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A new initiative will allow UK deaf audiences to see captioned films before general release

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A new initiative will allow UK deaf audiences to see captioned films before general release
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A new initiative will allow UK deaf audiences to see captioned films before general release

2024-10-03 18:54 Last Updated At:19:01

LONDON (AP) — For once, deaf audiences are being prioritized at U.K. cinemas.

Paramount Pictures UK will be showing their movies with captions the day before general release, meaning deaf and hard of hearing cinemagoers across the country will be able to watch them first.

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Front of house cinema staff learn British Sign Language at Cineworld Leicester Square, on Wednesday, Oct. 2, 2024 in London. (Photo by Scott A Garfitt/Invision/AP)

LONDON (AP) — For once, deaf audiences are being prioritized at U.K. cinemas.

Front of house cinema staff learn British Sign Language at Cineworld Leicester Square, on Wednesday, Oct. 2, 2024 in London. (Photo by Scott A Garfitt/Invision/AP)

Front of house cinema staff learn British Sign Language at Cineworld Leicester Square, on Wednesday, Oct. 2, 2024 in London. (Photo by Scott A Garfitt/Invision/AP)

Front of house cinema staff learn British Sign Language at Cineworld Leicester Square, on Wednesday, Oct. 2, 2024 in London. (Photo by Scott A Garfitt/Invision/AP)

Front of house cinema staff learn British Sign Language at Cineworld Leicester Square, on Wednesday, Oct. 2, 2024 in London. (Photo by Scott A Garfitt/Invision/AP)

Front of house cinema staff learn British Sign Language at Cineworld Leicester Square, on Wednesday, Oct. 2, 2024 in London. (Photo by Scott A Garfitt/Invision/AP)

Front of house cinema staff learn British Sign Language at Cineworld Leicester Square, on Wednesday, Oct. 2, 2024 in London. (Photo by Scott A Garfitt/Invision/AP)

Yvonne Cobb, ambassador for the British Deaf Association, speaks to front of house cinema staff about deaf awareness training, on Wednesday, Oct. 2, 2024 in London.(Photo by Scott A Garfitt/Invision/AP)

Yvonne Cobb, ambassador for the British Deaf Association, speaks to front of house cinema staff about deaf awareness training, on Wednesday, Oct. 2, 2024 in London.(Photo by Scott A Garfitt/Invision/AP)

Yvonne Cobb, ambassador for the British Deaf Association, speaks to front of house cinema staff about deaf awareness training, on Wednesday, Oct. 2, 2024 in London.(Photo by Scott A Garfitt/Invision/AP)

Yvonne Cobb, ambassador for the British Deaf Association, speaks to front of house cinema staff about deaf awareness training, on Wednesday, Oct. 2, 2024 in London.(Photo by Scott A Garfitt/Invision/AP)

The distributor is starting with the robot animation “Transformers One" on Oct. 10. Subtitled screenings of Paramount’s upcoming films, “Gladiator II,” “Sonic the Hedgehog 3” and “The Smurfs Movie,” will follow over the next few months.

Rebecca Mansell, chief executive of the British Deaf Association, called the initiative ground-breaking. Deaf, deafened and hard of hearing audiences have been struggling to attend the few available subtitled film showings because they are often scheduled at inconvenient times, she said.

“It fits in with the cinema’s needs, but not necessarily when the Deaf community want to go,” she said. “The deaf community always feel that they are the last ones to know, the last ones to watch something, the last ones for everything. And now we’re going to be the first. It’s definitely a really exciting moment.”

Around 18 million people in the U.K. are registered as deaf, deafened or hard of hearing, according to the association.

Paramount has also been running deaf awareness training with cinema managers and staff in U.K. cities so that they can better communicate with customers.

Yvonne Cobb, a TV presenter and celebrity ambassador for the British Deaf Association, was running the training at a large cinema in central London's Leicester Square Wednesday.

She said the three-hour training session wasn’t enough for staff to become fluent in British Sign Language, but workers were able to learn basic signs, how to interact with deaf customers and what not to do — for example shouting or covering one's mouth. They were also taught how to spell with their fingers to indicate the name of the movie.

“We taught the staff how to say the number of which screen it’s in, and also some greeting signs as well — for example ‘how are you?’," said Cobb, who is a qualified British Sign Language teacher.

Paul Johnston-Naylor, a general manager at Feltham Cineworld, completed the training on Wednesday and said that learning the British Sign Language alphabet was very useful.

“We can try and finger spell some of the names of the movies and then some of the common phrases that we would probably use in the cinema industry, to help the customer navigate their way through the cinema, buy their popcorn, go and sit in a screen and find their seats," he said.

Cobb even invented a new sign for “Transformers One" that was inspired by the robot characters like Optimus Prime and Megatron.

Mansell also notes that subtitles are becoming increasingly popular with younger generations.

“60% of young people prefer watching things with subtitles," she said. "I think before, people view them as being in the way or ruining the image. And now they’re a lot more accepted and a lot more normalized.”

Front of house cinema staff learn British Sign Language at Cineworld Leicester Square, on Wednesday, Oct. 2, 2024 in London. (Photo by Scott A Garfitt/Invision/AP)

Front of house cinema staff learn British Sign Language at Cineworld Leicester Square, on Wednesday, Oct. 2, 2024 in London. (Photo by Scott A Garfitt/Invision/AP)

Front of house cinema staff learn British Sign Language at Cineworld Leicester Square, on Wednesday, Oct. 2, 2024 in London. (Photo by Scott A Garfitt/Invision/AP)

Front of house cinema staff learn British Sign Language at Cineworld Leicester Square, on Wednesday, Oct. 2, 2024 in London. (Photo by Scott A Garfitt/Invision/AP)

Front of house cinema staff learn British Sign Language at Cineworld Leicester Square, on Wednesday, Oct. 2, 2024 in London. (Photo by Scott A Garfitt/Invision/AP)

Front of house cinema staff learn British Sign Language at Cineworld Leicester Square, on Wednesday, Oct. 2, 2024 in London. (Photo by Scott A Garfitt/Invision/AP)

Front of house cinema staff learn British Sign Language at Cineworld Leicester Square, on Wednesday, Oct. 2, 2024 in London. (Photo by Scott A Garfitt/Invision/AP)

Front of house cinema staff learn British Sign Language at Cineworld Leicester Square, on Wednesday, Oct. 2, 2024 in London. (Photo by Scott A Garfitt/Invision/AP)

Yvonne Cobb, ambassador for the British Deaf Association, speaks to front of house cinema staff about deaf awareness training, on Wednesday, Oct. 2, 2024 in London.(Photo by Scott A Garfitt/Invision/AP)

Yvonne Cobb, ambassador for the British Deaf Association, speaks to front of house cinema staff about deaf awareness training, on Wednesday, Oct. 2, 2024 in London.(Photo by Scott A Garfitt/Invision/AP)

Yvonne Cobb, ambassador for the British Deaf Association, speaks to front of house cinema staff about deaf awareness training, on Wednesday, Oct. 2, 2024 in London.(Photo by Scott A Garfitt/Invision/AP)

Yvonne Cobb, ambassador for the British Deaf Association, speaks to front of house cinema staff about deaf awareness training, on Wednesday, Oct. 2, 2024 in London.(Photo by Scott A Garfitt/Invision/AP)

An Israeli airstrike on an apartment in central Beirut has killed nine people, according to Lebanon's health ministry. Israel has been pounding areas of the country where the Hezbollah militant group has a strong presence since late September, but has rarely struck in the heart of the capital.

There was no warning before the strike late Wednesday, which hit an apartment in central Beirut not far from the United Nations headquarters, the prime minister’s office and parliament. Hezbollah’s civil defense unit said seven of its members were killed.

The strike came as Israel was pursuing a ground incursion into Lebanon against Hezbollah, while also conducting strikes in Gaza that killed dozens, including children. The Israeli military said eight soldiers have died in the conflict in southern Lebanon.

Israel and Hezbollah have traded fire across the Lebanon border almost daily since the day after Hamas’ cross-border attack on Oct. 7, 2023, which killed 1,200 Israelis and took 250 others hostage. Israel declared war on the militant group in the Gaza Strip in response. More than 41,000 Palestinians have been killed in the territory, and just over half the dead have been women and children, according to local health officials.

Here is the latest:

BEIRUT —The Lebanese Red Cross says an Israeli strike killed four of its paramedics and a Lebanese army soldier as they were evacuating wounded people from the south. It says the convoy near the village of Taybeh, which was accompanied by Lebanese troops, was targeted Thursday despite coordinating its movements with U.N. peacekeepers.

BEIRUT — The Israeli military has ordered the evacuation of villages and towns in southern Lebanon that are north of a United Nations-declared buffer zone established after the 2006 war. The warning issued Thursday signaled a possible broadening of Israel’s incursion into southern Lebanon, which until now has been confined to areas close to the border.

BEIRUT —Lebanon’s Health Ministry Thursday said that at least nine people were killed in an Israeli strike in central Beirut, as it is also running DNA tests on remains they have obtained to identify others.

Hezbollah said that seven paramedics and rescue workers from its medical arm the Islamic Health Committee were killed in the strike that hit its office in Bashoura. The Health Ministry said 14 others were wounded in the strike early Thursday.

Prior to the attack, the ministry said that 55 people were killed and 156 others were wounded in Israeli strikes over Lebanon on Wednesday.

The frequent strikes in Beirut’s southern suburbs as well as occasional strikes in central Beirut have exacerbated Lebanon’s displacement crisis. The government estimated days ago that some one million people are currently displaced in the cash-strapped country.

Environment Minister Nasser Yassin, who is spearheading the government’s response efforts to the war, told local media that some 167,000 Syrians left Lebanon over the past 24 hours alone. The Associated Press could not independently confirm.

JERUSALEM — The Israeli military said Thursday that it killed a senior Hamas leader in an airstrike in the Gaza Strip around three months ago.

It said that a strike on an underground compound in northern Gaza killed Rawhi Mushtaha and two other Hamas commanders, Sameh Siraj and Sameh Oudeh.

There was no immediate comment from Hamas.

The military said the three commanders had taken refuge in a fortified underground compound in northern Gaza that served as a command and control center.

It said Mushtaha was a close associate of Yahya Sinwar, the top leader of Hamas who helped mastermind the Oct. 7 attack into Israel that triggered the war.

Sinwar is believed to be alive and in hiding inside Gaza.

NICOSIA, Cyprus — The British government chartered more flights to help U.K. nationals leave Lebanon, a day after an evacuation flight left Beirut.

The government said in a statement that the flights will continue as “long as the security situation allows” and that it’s working to increase capacity on commercial flights for British nationals.

U.K. Defense Secretary John Healey on Wednesday visited a British military base on Cyprus where around 700 troops, Foreign Office staff and Border Force officers have been deployed to a British military base in Cyprus to help with evacuation plans.

British nationals and their spouses, partners and children under the age of 18 are eligible. Dependents who aren’t British nationals will need a valid visa granting a maximum six-month stay in the U.K.

BEIRUT — An Israeli strike in the Lebanese capital Beirut killed seven health and rescue workers, an Islamic health organization said.

The airstrike in the residential Bashoura district targeted an apartment in a multi-story building that houses an office of the Health Society, a group of civilian first responders affiliated to Hezbollah.

It was the closest strike to the central downtown district of Beirut, where the United Nations and government offices are located.

It was the second airstrike to hit central Beirut this week and the second to directly target the Health Society in 24 hours. No Israeli warning was issued to the area before it was hit. The Israeli military did not immediately respond to a request for comment on the strike in central Beirut or the allegations it used phorphorous bombs.

Israel has mostly concentrated its airstrikes in south and eastern Lebanon, as well as the southern suburbs of Beirut where Hezbollah has a strong presence, but its attacks have spanned the entire country and killed many civilians.

Beirut’s southern suburbs also saw heavy bombardment overnight in areas where the Israeli army had earlier issued a warning online for residents to evacuate.

TOKYO — Japan on Thursday dispatched two Self Defense Force planes to prepare for a possible airlift of Japanese citizens from Lebanon.

Two C-2 transport aircraft are expected to arrive in Jordan and Greece on Friday, Japan NHK national television reported.

Chief Cabinet Secretary Yoshimasa Hayashi told reporters that there has been no report of injury involving the about 50 Japanese nationals in Lebanon.

Japan dispatched SDF aircraft in October and November 2023 to evacuate more than 100 Japanese and South Korean citizens from Israel.

SYDNEY — Australian Foreign Minister Penny Wong said on Thursday her government had booked 500 seats on commercial aircraft for Australian citizens, permanent residents and their families to leave Lebanon on Saturday.

The seats are available to 1,700 Australians and their families known to be in Lebanon on two flights from Beirut to Cyprus, Wong said.

“What I would say to Australians who wish to leave, please take whatever option is available to you,” Wong told reporters in Geelong, Australia.

“Please do not wait for your preferred route,” she added.

A Hezbollah paramedic walks between debris after an airstrike hit an apartment in a multistory building, in central Beirut, Lebanon, Thursday, Oct. 3, 2024. (AP Photo/Hussein Malla)

A Hezbollah paramedic walks between debris after an airstrike hit an apartment in a multistory building, in central Beirut, Lebanon, Thursday, Oct. 3, 2024. (AP Photo/Hussein Malla)

Lebanese women stand in front an apartment in a multistory building hit by Israeli airstrike, in central Beirut, Lebanon, Thursday, Oct. 3, 2024. (AP Photo/Hussein Malla)

Lebanese women stand in front an apartment in a multistory building hit by Israeli airstrike, in central Beirut, Lebanon, Thursday, Oct. 3, 2024. (AP Photo/Hussein Malla)

A destroyed apartment in a multistory building hit by Israeli airstrike, in central Beirut, Lebanon, Thursday, Oct. 3, 2024. (AP Photo/Hussein Malla)

A destroyed apartment in a multistory building hit by Israeli airstrike, in central Beirut, Lebanon, Thursday, Oct. 3, 2024. (AP Photo/Hussein Malla)

Hezbollah paramedics walk between debris after an airstrike hit an apartment in a multistory building, in central Beirut, Lebanon, Thursday, Oct. 3, 2024. (AP Photo/Hussein Malla)

Hezbollah paramedics walk between debris after an airstrike hit an apartment in a multistory building, in central Beirut, Lebanon, Thursday, Oct. 3, 2024. (AP Photo/Hussein Malla)

A woman reacts in front an apartment in a multistory building hit by Israeli airstrike, in central Beirut, Lebanon, Thursday, Oct. 3, 2024. (AP Photo/Hussein Malla)

A woman reacts in front an apartment in a multistory building hit by Israeli airstrike, in central Beirut, Lebanon, Thursday, Oct. 3, 2024. (AP Photo/Hussein Malla)

This image from United Nations Television, shows Israel Ambassador Danny Danon during a meeting of the United Nations Security Council, Wednesday, Oct. 2, 2024. (UNTV via AP)

This image from United Nations Television, shows Israel Ambassador Danny Danon during a meeting of the United Nations Security Council, Wednesday, Oct. 2, 2024. (UNTV via AP)

Soldiers carry the coffin of Israeli Army Capt. Eitan Yitzhak Oster, who was killed in action in Lebanon, during his funeral at Mt. Herzl military cemetery in Jerusalem, Wednesday, Oct. 2, 2024. (AP Photo/Maya Alleruzzo)

Soldiers carry the coffin of Israeli Army Capt. Eitan Yitzhak Oster, who was killed in action in Lebanon, during his funeral at Mt. Herzl military cemetery in Jerusalem, Wednesday, Oct. 2, 2024. (AP Photo/Maya Alleruzzo)

An Israeli Apache helicopter releases flares near the Israeli-Lebanon border, as seen from northern Israel, Wednesday, Oct. 2, 2024. (AP Photo/Baz Ratner)

An Israeli Apache helicopter releases flares near the Israeli-Lebanon border, as seen from northern Israel, Wednesday, Oct. 2, 2024. (AP Photo/Baz Ratner)

Smoke rises from the site of an Israeli airstrike in Dahiyeh, Beirut, Lebanon, Wednesday, Oct. 2, 2024. (AP Photo/Hassan Ammar)

Smoke rises from the site of an Israeli airstrike in Dahiyeh, Beirut, Lebanon, Wednesday, Oct. 2, 2024. (AP Photo/Hassan Ammar)

Police stand guard at the site of an apparent Israeli airstrike in Damascus, Syria, Wednesday, Oct. 2, 2024. (AP Photo/Omar Sanadiki)

Police stand guard at the site of an apparent Israeli airstrike in Damascus, Syria, Wednesday, Oct. 2, 2024. (AP Photo/Omar Sanadiki)

Workers clean at the site of an apparent Israeli airstrike in Damascus, Syria, Wednesday, Oct. 2, 2024. (AP Photo/Omar Sanadiki)

Workers clean at the site of an apparent Israeli airstrike in Damascus, Syria, Wednesday, Oct. 2, 2024. (AP Photo/Omar Sanadiki)

People collecting remains of victims after an airstrike that hit an apartment in Beirut, Lebanon, Thursday, Oct. 3, 2024. (AP Photo/Hussein Malla)

People collecting remains of victims after an airstrike that hit an apartment in Beirut, Lebanon, Thursday, Oct. 3, 2024. (AP Photo/Hussein Malla)

A firefighter stands in front of an apartment hit by an Israeli airstrike, in Beirut, Lebanon, Thursday, Oct. 3, 2024. (AP Photo/Hussein Malla)

A firefighter stands in front of an apartment hit by an Israeli airstrike, in Beirut, Lebanon, Thursday, Oct. 3, 2024. (AP Photo/Hussein Malla)

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