China Media Group (CMG) launched an innovation event on Wednesday, featuring a series of programs and productions designed for its Yangshipin 5G new media platform.
CMG President Shen Haixiong attended the launch event.
The event introduced 18 high-quality projects in areas such as new quality productive forces, education, music, short dramas and film, highlighting Yangshipin's efforts to explore new opportunities, innovate and promote growth across emerging business formats.
Since the start of this year, Yangshipin has launched a range of high-quality programs and large-scale events. The platform now has the largest viewership among new media live broadcast platforms for the Paris Olympics, with its communication reach, influence and brand strength growing significantly.
CMG's Yangshipin 5G platform unveils new media projects
The third part of China Media Group (CMG)'s Mid-Autumn Festival gala aired on Tuesday night blends traditional Chinese culture with international artistry in a diverse lineup, bringing the audience an unforgettable night of music performance and poetry recitation.
The annual gala broadcast, also known as "Qiuwan" in Chinese, was recorded in Shenyang City of northeast China's Liaoning Province, a 2,300-year-old city boasting three world cultural heritage sites and over 1,500 historical and cultural sites. The city is also one of the most well-known industrial cities in China.
Themed "Moon Bright", the third part of the grand gala features an array of classic songs, reunion-themed narratives, and touching performances. Highlights include a music adaptation of the famous Chinese poem Qing Ping Diao by Tang Dynasty Poet Li Bai (701-762), which captures the essence of ancient Chinese beauty and expression; and a middle-school chorus from the Macao Special Administrative Region, singing about their love for the country and hopes for a brighter future.
The third segment of the show also features celebrated French musician Richard Clayderman, who enchants the audience with his timeless A Comme Amour a breathtaking rendition of The Butterfly Lovers concerto. The concerto, inspired by the tragic love story of Liang Shanbo and Zhu Yingtai, is a modern classic that intertwines Chinese folklore with romantic Western composition techniques.
The Mid-Autumn Festival is a traditional Chinese festival celebrated on the night when the moon reaches its fullest and brightest on the 15th day of the eighth month on the lunar calendar. This year, the day fell on Tuesday (Sept 17). During the festival, families reunite, admire the moon, share the traditional festive pastry of mooncakes and light up lanterns.
Part 3 of CMG Mid-Autumn Festival Gala showcases diverse lineup of performances
