNO's position as a trailblazer in the tech industry and, more importantly, as a beacon of inspiration and support for the aspirations of young consumers worldwide.
About TECNO
As a global innovative technology brand with operations in over 70 markets, TECNO has been committed to revolutionizing the digital experience in global emerging markets, relentlessly pushing for the perfect integration of contemporary, aesthetic design with the latest technologies. TECNO offers a wide range of smartphones, smart wearables, laptops and tablets, HiOS operating systems, and smart home products. Guided by its brand essence of "Stop At Nothing", TECNO is committed to unlocking the best and newest technologies for forward-looking individuals, inspiring them to never stop pursuing their best selves and their best futures. For more information, please visit TECNO's official site: www.tecno-mobile.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
TECNO Launches #GoalTogether Campaign to Celebrate Saudi Arabia Youth's Unstoppable Pride and Ambition
