China will launch a monthlong campaign to promote consumption in November as part of its efforts to bolster consumer spending, said He Yadong, a spokesman of the Ministry of Commerce on Thursday.
At a press conference held in Beijing, He said that in collaboration with relevant authorities, the ministry will guide cities across China to fully implement the trade-in programs that have been already introduced and will launch the consumption promotion month next month in Shanghai, Beijing, Guangzhou, Tianjin and Chongqing.
The event will feature a series of activities promoting shopping, catering, tourism, exhibitions and performances, among others.
The spokesman said that as the "Double Eleven" online shopping festival approaches, the ministry will continue to organize consumption promotion events that balance the supply and demand of the trade-in program, spur the demand for new energy vehicles in counties and towns, and promote Silk Road e-commerce.
"We will also encourage e-commerce platforms to leverage their advantages in effectively connecting supply and demand and linking multiple entities and innovate service scenarios during the 'Double Eleven' online shopping festival, so as to promote better implementation of the trade-in program," said He.
The "Double Eleven" online shopping festival, also known as the Single's Day shopping festival, is a Chinese version of Black Friday when discounts and sales promotions are usually offered for consumers in the month of November.
China to launch monthlong consumption campaign in five big cities
