Chinese innovations shine at IFA Berlin 2024

Innovations from Chinese brands have shined at the IFA Berlin 2024, Europe's largest consumer electronics expo, attracting local retailers to introduce the cutting-edge intelligent products into the European market.

As a barometer of technological innovation in the consumer electronics industry, this year's IFA, which ran from Sept 6 to 10, attracted more than 1,800 companies from around the world.

Gerard Louis, a German exhibitor, brought a new model of robot vacuum to the expo. Developed and manufactured by a Chinese company, the product has been very popular among young German consumers, Louis told China Central Television (CCTV).

"We present here the J15 Pro new model with the best power performance in suction power. Actually we've already started sales, quite successfully. Of course, in terms of vacuum cleaners, there is quite high competition already, but in Germany, you have a situation that end users are very keen looking on price-performance, which means you need to be a very good quality product but affordable price. So we still see a good chance, especially for the novelties I mentioned," he said.

Chinese innovations boasted a strong presence at the event, with a wide range of products in the fields of smart home, home appliances, communications and connectivity, computing and gaming, health and digital wellbeing, and robotics and mobility on display.

In light of the premium quality of the Chinese exhibits, many German electronics retailers said they saw huge potential in the products and were planning to introduce them into the German and European market in the near future.

"The advantage of Chinese brands lies in their fast innovation. They listen to the consumers and then update product design, which is the most attractive factor to target groups and consumers. We have already enjoyed very good cooperation experience with Chinese brands. I believe we will have more cooperation opportunities in the future," said Sven Westhoff, a German electronics retailer.

"We have seen numerous new products at the expo, some beyond our imagination. We need them, and even more so in the future. We will introduce them into our mall as soon as possible," said Alexander Sexel, another retailer.

Chinese innovations shine at IFA Berlin 2024

Chinese innovations shine at IFA Berlin 2024

Vice President of the International Committee of the Red Cross (ICRC) Gilles Carbonnier on Saturday said he was encouraged by the humanitarian organization's deepening relationship with China.

In an interview with China Global Television Network (CGTN) during the 11th Xiangshan Forum, Carbonnier said the ICRC has not only been engaged in dialogue with China and other states, but has also welcomed the country's involvement in the launch of programs to help people affected by conflicts.

"China is definitely a major player. We really are very encouraged to see that our relationship with the PLA, with the People's Liberation Army, with the Ministry of Defense deepening on several issues of common interest, especially on International Humanitarian Law and humanitarian priorities. We at the ICRC really look forward to developing this dialogue, of course, here in Beijing, but also as we're doing in Geneva, in New York, as well as in the field, for example, where Chinese peacekeepers are also active," he said.

The three-day Xiangshan Forum opened on Thursday in Beijing, attracting more than 500 representatives of official delegations from more than 100 countries and international organizations, and over 200 experts and scholars to discuss global security.

At the forum, Carbonnier delivered a speech on the topic of the international mechanism and global security governance.

In'tl Red Cross Committee vice president hails deepening ties with China