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Step into the Magic: MINISO Canada's New IP Collection Store Opens at Eaton Centre

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Step into the Magic: MINISO Canada's New IP Collection Store Opens at Eaton Centre
Business

Business

Step into the Magic: MINISO Canada's New IP Collection Store Opens at Eaton Centre

2024-10-24 19:00 Last Updated At:19:15

TORONTO, Oct. 24, 2024 /PRNewswire/ -- MINISO, the renowned global lifestyle brand, opened its newest IP Collection Store at Eaton Centre, Toronto, on October 19, featuring the beloved Sanrio characters. Building on the success of the West Vancouver flagship store, this new IP Collection Store further underscores MINISO's commitment to providing well-designed, diverse IP products and delightful shopping experiences across Canada.

As the latest of MINISO's beloved IP Collection stores, the new Toronto store welcomes customers with enchanting Sanrio character-themed elements, including soft pink decorations and a charming storefront adorned with Sanrio character displays, blended into the overall design. The new store spans around 300 square meters in the Eaton Centre, which is one of the city's busiest retail hubs, ensuring exposure to a wide and diverse audience. Inside the store, customers can explore well-organized zones for perfumes, personal care, cosmetics, and electronics, along with themed sections celebrating popular IPs such as Sanrio, Harry Potter, Loopy, and Barbie, bringing the joy of multiple IP worlds together in one store.

Notably, MINISO's Harry Potter collection is making its Canada debut in the Eaton Centre store, bringing the joy and magic of the Harry Potter films to life across a huge range of categories. The collection was enthusiastically received at its launch in Hong Kong and has since brought fan-favorite characters and enchanting designs to Harry Potter and MINISO fans globally. Lovers of all things enchanted will discover everything from collectible blind boxes and adorable plushies, to everyday items like stationery, bags and accessories, helping them to relive childhood nostalgia and make special new memories.

To celebrate the store's opening, MINISO organized a series of events, including music from a live DJ, a ribbon-cutting ceremony, and promotions like special giveaways and exclusive discounts to help attendees immerse themselves in the joyful moment. Additionally, consumers spontaneously came dressed in costumes of their favorite IP characters, adding to the party atmosphere and bringing the experience to life at Eaton Centre.

This new store marks a significant milestone in MINISO's expansion across Canada, building on the momentum of the successful Vancouver launch. With more locations planned in key malls and exciting new IP collaborations on the horizon, MINISO is set to continue bringing innovative and engaging shopping experiences to communities across Canada and beyond.

About MINISO

MINISO Group is a global value retailer offering a variety of trendy lifestyle products featuring IP design. The Company serves consumers primarily through its large network of MINISO stores, and promotes a relaxing, treasure-hunting and engaging shopping experience full of delightful surprises that appeals to all demographics. Aesthetically pleasing design, quality and affordability are at the core of every product in MINISO's wide product portfolio. Since the opening of its first store in China in 2013, the Company has built its flagship brand "MINISO" as a globally recognized retail brand and established a massive store network worldwide.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Step into the Magic: MINISO Canada's New IP Collection Store Opens at Eaton Centre

Step into the Magic: MINISO Canada's New IP Collection Store Opens at Eaton Centre

Step into the Magic: MINISO Canada's New IP Collection Store Opens at Eaton Centre

Step into the Magic: MINISO Canada's New IP Collection Store Opens at Eaton Centre

Step into the Magic: MINISO Canada's New IP Collection Store Opens at Eaton Centre

Step into the Magic: MINISO Canada's New IP Collection Store Opens at Eaton Centre

Step into the Magic: MINISO Canada's New IP Collection Store Opens at Eaton Centre

Step into the Magic: MINISO Canada's New IP Collection Store Opens at Eaton Centre

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Sinopec Sets New Vertical Well Depth Record of 5,300 Meters

2025-05-14 18:03 Last Updated At:18:25

BEIJING, May 14, 2025 /PRNewswire/ -- China Petroleum & Chemical Corporation  (HKG: 0386, "Sinopec") has announced a major shale gas exploration breakthrough of its Project Deep Earth - Sichuan and Chongqing Natural Gas Base, that its Tiebei 1HF well has been tested at a high daily output of 314,500 cubic meters of industrial gas flow. The vertical depth of the well reaches over 5,300 meters with a 1,312-meter-long horizontal section, setting a new record for vertical depth of shale gas wells in China.

The breakthrough will boost the gas reserves and production efficiency in the Puguang area as well as contribute to the development of ultra-deep shale gas in the Sichuan Basin. The Puguang gas and oil field is the first extra-large deep and high-sulfur gas field in China with large-scale development and has been efficiently developed for 20 years.

To achieve the goal of long-term stable shale gas production, Sinopec is constantly looking for new resources and eyed the Puguang Upper Permian, but most of the resources are distributed in the ultra-deep field with a burial depth of over 4,500 meters, which is regarded as a "forbidden zone" because of the rapid changes in the velocity of the strata. Sinopec tackled the bottleneck through extensive research and technological innovations to realize a 100 percent drilling encounter rate of high-quality shale in horizontal section with drilling precision comparable to "threading a needle in the deep underground" to eventually drill the Tiebei 1HF well successfully.

Sinopec's self-developed 175 MPa ultrahigh-pressure (UHP) fracturing equipment dynamically optimizes the parameters on-site with different strategies for each section and opened up a "man-made gas road" in the high-pressure stratum at the depth of 5,300 meters, bringing back all the resources from the deepest and farthest ends of the gas reservoir to maximize the development.

At present, Sinopec Zhongyuan Oilfield is preparing an overall exploration and development plan for the Upper Permian shale gas in Puguang to promote the efficient transformation of resources.

The exploration and development of shale gas are of strategic importance to China's energy landscape, and Sinopec actively takes the responsibility and discovered the Fuling shale gas field in 2012, which kicked off commercial development of shale gas in China, and Sinopec continues to promote high-quality development of China's shale gas industry.

For more information, please visit http://www.sinopec.com/listco/en/.

Photo - https://mma.prnasia.com/media2/2687207/Image.jpg?p=medium600
Logo - https://mma.prnasia.com/media2/960416/SINOPEC_Logo.jpg?p=medium600

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Sinopec Sets New Vertical Well Depth Record of 5,300 Meters

Sinopec Sets New Vertical Well Depth Record of 5,300 Meters

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