JACKSONVILLE, Fla. (AP) — Trevor Lawrence will see his name all over Jacksonville’s stadium on Sunday.
The Jaguars will host the Cleveland Browns at “TrEverBank Stadium” instead of EverBank Stadium, a marketing promotion designed to highlight a collaboration between the popular quarterback and the Jacksonville-based financial services company.
Workers spent Thursday and Friday adding temporary signage throughout the stadium, including rebranding the biggest letters on the sides of the city-owned stadium.
EverBank and Lawrence announced a partnership last month that makes one of the highest paid quarterbacks in NFL history a brand ambassador for the company. He is featured in the bank’s newest TV spot, “Sign.” He also is featured in online content, newspaper ads, financial center signage and social media commercials, particularly during football games.
“Trevor Lawrence represents everything that EverBank stands for — performance, excellence, and a deep commitment to the community,” said Megan Johnson, EverBank’s chief marketing officer.
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Jacksonville Jaguars quarterback Trevor Lawrence (16) aims a pass during the first half of an NFL football game against the Miami Dolphins, Sunday, Sept. 8, 2024, in Miami Gardens, Fla. (AP Photo/Rebecca Blackwell)
Jacksonville Jaguars quarterback Trevor Lawrence gestures during a post game NFL football news conference, Sunday, Sept. 8, 2024, in Miami Gardens, Fla. The Dolphins defeated the Jaguars 20-17. (AP Photo/Wilfredo Lee)
KARTALKAYA, Turkey (AP) — As flames tore through a 12-story hotel at a popular ski resort in northwestern Turkey, friends Esra Karakisa and Halime Cetin stood helpless, paralyzed by the horror unfolding before them: people leaning out of smoke-filled rooms pleading for help and others making the harrowing decision to leap out.
The fire at the Grand Kartal Hotel in Kartalya, in the Koroglu mountains in Bolu province, on Tuesday left at least 76 people dead and 51 injured. It came near the start of a two-week winter break for schools when hotels in the region are filled to capacity.
“There was no one around. They were calling for firefighters. They were breaking the windows. Some could no longer stand the smoke and flames, and they jumped,” Cetin, an employee at a hotel adjacent to the Grand Kartal, told The Associated Press.
Her colleague, Karakisa said: “It was awful. We were terrified. People were screaming. The cries of children especially affected us. We wanted to help but there was nothing we could do. I couldn’t look it was so terrifying.”
Authorities have assigned six prosecutors to investigate the cause of the fire, which appeared to have started at the restaurant section on the fourth floor of of the wooden-clad hotel and spread quickly through to the upper floors.
At least nine people have been detained for questioning, including the hotel owner.
Flags at government buildings and Turkish diplomatic missions abroad were lowered to half-staff as the nation shocked by the disaster observed a day of mourning for the victims.
Only 45 of the 76 bodies have been identified so far, Interior Minister Ali Yerlikaya said late Tuesday.
One of the injured was in serious condition, while 29 others were treated and released, the Health Ministry said.
The hotel had 238 registered guests, according to Yerlikaya. The fire was reported at 3:27 a.m. and the fire department began to respond at 4:15 a.m., he told reporters.
Officials and witnesses said the rescue efforts were hampered by the fact that part of the 161-room hotel is on the side of a cliff.
According to Tourism Minister Mehmet Nuri Ersoy, the hotel underwent inspections in 2021 and 2024, and “no negative situation regarding fire competence” was reported by the fire department.
Karakisa said she eventually brought clothes and water for the survivors while others rushed to bring mattresses for people to jump onto or propped up ladders against the wall to help them escape.
Among those who placed mattresses was Baris Salgur, a cleaner in a nearby hotel.
“They were saying, ‘Please help, we’re burning!' They were saying, ‘Call the fire department,' we were trying to calm them down, but there was nothing we could do, we couldn’t get in either,” Salgur, 19, said. " It was very high, we couldn’t extend a rope or anything of course. We were trying to do the best we could.”
“People jumped from a great height, I couldn’t look. There were two women at the top floor. The flames had literally entered the room. They couldn’t stand it and jumped,” he said.
Salgur described seeing a man on the top floors holding a baby and shouting for a mattress he could throw his baby on.
"We told him to be a little calmer. He waited, then the fire department came and took them (out), but unfortunately the baby had died from smoke inhalation,” he said.
Associated Press writers Suzan Fraser in Ankara, Turkey, and Robert Badendieck in Istanbul contributed to this report.
Tightened bed sheets hang from a window of a hotel where a fire broke out at the Kartalkaya ski resort in Bolu province, northwest Turkey, on Wednesday, Jan. 22, 2025. (AP Photo/Francisco Seco)
A Turkish flag flag flies at half staff outside a hotel where a fire broke out at the Kartalkaya ski resort in Bolu province, northwest Turkey, on Wednesday, Jan. 22, 2025. (AP Photo/Francisco Seco)
Firefighters and emergency teams work on the aftermath of a fire that broke out at a hotel in the ski resort of Kartalkaya, located in Bolu province, northwest Turkey, on Wednesday, Jan. 22, 2025. (AP Photo/Francisco Seco)
Firefighters work to extinguish a fire in a hotel at a ski resort of Kartalkaya, located in Bolu province, in northwest Turkey, Tuesday, Jan. 21, 2025. (Enes Ozkan/IHA via AP)