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Rogers Communications buys out Bell stake in Maple Leafs Sports for $3.5 billion

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Rogers Communications buys out Bell stake in Maple Leafs Sports for $3.5 billion
Sport

Sport

Rogers Communications buys out Bell stake in Maple Leafs Sports for $3.5 billion

2024-09-18 23:45 Last Updated At:23:51

TORONTO (AP) — Rogers Communications is buying out Bell’s 37.5% share of Maple Leaf Sports & Entertainment for $4.7 billion ($3.5 billion U.S.), giving it 75% ownership of the sports conglomerate.

Rogers and Bell had held equal shares of MLSE, which owns the NHL's Maple Leafs, the NBA's Raptors, the CFL's Argonauts, the MLS Toronto soccer team and the Marlies, an AHL minor-league hockey team.

“MLSE is one of the most prestigious sports and entertainment organizations in the world and we’re proud to expand our ownership of these coveted sports teams,” Rogers President and CEO Tony Staffieri said Wednesday. “As Canada’s leading communications and entertainment company, live sports and entertainment are a critical part of our core business strategy.”

Rogers, which owns Sportsnet, already owns Major League Baseball’s Blue Jays and its Rogers Centre home. Rogers also has strategic partnerships with the Vancouver Canucks, Edmonton Oilers, Calgary Flames and NHL. When the transaction closes, Rogers will be the largest owner of MLSE.

The proposed sale puts the value of MLSE at $12.53 billion ($9.2 billion U.S.). Bell said the transaction is expected to close in mid-2025. It said it plans to use proceeds of the sale toward reducing debt levels and to focus on core growth drivers.

Bell, which owns TSN, will continue to air games. It said has secured content rights for the Leafs and Raptors on TSN for the next 20 years through an agreement with Rogers, subject to league approval.

MLSE chairman Larry Tanenbaum, via his holding company Kilmer Sports Inc., owns a 25% stake in MLSE. Tanenbaum has represented the Raptors at the NBA’s board of governors and the Leafs with the NHL.

Rogers Communications Inc. and Bell reportedly did not see eye to eye on the merits of a WNBA franchise, with Tanenbaum eventually securing a Toronto team under the Kilmer banner.

“MLSE has been fortunate to have one of the very best ownership groups in sports and entertainment for many years and it has led to MLSE becoming one of the leading organizations in our industry,” MLSE President and CEO Keith Pelley said. “As an organization, we are grateful for their contributions, and we remain fully focused on our priorities and further driving a championship mentality across MLSE.”

FILE - Toronto Maple Leafs' Auston Matthews reacts during his team's loss to the Vegas Golden Knights in an NHL hockey game in Toronto, on Tuesday, Feb. 27, 2024. (Chris Young/The Canadian Press via AP, File)

FILE - Toronto Maple Leafs' Auston Matthews reacts during his team's loss to the Vegas Golden Knights in an NHL hockey game in Toronto, on Tuesday, Feb. 27, 2024. (Chris Young/The Canadian Press via AP, File)

FILE - The Toronto Maple Leafs play the Anaheim Ducks during the third period NHL hockey game action in Toronto, Ontario, Saturday, Feb. 17, 2024. (/Chris Young/The Canadian Press via AP, File)

FILE - The Toronto Maple Leafs play the Anaheim Ducks during the third period NHL hockey game action in Toronto, Ontario, Saturday, Feb. 17, 2024. (/Chris Young/The Canadian Press via AP, File)

MILWAUKEE (AP) — The Milwaukee Brewers have grown accustomed to clinching playoff berths just about every year, but this latest celebration differed from the rest because it was so unexpected.

“It was like nobody thought we were going to be here today,” shortstop Willy Adames said Wednesday after the Brewers won their third NL Central title in four years. “Now we’re here. I don’t know what they’re going to say after this."

Milwaukee became the first major league team to reach the postseason Wednesday afternoon when the Chicago Cubs' 5-3 home loss to the Oakland Athletics enabled the Brewers to wrap up the division crown.

The Brewers' clubhouse emptied of players with one out to go in the ninth inning in Chicago, a couple of hours before Milwaukee's scheduled first pitch against Philadelphia. A muffled cheer could be heard after the final out when the Brewers won consecutive division titles for the first time in 42 years.

Milwaukee manager Pat Murphy said he watched the final outs of the Cubs' game with 90-year-old longtime Brewers broadcaster Bob Uecker.

“We were doing our show and I watched it with him,” Murphy said. “What's better than that? Awesome.”

The party began in earnest Wednesday night after Jake Bauers' ninth-inning RBI single gave the Brewers a 2-1 victory over the Phillies. Blue-and-gold streamers fell into the American Family Field stands as the team gathered in shallow center field.

That led to a champagne-soaked celebration in the locker room before players returned to the field to pose for a team picture while receiving a standing ovation from the fans who stuck around.

Not everyone could drink the champagne. Rookie outfielder Jackson Chourio is still only 20 years old.

“I think maybe I'll grab a Coke or something,” Chourio joked through a translator.

This marks the Brewers’ sixth postseason berth in the last seven years, a remarkable accomplishment for a small-market team that made the playoffs just twice in a 35-year stretch from 1983-2017.

Although the Brewers have made a habit of outperforming preseason expectations, the odds seemed stacked against them even more than usual this year.

Craig Counsell, the winningest manager in Brewers history, left for the rival Cubs last offseason. Corbin Burnes, the 2021 NL Cy Young Award winner, was traded to the Baltimore Orioles.

Two-time All-Star right-hander Brandon Woodruff didn’t pitch all year as he recovered from shoulder surgery, and two-time NL reliever of the year Devin Williams missed the first half of the season with stress fractures in his back. All-Star outfielder Christian Yelich and pitchers Wade Miley and Robert Gasser went down with season-ending injuries.

None of it stopped Milwaukee.

“You can do all that to us, but it’s still about people, and you have no idea what their best is,” Murphy said. “These guys don’t know what their best is and didn’t know what their best was and still don’t. But they know one thing: Pulling together, competing, being doubted is something that can vault you forward into a championship.”

The Brewers took over first place for good at the end of April and never looked back. Now they've won back-to-back division titles for the first time since 1981-82. That 1982 season marked Milwaukee's lone World Series appearance, which ended with a seven-game loss to the St. Louis Cardinals.

Milwaukee benefited from the leadership of Murphy, who had been Counsell’s bench coach since 2016. Rather than following Counsell to Chicago, Murphy stayed in Milwaukee and got his first full-time opportunity as a major league manager two weeks before his 65th birthday. Murphy’s only previous MLB managerial experience had come as an interim skipper with San Diego in 2015.

Murphy has kept the locker room loose while guiding a team that hasn’t lost more than three straight games at any point this season. The Brewers are the only club that hasn’t had a losing streak of at least four games.

“He’s brought the edge that we play with,” Williams said. “We’re ready to fight every day.”

The Brewers have succeeded with what Murphy refers to as an “all-hands-on-deck” approach.

Milwaukee has used 17 starting pitchers this season (only the Miami Marlins and Los Angeles Angels had more). Twelve different Brewers pitchers have earned a save, two shy of the record of 14 set by the 2021 Tampa Bay Rays. Milwaukee entered Wednesday with a 3.65 ERA that ranked fourth in the majors.

The Brewers relied largely on their pitching the last few seasons and ultimately came up short in the playoffs, as they’ve lost nine of their last 10 postseason games. This year’s Brewers lineup appears to pack more punch.

Milwaukee entered Wednesday ranked fourth in runs (733) and 11th in OPS (.735) after finishing 17th in runs (728) and 23rd in OPS (.704) last year.

Yelich was leading the NL in batting average (.315) and on-base percentage (.406) before back issues ended his season in late July. William Contreras has developed into one of the game’s best-hitting catchers. Adames is the first Brewers shortstop to have a 30-homer, 100-RBI season, something even Hall of Famer Robin Yount never accomplished in Milwaukee. Chourio is the youngest player to hit 20 homers and steal 20 bases in one season.

“This is exactly what you as a competitor want to be a part of, right?” first baseman Rhys Hoskins said. “It didn’t necessarily look exactly the way that maybe some of us thought, but what’s cool is that we still were able to find ways to get the job done.”

AP MLB: https://apnews.com/hub/MLB

Milwaukee Brewers' Jackson Chourio is douced after a baseball game against the Philadelphia Phillies Wednesday, Sept. 18, 2024, in Milwaukee. The Brewers won 2-1 and clinched the National League Central division. (AP Photo/Morry Gash)

Milwaukee Brewers' Jackson Chourio is douced after a baseball game against the Philadelphia Phillies Wednesday, Sept. 18, 2024, in Milwaukee. The Brewers won 2-1 and clinched the National League Central division. (AP Photo/Morry Gash)

Milwaukee Brewers' Enoli Paredes is douced after a baseball game against the Philadelphia Phillies Wednesday, Sept. 18, 2024, in Milwaukee. The Brewers won 2-1 and clinched the National League Central division. (AP Photo/Morry Gash)

Milwaukee Brewers' Enoli Paredes is douced after a baseball game against the Philadelphia Phillies Wednesday, Sept. 18, 2024, in Milwaukee. The Brewers won 2-1 and clinched the National League Central division. (AP Photo/Morry Gash)

Milwaukee Brewers' Jackson Chourio is douced after a baseball game against the Philadelphia Phillies Wednesday, Sept. 18, 2024, in Milwaukee. The Brewers won 2-1 and clinched the National League Central division. (AP Photo/Morry Gash)

Milwaukee Brewers' Jackson Chourio is douced after a baseball game against the Philadelphia Phillies Wednesday, Sept. 18, 2024, in Milwaukee. The Brewers won 2-1 and clinched the National League Central division. (AP Photo/Morry Gash)

Milwaukee Brewers' Willy Adames douces Enoli Paredes after a baseball game against the Philadelphia Phillies Wednesday, Sept. 18, 2024, in Milwaukee. The Brewers won 2-1 and clinched the National League Central division. (AP Photo/Morry Gash)

Milwaukee Brewers' Willy Adames douces Enoli Paredes after a baseball game against the Philadelphia Phillies Wednesday, Sept. 18, 2024, in Milwaukee. The Brewers won 2-1 and clinched the National League Central division. (AP Photo/Morry Gash)

Milwaukee Brewers' Freddy Peralta is douced after a baseball game against the Philadelphia Phillies Wednesday, Sept. 18, 2024, in Milwaukee. The Brewers won 2-1 and clinched the National League Central division. (AP Photo/Morry Gash)

Milwaukee Brewers' Freddy Peralta is douced after a baseball game against the Philadelphia Phillies Wednesday, Sept. 18, 2024, in Milwaukee. The Brewers won 2-1 and clinched the National League Central division. (AP Photo/Morry Gash)

The Milwaukee Brewers celebrate after a baseball game against the Philadelphia Phillies Wednesday, Sept. 18, 2024, in Milwaukee. The Brewers won 2-1 and clinched the National League Central division. (AP Photo/Morry Gash)

The Milwaukee Brewers celebrate after a baseball game against the Philadelphia Phillies Wednesday, Sept. 18, 2024, in Milwaukee. The Brewers won 2-1 and clinched the National League Central division. (AP Photo/Morry Gash)

The Milwaukee Brewers celebrate after a baseball game against the Philadelphia Phillies Wednesday, Sept. 18, 2024, in Milwaukee. The Brewers won 2-1 and clinched the National League Central division. (AP Photo/Morry Gash)

The Milwaukee Brewers celebrate after a baseball game against the Philadelphia Phillies Wednesday, Sept. 18, 2024, in Milwaukee. The Brewers won 2-1 and clinched the National League Central division. (AP Photo/Morry Gash)

The Milwaukee Brewers celebrate after a baseball game against the Philadelphia Phillies Wednesday, Sept. 18, 2024, in Milwaukee. The Brewers won 2-1 and clinched the National League Central division. (AP Photo/Morry Gash)

The Milwaukee Brewers celebrate after a baseball game against the Philadelphia Phillies Wednesday, Sept. 18, 2024, in Milwaukee. The Brewers won 2-1 and clinched the National League Central division. (AP Photo/Morry Gash)

The Milwaukee Brewers annopuncer Bob Uecker celebrates after a baseball game against the Philadelphia Phillies Wednesday, Sept. 18, 2024, in Milwaukee. The Brewers won 2-1 and clinched the National League Central division. (AP Photo/Morry Gash)

The Milwaukee Brewers annopuncer Bob Uecker celebrates after a baseball game against the Philadelphia Phillies Wednesday, Sept. 18, 2024, in Milwaukee. The Brewers won 2-1 and clinched the National League Central division. (AP Photo/Morry Gash)

Milwaukee Brewers' Willy Adames douces Enoli Paredes after a baseball game against the Philadelphia Phillies Wednesday, Sept. 18, 2024, in Milwaukee. The Brewers won 2-1 and clinched the National League Central division. (AP Photo/Morry Gash)

Milwaukee Brewers' Willy Adames douces Enoli Paredes after a baseball game against the Philadelphia Phillies Wednesday, Sept. 18, 2024, in Milwaukee. The Brewers won 2-1 and clinched the National League Central division. (AP Photo/Morry Gash)

The Milwaukee Brewers celebrate after a baseball game against the Philadelphia Phillies Wednesday, Sept. 18, 2024, in Milwaukee. The Brewers won 2-1 and clinched the National League Central division. (AP Photo/Morry Gash)

The Milwaukee Brewers celebrate after a baseball game against the Philadelphia Phillies Wednesday, Sept. 18, 2024, in Milwaukee. The Brewers won 2-1 and clinched the National League Central division. (AP Photo/Morry Gash)

Milwaukee Brewers' Willy Adames is douced after a baseball game against the Philadelphia Phillies Wednesday, Sept. 18, 2024, in Milwaukee. The Brewers won 2-1 and clinched the National League Central division. (AP Photo/Morry Gash)

Milwaukee Brewers' Willy Adames is douced after a baseball game against the Philadelphia Phillies Wednesday, Sept. 18, 2024, in Milwaukee. The Brewers won 2-1 and clinched the National League Central division. (AP Photo/Morry Gash)

Milwaukee Brewers manager Pat Murphy is seen during the third inning of a baseball game against the Philadelphia Phillies Monday, Sept. 16, 2024, in Milwaukee. (AP Photo/Morry Gash)

Milwaukee Brewers manager Pat Murphy is seen during the third inning of a baseball game against the Philadelphia Phillies Monday, Sept. 16, 2024, in Milwaukee. (AP Photo/Morry Gash)

Milwaukee Brewers' William Contreras reacts after hitting a two-run scoring double during the third inning of a baseball game against the Philadelphia Phillies Monday, Sept. 16, 2024, in Milwaukee. (AP Photo/Morry Gash)

Milwaukee Brewers' William Contreras reacts after hitting a two-run scoring double during the third inning of a baseball game against the Philadelphia Phillies Monday, Sept. 16, 2024, in Milwaukee. (AP Photo/Morry Gash)

Milwaukee Brewers' William Contreras reacts after hitting a two-run scoring double during the third inning of a baseball game against the Philadelphia Phillies Monday, Sept. 16, 2024, in Milwaukee. (AP Photo/Morry Gash)

Milwaukee Brewers' William Contreras reacts after hitting a two-run scoring double during the third inning of a baseball game against the Philadelphia Phillies Monday, Sept. 16, 2024, in Milwaukee. (AP Photo/Morry Gash)

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