Brazilian auto vlogger keen to promote Chinese electric cars

Felipe Fera, an automotive influencer from Brazil, is keen to promote Chinese electric cars by producing content to introduce their good features and help potential buyers make choice.

Fera said he loves cars since he was a kid. So as an adult, he worked in various automobile-related jobs, including being a car salesman and a car promoter.

As the 16th BRICS Summit just concluded Thursday in Kazan, Russia, Fera believes that BRICS will bring consumption, investment and a development vision suiting Brazilian culture in the future.

"My expectations are very big. BRICS promotes industrial development. This is one of the roles of BRICS for serving developing nations like Brazil. Brazil is the biggest country in Latin America today, in terms of population and trade. So I believe BRICS will bring consumption, investment and a structural vision for this economic block that really favors our culture," said Fera.

As members of the BRICS, China and Brazil are increasingly exchanging views on the automotive industry. In Fera's work, he found that environmentally friendly and durable Chinese electric vehicles have opened up the market in Brazil, becoming the vehicle of choice for many Brazilians.

"I always like cars. And I also like the machine as a part of the car. And when I saw that it was possible to manufacture all this in a more responsible way, that really excited me. So I was invited by a car assembly plant to test an electric car. And I looked at it and thought, 'Wow!'" he said.

Brazilians have a characteristic that's very different to others, Fera said. They view a car as property, and so they always have more maintenance to do for upkeep, he said, noting that vehicles are constantly depreciating in quality and durability.

"Chinese electric cars on the other hand have been developed for durability. So these quality cars have arrived in Brazil. My weapons, if I can call it that, are the social networks. Brazil has a large number of social media users. It's something Brazilians like. So the idea is to produce content that makes them more comfortable in buying Chinese electric cars," said Fera.

At present, with more Chinese automobile companies choosing to build factories in Brazil, Brazil has advanced as a manufacturing and developing center for Chinese cars.

"Right now we have a factory that is being built by BYD in Bahia. We have a factory being built in Sao Paulo by GWM. They are already involved in research and development. So you already have a very advanced center of Chinese vehicles in Brazil," said Fera.

Fera said that many people now will talk to him and he is very well received in the streets. They say, "Look, I bought an electric car because of you," which makes him even determined to back China's EV project in Brazil.

Brazilian auto vlogger keen to promote Chinese electric cars

Brazilian auto vlogger keen to promote Chinese electric cars

Brazilian auto vlogger keen to promote Chinese electric cars

An excerpt of a China Media Group (CMG) documentary tells how local residents living at the foot of the Jiajin Mountain in southwest China's Sichuan Province cherish the memory and legacy of the Red Army.

From October 1934 to October 1936, the Chinese Workers' and Peasants' Red Army troops left their bases and marched through raging rivers, frigid mountains and arid grassland to break the siege of the Kuomintang forces and continued to fight the Japanese invaders.

The ten-episode documentary scheduled to be aired on the CMG military channel from Oct 17 to 26 is in commemoration of the 90th anniversary of the starting of the Chinese Red Army's Long March.

This excerpt of the eighth episode is about a memorial hall built to honor the history of the Red Army climbing over the Jiajin Mountain, the first snow-covered mountain they traversed in the Long March, and a pine tree standing over a grave of Red Army soldiers.

On their way over the mountain, some Red Army soldiers sacrificed their lives due to harsh weather and poor physical conditions and their bodies were not buried in time. When local residents heard the news, they voluntarily came to search for the bodies of the fallen soldiers and bury them in a grave on a ridge.

To prevent the grave from being found by the enemy, the locals decided to grow a pine tree beside it instead of erecting a monument. Over the time, the pine tree has grown with luxuriant foliage into the shape of an umbrella, sheltering the soldiers laid to rest here. Local people often come here to commemorate the revolutionary martyrs.

Ninety years ago, the Red Army troops set out from Yudu in east China's Jiangxi Province to begin the epic Long March. They passed through 14 provinces and regions across the country over the years.

The CMG documentary follows the route of the Long March, with the crew dedicating three months to revisiting the 14 provinces and regions.

With aerial photography as a key component of the production, this is the first time that a drone has been used to record the entire journey.

Local residents in Sichuan cherish memory of Red Army: documentary