7UP® ELEVATES ITS MIXOLOGY GAME WITH A NEW GLOBAL CAMPAIGN AND REFRESHING BRAND PLATFORM

- The soft drink brand's latest campaign 'Level Up With 7UP' sets out to inspire Gen Zs and Millennials around the world to make 7UP their zesty and refreshing go-to mixer, elevating any social moment -

LONDON, Sept. 11, 2024 /PRNewswire/ -- #LEVELUPWITH7UP - 7UP® is excited to reveal its latest campaign 'Level Up With 7UP' a new global platform dedicated to those who are looking to elevate their social occasions. Drawing on popular insights and online trends, the soft drink brand recognises that both Gen Z and Millennials are more open when it comes to experimenting with food and drink options like never before. 7UP is celebrating this creative expression, reiterating its role within social occasions by cementing itself as the go-to drink for crafting refreshing mixes to round out any gathering – becoming the perfect partner for the next wave of social enjoyment!

Whether it's getting together for a fun beach day, birthday celebrations or heading to a house-party with friends, 7UP provides the perfect base to every serve, bringing delicious flavour, fizz, and an extra splash of zest to your drinking experience. The new campaign forms part of the wider #LEVELUPWITH7UP platform that has been rolled out across various regions worldwide – solidifying 7UP as a versatile plus-one to any gathering. To celebrate, 7UP has released a short film that features friends turning up the fun by mixing 7UP in their own creative ways, showcasing their excitement and curiosity about their new concoctions. It captures how the playful experimentation with 7UP effortlessly elevates the good vibes.

Throughout this month, 7UP will also launch an exciting new influencer content series aimed at making it easier than ever to create and enjoy delicious mixed drinks. This vibrant campaign is specifically designed to guide Gen Zs and Millennials through the steps of how to level up with 7UP. Creators will incorporate 7UP into much-loved beverages, demonstrating how simple it can be to enhance the taste whilst putting a unique spin on your drink of choice… Watch this space!

Eric Melis, VP Global Brand Marketing for 7UP said: "We're excited to launch our new 7UP mixology campaign, designed to show how adding 7UP to your social occasions can elevate unforgettable moments. With countless ways to enjoy 7UP, this campaign highlights all the different mixes consumers can create. Whether you're sipping on a mocktail spritz, using it as your chosen mixer or enjoying it straight from the can, 7UP provides the perfect blend of flavour and fizz, creating a refreshing experience that's ideal for any moment spent with friends."

With global influencer content set to go live in the coming weeks, sharing bespoke recipe mixes whilst tapping into fun new trends, social media users can use the hashtag #LEVELUPWITH7UP on TikTok and Instagram for inspiration on adding a sparkling twist to classic drinks

With 7UP's Zero Sugar variant also offering the same mouthwatering taste without the sugar, there are plenty of options to upgrade your drinks with flavours everyone can get excited about.

7UP's new platform will be rolled out in select markets worldwide including; Egypt, Vietnam, Portugal, India and Thailand*. Locally produced influencer content, sampling opportunities, giveaways, consumer events and VIP beach parties will take place across listed markets, celebrating 7UP as the only plus one you need for all social occasions. For further information on the campaign and activity, please refer to local websites and social channels.

* 7UP is a trademark of PepsiCo for all international markets excluding the US

FOR MORE INFORMATION, CONTACT:
pepsicomediarelations@pepsico.com 

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complimentary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, and visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.

Photo - https://mma.prnasia.com/media2/2497473/PepsiCo_7UP_Global_Mixology_Campaign.jpg?p=medium600

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

7UP® ELEVATES ITS MIXOLOGY GAME WITH A NEW GLOBAL CAMPAIGN AND REFRESHING BRAND PLATFORM

Global Hit Streaming Series Reaches Top Spot on Netflix and Earns International Acclaim

LOS ANGELES, Sept. 18, 2024 /PRNewswire/ -- The groundbreaking Netflix series "3 Body Problem," produced in collaboration with The Three-Body Universe, has garnered six nominations at the 76th Primetime Emmy Awards, including the prestigious Outstanding Drama Series prize. This recognition highlights the series' extraordinary production and global success.

According to official Netflix data, "3 Body Problem" topped Netflix's viewership charts, amassing over 46.6 million views within seven weeks of its release in March. With its broad appeal, the series drew a substantial international audience and ranked in the top ten across 93 countries and territories.

"The Three-Body Problem" trilogy stands as the leading Chinese novel series on the global stage. Translated into 35 languages, the trilogy has surpassed 30 million copies in sales and received over ten major international literary awards. The English version alone has sold more than 2.56 million copies, with a renewal fee of $1.25 million, setting a new benchmark for the export of Chinese literary rights overseas.

The Three-Body Universe (TBU), the exclusive global rightsholder for content development and commercial operations of "The Three-Body Problem" trilogy, continues to lead the IP industry with its innovative and captivating storytelling. The company's diverse portfolio spans film and television, pan-entertainment, interactive, and immersive experiences, with plans to release one to two major projects every year.

In addition to "3 Body Problem," TBU is also widely recognized for producing the hit Mandarin-language TV series "Three-Body." Beloved by Chinese audiences, the show has been broadcast on over 11 international television networks and streaming platforms, with Peacock distributing it in the U.S. The series has reached viewers across Asia, the Americas, Europe, and Oceania. "Three-Body" is also available on Tencent Video's international platform, WeTV, further extending its reach to ASEAN countries, as well as Arabic-, Spanish-, and Portuguese-speaking regions.

"The Three-Body Problem" IP has also expanded into a diverse range of cultural products. Its graphic novels have been commissioned for publication in 11 languages. Other successful adaptations include animated series, variety shows, VR/AR experiences, and immersive live events.

At the 2024 Shanghai International Film Festival, The Three-Body Universe CEO, Jilong (Cedric) Zhao spoke about the highly anticipated film adaptation of "The Three-Body Problem," set to be directed by Zhang Yimou. "We will bring together China's top creative talents and production expertise, working with industry-leading partners around the world to bring this film to the international stage." A veteran of IP development and operations, Zhao also shared his vision for the IP market. "2024 has seen the sensational debut of "3 Body Problem," marking the first year for the internationalization of the Three-Body franchise. The series achieved groundbreaking success in North American, Japanese, and Middle Eastern markets, which also drove a surge in book sales and Three-Body-themed merchandise. This triumph demonstrates the vast potential and promising future for the Three-Body IP and other Chinese intellectual properties on the global landscape."

Building on its current success, The Three-Body Universe is gearing up to develop its first animated feature film and video game for the global market. Through collaborating with world-class talents and business partners, The Three-Body Universe seeks to create groundbreaking, premium content that resonates with both domestic and international audiences, further expanding the reach and impact of the Three-Body IP worldwide.

For more information, please contact:

Emma NG, PR Dept., TBU
emma.ng@3body.com
WhatsApp: +86 15611739029

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

"3 Body Problem" Nominated for Outstanding Drama Series at the 76th Primetime Emmy Awards