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HEYTEA Opens Its First Concept Store in Myeongdong, Seoul

Business

HEYTEA Opens Its First Concept Store in Myeongdong, Seoul
Business

Business

HEYTEA Opens Its First Concept Store in Myeongdong, Seoul

2024-10-18 15:00 Last Updated At:15:15

SEOUL, South Korea, Oct. 18, 2024 /PRNewswire/ -- HEYTEA, the globally renowned New Style Tea brand, officially announces the opening of its first concept store in Myeongdong, marking a significant milestone in the brand's expansion into the Korean market. Since launching its first store in Seoul's Apgujeong district this past March, HEYTEA has quickly gained widespread attention among consumers, followed by the opening of its second store in Hongdae in July. The launch of the Myeongdong concept store will further solidify HEYTEA's presence and influence in Korea.



Myeongdong is a famed shopping and tourist destination in Seoul, attracting both international visitors and locals with its wide array of global brands. As HEYTEA's first concept store in Korea, the three-story space embodies the brand's modern Zen aesthetic, creating a unique blend of tradition and modernity. Inspired by the classic Chinese literature "Lofty Mountains and Flowing Streams", the store design incorporates the elements of water—its form, color, and sound—capturing the fluidity and tones of water and integrating them into the building's facade as well as the second and third-floor interiors. The result is a harmonious space that offers an immersive experience of Asian tea culture. Amid the bustling energy of Myeongdong, this tranquil Zen-inspired environment allows visitors to enjoy the subtle aroma of tea, helping them find peace and relaxation, offering a peaceful retreat for those seeking a moment of respite in their busy lives.

About HEYTEA

HEYTEA began in 2012 in a modest, 300-square-foot shop situated in an alley in Jiangbianli, China. It revolutionized the entire tea beverage industry with their commitment to using only REAL ingredients, eliminating the use of creamer, artificial flavors and tea powders. HEYTEA is the originator of Cheese Tea, an innovative fusion of creamy cheese foam with fresh tea, captivating drinkers globally. Its New Asian Tea aims to refresh the traditional tea culture and provide innovative, high-quality tea experiences to a global audience. The brand's philosophy centers around delivering a sense of joy and tranquility through tea polyphenols, infusing life with moments of inspiration and calm. HEYTEA's core motto—JOY TEA INSPIRATION—reflects not just the pleasure derived from a cup of tea but the harmonious fusion of tea and creativity. With over 4,000 stores worldwide, HEYTEA has successfully expanded into markets such as the United States, Canada, the United Kingdom, Singapore, and Malaysia. The grand opening of the Myeongdong concept store in Seoul is not only the epitome of HEYTEA's "modern Zen" philosophy but also a significant step in the brand's continued expansion in Korea.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

HEYTEA Opens Its First Concept Store in Myeongdong, Seoul

HEYTEA Opens Its First Concept Store in Myeongdong, Seoul

HEYTEA Opens Its First Concept Store in Myeongdong, Seoul

HEYTEA Opens Its First Concept Store in Myeongdong, Seoul

HEYTEA Opens Its First Concept Store in Myeongdong, Seoul

HEYTEA Opens Its First Concept Store in Myeongdong, Seoul

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Edifier Announces New MR3 2.0 Monitor Speaker System

2024-10-19 02:08 Last Updated At:02:25

Designed for Honest Reproduction. Ideal for home studios, video editing, and daily listening.

RICHMOND, BC, Oct. 19, 2024 /PRNewswire/ -- Edifier International, the award-winning audio electronics designer, announces the MR3 2.0 monitor speaker system featuring Hi-Res audio certification, a flat frequency response from 52Hz to 40kHz and delivering 18W x 2 (RMS) total power output.

The Edifier MR3 speakers offer a blend of advanced acoustic design, precise tuning and high-quality craftsmanship, ensuring an exceptional audio experience. Their capabilities make them an ideal choice for home studios, video editing and everyday listening, allowing users to appreciate intricate audio details and nuances with clarity.

Flat Frequency Response

Boasting a flat frequency response ranging from 52Hz to 40kHz, allows for neutral and transparent sound reproduction. Its innovative dimpled tweeter waveguide enhances high-frequency clarity and accuracy, ensuring a consistent audio experience across a broader listening area.

High Resolution Audio

Both the advanced analog audio front end and the Class D audio amplifier from Texas Instruments have been specially configured to operate at 24bit/96kHz. This setup ensures bit-perfect audio conversion and amplification, and ultimately delivers high-fidelity sound that is an accurate reproduction of the original audio signal for an enhanced listening experience.

Acoustic Room Compensation

Equipped with rear knobs and the EDIFIER ConneX app, the versatile settings for acoustic room compensation tailor the listening experience to various environments. The high knob allows for ±6dB adjustments of frequencies above 10kHz, while the low knob provides similar adjustments around 125Hz. Additionally, the Low Cutoff feature attenuates low frequencies based on room dimensions, and the Acoustic Space and Desktop Control settings help mitigate mid and bass boosts and sound wave reflections, ensuring optimized sound quality regardless of speaker placement.

Powerful Enough

The specially optimized 3.5" mid-low drivers and 1" silk dome tweeters, provide a total output power of 18W x 2 (RMS) and achieve a peak sound pressure level of 92.5dB at 1 meter. This design makes them ideal for near-field listening while also offering sufficient power to adequately fill a medium-sized room with a rich and immersive audio experience.

Rich Connectivity

Featuring a balanced TRS input to ensure low-noise signal transmission that is convenient for connecting to audio interfaces or mixers. RCA and AUX inputs are also included, allowing users to connect multiple audio devices simultaneously. A dedicated headphone output enhances the speaker's versatility by facilitating easy headphone connectivity for private listening sessions.

Easy Control

The power on/off knob on the front panel also adjusts volume and sound-effect switching.

EDIFIER ConneX App

Download the EDIFIER ConneX mobile app to unlock a range of additional features, including playback control for Bluetooth input, the ability to switch sound effects and customize EQ settings, room compensation adjustments, and easy access to the user manual along with other settings. This app enhances your overall listening experience, allowing for tailored audio preferences right at your fingertips.

MDF Cabinet

The MDF cabinet effectively reduces distortion and resonance, making it ideal for audio production, video editing, guitar playing, and daily listening.

Price & Availability:

The MR3 is available from authorized dealer - Edifier-online.com at $119.99.

About Edifier:

Edifier specializes in the design and manufacture of premium audio solutions that showcase technological innovation and design excellence. Founded in 1996 and headquartered in Beijing, China, Edifier delivers outstanding sound experience through a wide range of audio systems for personal entertainment and professional use. Renowned for its award-winning design philosophy, expertise and innovation in acoustic technology, and superior manufacturing standards, Edifier is one of today's leading innovators of audio electronics.  

More information about Edifier is available online at www.edifier.com.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Edifier Announces New MR3 2.0 Monitor Speaker System

Edifier Announces New MR3 2.0 Monitor Speaker System

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