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Sportswear lights up catwalk at China Fashion Week

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      China

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      Sportswear lights up catwalk at China Fashion Week

      2024-09-12 22:54 Last Updated At:09-13 17:44

      Models in a variety of eye-catching sportswear graced the runway at the ongoing Spring/Summer 2025 (SS25) China Fashion Week which kicked off on Sept. 3.

      Sportswear has become one of the most popular themes at this year's fashion week, featuring on almost every day of the event.

      Faced with the increasingly competitive sportswear market, sports brands need to keep pace with the latest research and development of functional products to meet athletes' and fitness enthusiasts' demands for excellent performance, and also pay attention to the aesthetics of the clothing to appeal to the substantial consumer base for trendy sportswear.

      Sports brands are participating in various events at this year's fashion week to gain timely insights into consumer trends and shifts in purchasing behavior.

      "The clothing showcased this time is still in the research and development stage. We will optimize the designs based on consumer fitting feedback to achieve the best possible results before putting the clothes into mass production," said designer Sui Zhenchong.

      Sports brands are also accelerating the digital transformation of their production lines to meet the ever-changing needs of consumers.

      In a smart factory producing clothes for a sports brand in Bengbu, in east China's Anhui Province, dozens of production lines are connected to a central system, which enables the factory to maximize output from different production lines based on orders, seamlessly changing from producing summer T-shirts to winter jackets depending on customer spending.

      "By utilizing smart systems and AI algorithm technologies, we are able to establish seamless connections among personnel, equipment, and materials within the production process, thereby reducing the production cycle. The current output time is 18 seconds for the entire production process, the fastest speed in the industry so far. This advancement underscores the importance of technological innovation in driving the comprehensive revitalization of the industry," said Wang Jian, head of the manufacturing department of the sportswear brand.

      Sportswear lights up catwalk at China Fashion Week

      Sportswear lights up catwalk at China Fashion Week

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      Promotional video for CMG Spring Festival Gala screened in various countries

      2025-01-22 16:50 Last Updated At:17:07

      A global wave of festive celebrations is unfolding as the Chinese Lunar New Year approaches, with the 2025 Spring Festival Gala promotional video by China Media Group (CMG) serving as a cultural bridge, connecting people from diverse backgrounds to the richness of Chinese traditions.

      The Spring Festival falls on Jan 29 this year, ushering in the Year of the Snake, according to the Chinese lunar calendar.

      At the new compound of the Mission of China to the AU in Addis Ababa, the capital of Ethiopia, a gala was held on Monday to celebrate the upcoming Chinese Lunar New Year, or Spring Festival.

      Featured Chinese foods and traditional performances from both China and Africa, among others, the event has brought together over 300 participants including the representatives of the AU and the Chinese community in Addis Ababa.

      Monique Nsanzabaganwa, deputy chairperson for the African Union Commission, said AU-China cooperation has achieved gratifying and fruitful results during the previous years, noting China's 35-year-long tradition of dispatching its foreign minister to Africa on their first overseas trips at the start of a year.

      The AU is willing to work with China to make greater contribution to the development and prosperity of the Global South, she said.

      "I wish Africa-China relations will achieve greater progress in 2025 and building an all weather Africa-China community with a shared future for the new era will yield fruitful results," Nsanzabaganwa said.

      The promotional video for the 2025 Spring Festival Gala was also aired at the event, marking a step forward in cultural exchange while igniting interest in Chinese traditions among attendees.

      Meanwhile, cinemas in landmark locations across Johannesburg, Cape Town, and Durban in South Africa conducted a synchronized screening of the promotional video for the Spring Festival Gala, marking a first for the collaborative initiative.

      A South Korean expatriate residing in South Africa expressed that seeing the promotional video of the gala, which represents elements of the Chinese Lunar New Year, in South African cinemas evoked a warm sense of longing for family reunions within her.

      "As a foreigner, I was very impressed by the Chinese Spring Festival Gala last year, I was so happy to see the beautiful performances in South Africa's shopping mall at Nu Metro (Cinema). I'm very looking forward to see the live performance with my husband and baby at this Chinese New Year," she said.

      In addition, the Chinese Embassy in Zambia on Sunday held the 2025 Zambia-Chinese Spring Festival Temple Fair with a display of Chinese culture in celebration of the upcoming Spring Festival.

      Featuring various Chinese cultures, including a kung fu performance, the celebration attracted scores of both Chinese people and local people, officials from the Chinese embassy and the Zambian government, and representatives of Chinese enterprises operating in Zambia.

      Chinese food was also on display, while Chinese companies took advantage of the ceremony to showcase their products and services.

      During the event, the promotional video for the gala made a stunning appearance, becoming the focal point of the gathering.

      In December last year, the United Nations Educational, Scientific and Cultural Organization inscribed "Spring Festival, social practices of the Chinese people in celebration of the traditional new year" on the Representative List of the Intangible Cultural Heritage of Humanity.

      Promotional video for CMG Spring Festival Gala screened in various countries

      Promotional video for CMG Spring Festival Gala screened in various countries

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