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DKSH Consumer Goods Launches Innovative Food Services Test Kitchen in Malaysia

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DKSH Consumer Goods Launches Innovative Food Services Test Kitchen in Malaysia
Business

Business

DKSH Consumer Goods Launches Innovative Food Services Test Kitchen in Malaysia

2024-10-03 13:00 Last Updated At:13:15

DKSH Malaysia Business Unit Consumer Goods has launched its new Food Services Test Kitchen in Petaling Jaya, strengthening its commitment to culinary innovation and supporting the growth of the local food and beverage industry.

PETALING JAYA, Malaysia, Oct. 3, 2024 /PRNewswire/ -- DKSH Business Unit Consumer Goods, a leading partner for companies seeking to grow their consumer goods business in Asia and beyond, proudly announces the launch of its new Food Services Test Kitchen, a facility designed to foster innovation, collaboration, and culinary excellence within the hotel, cafe, restaurant (HORECA), and bakery industries, in Petaling Jaya.

The newly established Food Services Test Kitchen features advanced culinary equipment and catering support for pastry, hot kitchen, and beverage innovations. This facility is designed to foster creativity and experimentation, offering dedicated spaces for recipe testing, product showcases, and chef collaborations. Located at the heart of Petaling Jaya, the Food Services Test Kitchen is easily accessible, offering industry professionals the perfect space to experiment, innovate, and collaborate with DKSH's professionally trained specialists. Our team brings in-depth expertise and industry-specific know-how, helping clients navigate the complexities of the food services industry, particularly within the hotel, bakery, and restaurant segments.

During the launch event, Daniel Schwalb, Vice President, Fast Moving Consumer Goods (FMCG) at DKSH Malaysia stated: "The launch of our new Food Services Test Kitchen marks a significant milestone for DKSH Malaysia Consumer Goods. This facility is designed to empower our partners and customers to elevate their culinary creativity, keeping them ahead in a competitive market and supporting the growth of their businesses."

Gilbert Chong, General Manager, Food Services at DKSH Malaysia also commented: "Our Food Services Test Kitchen reflects our strong commitment to being the omni-channel provider for brands in Malaysia. This innovative space will not only enhance our services to customers but also serve as a collaborative platform for industry professionals to explore new flavors and techniques, ultimately driving the growth of the food services sector across the region."

DKSH Malaysia acquired Auric Pacific (M) Sdn Bhd in 2019, further expanding its capabilities to enhance offerings within the HORECA channels. DKSH's team of professionally trained sales specialists provides comprehensive coverage across the industry, ensuring tailored solutions for business growth.

About DKSH

DKSH's purpose is to enrich people's lives. For almost 160 years, DKSH has been delivering growth for companies in Asia and beyond across its Business Units Healthcare, Consumer Goods, Performance Materials, and Technology. As a leading Market Expansion Services provider, DKSH offers sourcing, market insights, marketing and sales, eCommerce, distribution and logistics as well as after-sales services. DKSH is a participant of the United Nations Global Compact and adheres to its principles-based approach to responsible business. Listed on the SIX Swiss Exchange, DKSH operates in 36 markets with 29,040 specialists, generating net sales of CHF 11.1 billion in 2023. DKSH Business Unit Consumer Goods focuses on fast moving consumer goods, food services, luxury and lifestyle products as well as hair and skin cosmetics. With around 14,580 specialists, the Business Unit generated net sales of CHF 3.5 billion in 2023. www.dksh.com/cg

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

DKSH Consumer Goods Launches Innovative Food Services Test Kitchen in Malaysia

DKSH Consumer Goods Launches Innovative Food Services Test Kitchen in Malaysia

HO CHI MINH CITY, Vietnam, Oct. 3, 2024 /PRNewswire/ -- ITE HCMC 2024 officially concluded with resounding success. The event's highlight was ITE HCMC being honored with the "Asia's Best Trade Show" award at the World MICE Awards Ceremony. Once again, ITE HCMC reaffirms its position as one of the most significant, reputable, and influential tourism and trade promotion events in the Asia region.

Under the theme "Sustainable Travel, Creating Future", ITE HCMC 2024 successfully organized 9 seminars and in-depth forums in collaboration with domestic and international agencies. The event featured 55 leading experts from the tourism industry addressing key issues and providing valuable insights.

For the first time, CNN joined as the official broadcast media, showcasing Vietnam tourism and ITE HCMC 2024 on its Marketplace Asia program. Moreover, the communication efforts received widespread acclaim, with over 2,700 news articles and images generated around the event. This extensive media coverage highlighted key aspects of the Expo, providing continuous updates and in-depth information, and significantly enhanced the event's visibility and impact both locally and internationally.

ITE HCMC 2024 successfully attracted hundreds of buyers, sellers, and media from 39 countries and territories, welcoming approximately 26,000 visitors over its three-day span. The event facilitated over 11,460 B2B business meetings between 220 international buyers and more than 480 exhibiting companies and brands. Among the prominent tourism groups featured at the Expo were Flight Center Travel Group, Intrepid, Collette, Exim Tour (part of DERTOUR), Luxury Escapes, Tourradar, FCM, Remote Lands, BeMyGuest, Tidesquare, Insider Journey, and many more.

This year also marked the first collaboration between ITE HCMC and Gift Show HCMC, generating a substantial ripple effect by directly promoting products and services to businesses, tourists, and international hosted buyers.

The event is implemented under the guidance of Ministry of Culture, Sports and Tourism and Ho Chi Minh City People's Committee, organized by Ho Chi Minh City Department of Tourism and Vietnam National Authority of Tourism, in collaboration with the Ho Chi Minh City Tourism Promotion Center, CIS Vietnam Company, and Le Bros Company.

ITE HCMC 2024 has received valuable support from key partners, including Vietnam Airlines (Diamond Sponsor, Official Airlines), Saigontourist Group, the European Chamber of Commerce in Vietnam (EuroCham), Sofitel Saigon Plaza Hotel, Vietjet Air, Vietravel Airlines and other international airlines.

Ho Chi Minh City Gears Up for Major 2024 International Events

Ho Chi Minh City is set to welcome "ABBA World Tour: The Music of ABBA" on October 5th at the Independence Palace, celebrating 55 years of Vietnam-Sweden diplomatic relations. The event will feature a special auction of iconic ABBA memorabilia and is expected to attract a significant number of visitors to the city.

The 2nd Ho Chi Minh City Friendship Dialogue (FD) 2024 was held on September 23-24, aimed at strengthening ties with sister cities and promoting Vietnam's culture. Following this, the 5th Ho Chi Minh City Economic Forum (HEF 2024) took place from September 25-27, featuring policy dialogues with experts and business leaders, including representatives from global organizations such as the World Economic Forum (WEF), the World Bank, FAO, and UNDP.

Ho Chi Minh City Department of Tourism
Website: www.visithcmc.vn
Facebook: https://www.facebook.com/visitvibranthochiminhcity
Instagram: https://www.instagram.com/visit.hochiminhcity/

PR Newswire is News Release Distribution Partner of the ITE HCMC 2024.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

ITE HCMC 2024: Effectively implement activities to promote green transformation towards sustainable tourism development

ITE HCMC 2024: Effectively implement activities to promote green transformation towards sustainable tourism development

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