Bryan Willett's Appointment Reflects Expansion of MPA's Global Content Protection Footprint
LOS ANGELES, Oct. 21, 2024 /PRNewswire/ -- The Motion Picture Association (MPA) has hired Bryan Willett, a supervisory special agent with the Federal Bureau of Investigation (FBI), as Vice President, Content Protection Enforcement for the Americas region.
Willett's hire is the latest in the continued expansion of the MPA's content protection efforts, including its global antipiracy program, the Alliance for Creativity and Entertainment (ACE). This summer, the MPA hired Larissa Knapp as Executive Vice President and Chief Content Protection Officer; Marissa Bostick as Senior Vice President and Head of Global Litigation, and Jesse Martin as Senior Vice President and Associate General Counsel, Content Protection and Legal Affairs (Intermediary Programs).
In his new role, Willett will be responsible for developing and executing ACE's internet enforcement strategy and landscape in the Americas, conducting online forensic analysis, and identifying trends, including technological developments and user behaviors on piracy issues. Leading a team of investigators and analysts, Willett will manage and coordinate complex internet investigations in conjunction with the studio content protection teams.
His first day is Oct. 21. He reports to Knapp and is based in Los Angeles.
"I'm thrilled to welcome a fellow former FBI agent to our team of legal, investigations and enforcement professionals dedicated to protecting the creative marketplace," said Knapp. "Bryan brings decades of experience in cybersecurity and collaborating with U.S. and foreign law enforcement, intelligence agencies and private-sector liaison partners in investigating and executing domestic and international operations. I have every confidence that his skills will enhance our antipiracy efforts across the Americas."
Willett joins the MPA after 20 years with the FBI, most recently as Supervisory Special Agent and Cyber Task Force Leader. In this role, he managed a team of cyber professionals, and previously, oversaw the development of the Los Angeles Cyber program strategy, which included multiple investigative teams and the alignment of cyber personnel dedicated to addressing tactical threats including the theft of intellectual property, data extortion, ransomware, fraud, and hacktivism. Earlier in his FBI career, he directed domestic and international investigations including data exfiltration, data extortion, copyright infringement, theft of trade secrets, cyber fraud and more, resulting in convictions, jail sentences, and victim restitution.
"Digital piracy is a global crime committed by people with no regard for copyright laws or the creative economy it harms. It also puts unwitting consumers at risk for malware infections which can lead to financial loss and privacy breaches," Willett said. "I am excited to join the MPA and ACE in the fight to protect intellectual property rights and reduce piracy in Canada, the U.S. and Latin America."
Willett holds a Juris Doctor and a Bachelor of Science in business administration from the University of Wyoming.
About The Motion Picture Association
The Motion Picture Association (MPA) serves as the leading voice and advocate of the motion picture, home video, and television industries. It works in every corner of the globe to advance the creative industry, protect its members' content across all screens, defend the creative and artistic freedoms of storytellers, and support innovative distribution models that bring an expansion of viewing choices to audiences around the world. Its member studios are Netflix, Paramount Pictures, Prime Video & Amazon MGM Studios, Sony Pictures, Universal Studios, The Walt Disney Studios, and Warner Bros. Discovery. Charles Rivkin is Chairman and CEO.
About The Alliance for Creativity and Entertainment
The Alliance for Creativity and Entertainment (ACE) is the world's leading coalition dedicated to protecting the legal creative market and reducing digital piracy. Driven by a comprehensive approach to addressing piracy through criminal referrals, civil litigation, and cease-and-desist operations, ACE has achieved many successful global enforcement actions against illegal streaming services and unauthorized content sources and their operators. Drawing upon the collective expertise and resources of more than 50 media and entertainment companies around the world—including sports channels and associations—and reinforced by the Motion Picture Association's content protection operations, ACE protects the creativity and innovation that drives the global growth of core copyright and entertainment industries. The current governing board members for ACE are Amazon, Apple TV+, Netflix, Paramount Global, Sony Pictures, Universal Studios, The Walt Disney Studios, and Warner Bros. Discovery. Charles Rivkin is Chairman and CEO of the Motion Picture Association and Chairman of ACE.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
MPA Hires Former FBI Agent and Cyber Task Force Leader as VP of Content Protection Enforcement, Americas Region
NEW YORK, Oct. 21, 2024 /PRNewswire/ -- GlodaStory, North America's first full-service social commerce agency in the "social to sales" sector, is excited to announce its official launch event in Times Square, New York City. Titled #GlodaStory Power Your Growth#, the event to be held this Friday, October 25, 2024, from 2:00 to 4:30 PM will introduce GlodaStory's comprehensive full-chain closed-loop service for social commerce—including short video and live streaming channels, data insights to content strategy and sales conversion—designed to unlock the full potential of social for measurable sales and real long-term business growth. From their cutting-edge AI applications, comprehensive, global social commerce resources, and proven success in scaling from zero to explosive growth, GlodaStory is poised to help North American brands achieve significant breakthroughs in social commerce.
Redefining Social Commerce for Real Sales Performance
Social media has transformed from a platform for connection to a powerful driver of commerce. With the rise of short-form video, live-streaming, and influencer-led campaigns, social commerce is projected to grow three times faster than traditional e-commerce, with the global social commerce market expected to reach $1.2 trillion by 2025. Consumers are shifting their buying behaviors, with 49% of social media users purchasing products directly through social platforms. Since social media has evolved from shaping brand narratives and driving engagement into a pivotal force in driving sales, SocialPower connects brands with customers every step of the way from awareness and seeding, through purchase and sharing.
In the era of social to sales, GlodaStory leverages its unique core AI applications and social media big data processing and analysis capabilities to transform data insights and business strategies into tangible, measurable results. GlodaStory's complete service cycle—which includes everything from market analysis and content strategies & creation to influencer marketing and multi-platform sales— helps brands transition from social media PR, social media marketing, and social media engagement to real social commerce sales.
GlodaStory CEO Farris Mou said: "In the next two to three years, we will partner with brands, utilizing our comprehensive service model that spans from data insights to sales, to unlock their full potential in social commerce and convert social power into brand growth and GMV growth."
Event Highlights
Attendees at the #GlodaStory Power Your Growth# will gain valuable insights from top industry experts and explore how GlodaStory's unique approach can help brands redefine their social commerce strategy:
Keynote Presentation: Unlock Your Social Commerce Growth with GlodaStory
Farris Mou, CEO of GlodaStory, will present an in-depth look at how brands can empower themselves with a solution that completes the sales conversion cycle through a "data insights to content strategy development to AI-driven efficient execution" process.
Expert Panel Discussion: How to Leverage Al to Grow Brands in New Era
A panel of industry leaders will discuss how AI is reshaping the social commerce landscape and how brands can stay ahead by adopting smarter, data-driven approaches.
Case Study Presentation: Anti-Aging Market Opportunities on TikTok
Yiwen Liu from Twinlab will explore a case study on the booming anti-aging market, sharing insights and revealing market opportunities from the TikTok platform, using GlodaStory's AI-powered data insights platform, Gloda Insights.
Join Us to Immediately Boost Your Brand's Social Commerce Sales Growth
GlodaStory warmly invites brands and decision-makers to join us for this exclusive launch event, where you will discover how "AI + social data" can help you transition from social engagement to real sales, unlocking your brand's full potential in the social commerce space.
Event Details
When: Friday October 25, 2024, 2:00 PM – 4:30 PM
Where: Workville, 1412 Broadway, 21st Floor, New York, NY 10018
Agenda
13:30-14:00
Registration
14:00-14:05
Opening Remarks
14:05-14:30
Unlock Your Social Commerce Growth with GlodaStory
14:30-14:50
Unveiling Opportunities: Insights into the TikTok Anti-Aging Market
14:50-15:20
Social to Sales: The Leading Social Commerce Practices in China
15:20-15:50
Panel: How to Leverage Al to Grow Brands in New Era
15:50-16:00
White Paper: Win Social Commerce via Short Video & Live Streaming
16:00-16:30
Networking Tea Break
About GlodaStory
GlodaStory is North America's first full-service social commerce agency, specializing in elevating brand's social commerce sales growth with AI-driven social data insight competence, omnichannel vast resources, proven methodologies, efficient execution, and a complete service cycle from data insights to strategy development and execution. Their mission is to empower brand competition by helping brands achieve sustainable growth through social commerce that actually increase their bottom line.
For more information or to RSVP, please visit the event page or contact marketing@glodastory.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
GlodaStory Hosts Exclusive Event to Showcase Data-Driven Omnichannel Social Commerce Solution
GlodaStory Hosts Exclusive Event to Showcase Data-Driven Omnichannel Social Commerce Solution
