Chinese-made products, from smartphones to cars, are captivating consumers in Kazan, Russia, fueled by growing cultural exchanges and a nearly two-century-old tradition of Chinese studies at Kazan Federal University.
Kazan Federal University, boasting a rich history of Chinese studies dating back nearly 200 years, established a Confucius Institute in 2007, attracting students like one whose Chinese name goes by Xiaona who is fascinated by Chinese culture.
"We often go to Chinese restaurants and make Chinese friends. We exchange contact information and then have more interactions,”said Xiaona.
This cultural exchange has woven Chinese elements into the fabric of Kazan life, from language and snacks to restaurants.
A recently opened Chinese-owned bubble tea shop on bustling Bauman Street is a popular new destination, attracting locals eager to try signature drinks.
Beyond culinary delights, Chinese-made products are gaining significant traction. Last year, Chinese smartphone brands accounted for almost 80 percent of Russia's imported smartphone supply. In the second quarter of this year, Chinese brands like Xiaomi swept the top ten spots in Russia's mobile phone sales rankings.
A salesman for Xiaomi explains the brand's appeal.
"We choose Xiaomi because the company excels comprehensively, particularly in their diverse product lines like tablets and smartphones, all of which are of high quality," said the salesman.
Chinese automobiles are also becoming a common sight in Kazan, winning over consumers with their quality and driving experience.
"Chinese cars boast high quality. For consumers, the quality and reliability of a car are very important factors," said Dmitry Gorodkovich, a salesman of China's automaker Chery.
Chinese products woo consumers from Russia's Kazan
