Ethiopia is promoting coffee and tourism -- its two pillar industries -- at the ongoing 2024 China International Fair for Trade in Services (CIFTIS) in Beijing.
At the Ethiopian national pavilion, where the rich aroma of coffee fills the air, Munteha Jemal, Plenipotentiary Minister of the Ethiopian Embassy in China, made and served authentic Ethiopian coffee as part of the country's traditional ceremony.
"In Ethiopia, when we have a coffee ceremony, the house owner not drink the coffee by himself. He's gathering all his neighbors around sitting here," she said.
The process involves roasting, grinding, and boiling the coffee beans before brewing.
As the birthplace of coffee plant, Ethiopia boasts a variety of coffee types grown at different altitudes, each with its unique aroma.
"According to the places where these coffees grew, they have their own special aroma," said Jemal.
Another important sector Ethiopia is trying to promote at the CIFTIS is tourism.
"The tourist attraction places are placed in different parts of Ethiopia, the north, south, east, west, center. For example, if you go to the north you can get this one, to the east you can get this one. These are all registered in UNESCO," said Jemal while showcasing the country's tourism map.
Themed "Global Services, Shared Prosperity", the 2024 CIFTIS, which opened on Thursday and will run till Monday, has attracted attendees from 85 countries and international organizations, as well as over 450 Fortune 500 enterprises and companies taking the lead in their respective industries.
Ethiopia promotes coffee, tourism at int'l trade fair in Beijing
Ethiopia promotes coffee, tourism at int'l trade fair in Beijing
The 2025 Spring Festival Gala hosted and aired by the China Media Group (CMG) has delivered over four hours of captivating cultural performances to audiences tuning in from all around the world as people celebrate one of the most important Chinese holidays.
The gala opened at 20:00 Tuesday Beijing time on the eve of the Chinese New Year of the Snake, with performances being staged at the main venue in Beijing and at four sub-venues across the country, namely Wuxi, Wuhan, Chongqing and Lhasa.
Themed "Year of the Snake, Keep Your Spirit Awake", the annual television extravaganza featured a dazzling array of singing and dancing, opera, comedy sketches, martial arts and other performances.
As the first gala held since the United Nations Educational, Scientific and Cultural Organization (UNESCO) inscribed the Spring Festival on the Representative List of the Intangible Cultural Heritage of Humanity in December last year, this year's show featured more elements of intangible cultural heritage such as Lazi Duixie, a traditional tap dance from Lazi County in Xizang Autonomous Region, and the ritual act of Yingge Dance which is popular in the Chaoshan area of the southern Guangdong Province.
Highlighting a blend of traditional and modern elements, with performances ranging from humanoid robots performing folk dances, to operas with regional traditions, to comedy sketches and magic tricks, the gala once again demonstrated the rich and diverse culture of China as it brought together artists from the mainland, Hong Kong, Macao, and Taiwan, and performers of various ethnic groups.
A delightful collision of cultures was also displayed at the event, with Chinese and Peruvian artists sharing the stage to deliver a performance blending a traditional Chinese folk song with a popular Peruvian orchestral musical piece.
The gala also featured a performance by American pop rock band OneRepublic, who gave a rendition of their popular single 'Counting Stars' from the stage of the sub-venue in Wuhan.
The marathon variety show reached its climax with the countdown to New Year and the ringing of the midnight bell signaling the arrival of the Year of the Snake.
Also known as "Chunwan", the gala was first broadcast in 1983 and is seen as a major cultural symbol for Spring Festival celebrations in China.
Recognized by the Guinness World Records as the world's most-watched annual TV program, the hours-long television extravaganza attracts over a billion views every year.
CMG stages annual Spring Festival Gala as China celebrates Year of Snake
CMG stages annual Spring Festival Gala as China celebrates Year of Snake
