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Ethiopia promotes coffee, tourism at int'l trade fair in Beijing

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      China

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      Ethiopia promotes coffee, tourism at int'l trade fair in Beijing

      2024-09-15 17:21 Last Updated At:21:57

      Ethiopia is promoting coffee and tourism -- its two pillar industries -- at the ongoing 2024 China International Fair for Trade in Services (CIFTIS) in Beijing.

      At the Ethiopian national pavilion, where the rich aroma of coffee fills the air, Munteha Jemal, Plenipotentiary Minister of the Ethiopian Embassy in China, made and served authentic Ethiopian coffee as part of the country's traditional ceremony.

      "In Ethiopia, when we have a coffee ceremony, the house owner not drink the coffee by himself. He's gathering all his neighbors around sitting here," she said.

      The process involves roasting, grinding, and boiling the coffee beans before brewing.

      As the birthplace of coffee plant, Ethiopia boasts a variety of coffee types grown at different altitudes, each with its unique aroma.

      "According to the places where these coffees grew, they have their own special aroma," said Jemal.

      Another important sector Ethiopia is trying to promote at the CIFTIS is tourism.

      "The tourist attraction places are placed in different parts of Ethiopia, the north, south, east, west, center. For example, if you go to the north you can get this one, to the east you can get this one. These are all registered in UNESCO," said Jemal while showcasing the country's tourism map.

      Themed "Global Services, Shared Prosperity", the 2024 CIFTIS, which opened on Thursday and will run till Monday, has attracted attendees from 85 countries and international organizations, as well as over 450 Fortune 500 enterprises and companies taking the lead in their respective industries.

      Ethiopia promotes coffee, tourism at int'l trade fair in Beijing

      Ethiopia promotes coffee, tourism at int'l trade fair in Beijing

      Ethiopia promotes coffee, tourism at int'l trade fair in Beijing

      Ethiopia promotes coffee, tourism at int'l trade fair in Beijing

      Next Article

      Inbound visits to Beijing see robust increase during Qingming holiday

      2025-04-07 11:18 Last Updated At:11:37

      Beijing, capital of China, saw an increased number of inbound visits during this year's three-day Qingming Festival holiday which started on Friday, according to data from the Beijing Municipal Bureau of Culture and Tourism.

      Data shows that Beijing recorded over 9.59 million visits during the holiday, indicating a 6.2-percent increase compared with the same period in 2024. Based on the visits, the city saw a total tourism expenditure of 11.5 billion yuan (about 1.57 billion U.S. dollars), up 9.5 percent year on year.

      Among the figures, the city received 69,000 visits made by overseas inbound tourists, a year-on-year increase of 45.6 percent. International tourism expenditure in Beijing reached 740 million yuan (about 101.19 million U.S. dollars), indicating a significant year-on-year growth of 46.2 percent.

      Qingming Festival is a traditional Chinese holiday that falls on the 15th day after the Spring Equinox. Often seen as a time to enjoy the greenery of springtime and to visit the graves of ancestors, the holiday has also become a busy period for cultural and tourism activities in China.

      Inbound visits to Beijing see robust increase during Qingming holiday

      Inbound visits to Beijing see robust increase during Qingming holiday

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