China Media Group (CMG) introduced the 2025 version of its initiative aimed at strengthening the nation through brand communication at a launch ceremony in Beijing on Friday.
This initiative outlines a strategic plan for utilizing CMG's multimedia resources to develop brand-building solutions for leading enterprises, facilitating their deeper integration into global economic and cultural exchanges.
The ultimate goal is to augment the international influence and competitiveness of Chinese brands on the global stage.
CMG aims to collaborate with high-quality enterprises to cultivate national brands with strong recognition and reputation, telling the compelling stories of Chinese brands and amplifying their visibility and image worldwide.
The project represents an innovative national communication effort initiated by CMG in collaboration with the government, leveraging CMG's influential leadership, communication capabilities, and overall impact to promote China's top companies.
China Media Group launches project to promote Chinese brands
The Version 3.0 China-ASEAN free trade agreement (FTA), finalized at the 27th China-ASEAN Summit in the Lao capital city of Vientiane on Thursday, will further expand cooperation in emerging fields, according to experts.
The upgrades cover the following areas: the digital economy; the green economy; supply chain connectivity; standards, technical regulations and conformity assessment procedures; sanitary and phytosanitary measures; customs procedures and trade facilitation; competition and consumer protection; small and medium-sized enterprises; and economic and technological cooperation.
For the first time, China and ASEAN have reached the highest-level agreements in their respective trade and economic arrangements regarding the digital economy, green economy, and supply chain connectivity.
"This will promote the digital and green transformation of both parties and has significant pioneering importance. The two sides have optimized chapters on customs procedures and trade facilitation, sanitary and phytosanitary measures, and economic and technical cooperation. Additionally, a new chapter on micro, small, and medium-sized enterprises (MSMEs) has been added, which will help reduce transaction costs and bring more benefits to businesses and people on both sides," said Chen Zhiyang, deputy head, Department of International Economic and Trade Relations, Ministry of Commerce.
At the same time, the Version 3.0 China-ASEAN free trade agreement (FTA) will prioritize advancing standard cooperation and mutual recognition in fields such as new energy vehicles and electronics.
"This will also effectively address the current issue of inconsistent standards between China and ASEAN in related industries, reducing market entry barriers and institutional costs. It will promote regional investment and provide a better development environment for companies on both sides to further develop green industry cooperation, with a focus on new energy vehicles," said Yuan Bo, director, Asian Institute under Ministry of Commerce Research Institute.
FTA 3.0 between China, ASEAN to further expand cooperation in emerging fields: experts
