Global brands showcase their products featuring cutting-edge technologies at IFA Berlin 2024, the world's leading trade show for consumer electronics and home appliances, with the role of artificial intelligence (AI) and green technology under the spotlight in driving sustainable development.
Some tech firms have developed products featuring smart management system powered by AI, which allow these products to automatically adjust energy consumption during operation, enabling them to make the most of the energy resources.
A washing machine equipped with AI program is a typical exhibit at the ongoing IFA.
"One of the biggest innovations we are showing this time at the fair is a first-world washing machine. A washing machine that does not use at all any more ribs that you find inside, so it's a ribless washing machine. And also here we use AI for our [smart] programming which basically allows us to save enormously on time or energy when you do the washing," said Dr. Axel Kniehl, an exhibitor from Germany.
The IFA 2024 not only showcases how the advanced technologies are applied in different scenarios but also demonstrates how AI dominates the future global electronic consumption market as the technology continues to amaze consumers.
An energy-efficient washing machine verified by VDE, one of the largest technology organizations in Europe, attracts a visitor from Italy.
"I'm really impressed by this washing machine because it's a A minus 60 percent energy class VDE-tested. Moreover, it's with a smart AI. And it detects the fabrics. It detects the type of cycle that I need, the water and the detergent," said a visitor from Italy.
As a barometer of technological innovation in the consumer electronics industry, this year's IFA, which is scheduled to conclude on Tuesday, has attracted more than 1,800 companies from around the world and notably Chinese firms, which have a strong presence and showcase a wide range of products that blend AI, sustainability, and premium quality.
AI highlights Berlin electronics trade show
China Media Group's (CMG's) Mid-Autumn Festival Gala, which is set to air on Tuesday night to celebrate the moon-themed traditional festival, will stage a warm scene of family reunion and artistic interpretation of major events of the year from the perspective of ordinary people.
The annual gala, also known as "Qiuwan" in Chinese, will spotlight key topics of interest for audiences at home and abroad, including the celebrations of the 75th anniversary of the founding of the People's Republic of China and the 25th anniversary of Macao's return to China, and significant milestones such as the Chang'e-6 space missions and the Paris Olympics.
The gala was recorded in Shenyang City of northeast China's Liaoning Province, a 2,300-year-old city boasting three world cultural heritage sites and over 1,500 historical and cultural sites. The city is also one of the most well-known industrial cities in China.
Many performances of the gala will incorporate local elements such as Shenyang Guan's Shadow Puppetry, Errenzhuan (a blend of storytelling, singing and dancing between two performers) and 13 landmarks including the Shenyang Imperial Palace, the Liaoning Provincial Museum, the China Industrial Museum, and the Old North Market, to present the audience Shenyang's history and cultural charm, according to Yang Qifang, general planner of the Mid-Autumn Festival Gala.
"Many performances are on very serious topics, such as the return of People's Volunteer Army veterans and the rejuvenation of the old heavy industrial base. We will present them in a very tender way," Yang said, referring to return of remains of Chinese soldiers who fell in action in the 1950-1953 Korean War.
French pianist Richard Clayderman, Hungarian pianist Balazs Havasi and Kazakh singer Dimash Qudaibergen will also join the grand event to share the warm and romantic moments with global audience.
In addition, full moon pictures collected through global social media will also be displayed at the gala, allowing the audience to appreciate the beauty of the moonlight from all over the world.
"The Chinese people have a deep devotion to circle. When the moon becomes a full circle, families reunite, symbolizing a perfect conclusion after a year of anticipation and waiting," Yang said.
The Mid-Autumn Festival, celebrated on the 15th day of the eighth month on the Chinese lunar calendar, is a cherished occasion for family reunions in China. It falls on Tuesday this year.
CMG's 2024 Mid-Autumn Festival Gala to highlight family reunion, major events
