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Apple launches the iPhone into the AI era with free software update

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Apple launches the iPhone into the AI era with free software update
News

News

Apple launches the iPhone into the AI era with free software update

2024-10-29 00:23 Last Updated At:00:30

Apple is releasing a free software update that will inject its first dose of artificial intelligence into its iPhone 16 lineup as the trendsetting company tries to catch up with technology's latest craze.

The upgrade to the iOS 18 operating system on Monday arrives more than a month after four iPhone 16 models equipped with the special computer chip needed to power the AI features went on sale at prices ranging from $800 to $1,200. Last year's premium models — the iPhone 15 Pro and iPhone 15 Pro Max — also possess a processor that will enable the AI technology after the software update is installed.

Recent versions of Apple's iPad and Mac computer also can be updated with the software.

Countries outside the U.S. won't be getting the AI software for their iPhones until next year at a date still to be determined. Apple spent the past five weeks testing the AI software among an audience of iPhone owners who signed up to help the company fine tune the technology.

The AI infusion is supposed to transform Apple’s often bumbling virtual assistant Siri into a more conversational, versatile and colorful companion whose presence will be denoted by a glowing light that circles the iPhone’s screen as requests are being handled.

While Apple is promising Siri will be able to perform more tasks and be less prone to becoming confused, it won’t be able to interact with other apps installed on the iPhone until another software update comes out at a still-unspecified date.

Other AI features included in this software update will handle a variety of writing and proofreading tasks, summarize the content of emails and other documents. The AI also will provide a variety of editing tools to alter the appearance of photos and make it easier to find old pictures.

Other AI tricks still to come in future software updates will include the ability to create customized emojis on the fly or conjure other fanciful imagery upon request. Apple also plans to eventually enable its AI suite to get a helping hand from OpenAI’s ChatGPT when users want it.

Most of the AI features Apple introduced Monday are already available on Android-powered smartphones that Samsung and Google released earlier this year.

In an effort to distinguish its approach from the early leaders in AI, the iPhone’s suite of new technology is being marketed as “Apple Intelligence.” Apple is also promising its AI features will do a far better job protecting the privacy of iPhone owners by either running the technology on device or corralled in a fortress-like data center when some requests have to be processed remotely.

Because most iPhones currently in use around the world don’t have the computer chip needed for Apple’s AI, the technology is expected to drive huge demand for the new models during the holiday season and into next year, too. That’s the main reason why Apple’s stock price has soared 18% since the Cupertino, California, previewed its AI strategy at a conference in early June. The run-up has increased Apple’s market value by about $500 billion, catapulting it closer to becoming the first U.S. company to be worth $4 trillion.

Apple will give investors their first glimpse at how the iPhone 16 is faring Thursday when the company posts quarterly financial information for the July-September quarter — a period that includes the first few days the new models were on sale.

Demand for the high-end iPhone 15 models ticked upward as prices for them fell and the excitement surrounding Apple’s entrance into the AI market ramped up, according to an assessment of the smartphone market during the most recent quarter by the research firm International Data Corp.

Apple’s iPhone shipments rose 3.5 percent from the same time last year to 56 million worldwide during the July-September period, second only to Samsung, according to IDC. The question now is whether Apple’s gradual release of more AI will cause owners of older iPhones to splurge on the new models during the holidays, “future-proofing their purchases for the long term,” said IDC analyst Nabila Popal.

Also on Monday, Apple said that with the software update some AirPods wireless headphones can be used as hearing aids.

An estimated 30 million people — 1 in 8 Americans over the age of 12 — have hearing loss in both ears. Millions would benefit from hearing aids but most have never tried them, according to the National Institute on Deafness and Other Communication Disorders.

The Apple iPhone 16 is displayed at the Apple Fifth Avenue store on Sept. 20, 2024, in New York. (AP Photo/Pamela Smith, File)

The Apple iPhone 16 is displayed at the Apple Fifth Avenue store on Sept. 20, 2024, in New York. (AP Photo/Pamela Smith, File)

Manchester United finally ran out of patience and fired manager Erik ten Hag on Monday after a troubled start to the season which has left the 20-time English champions languishing in the Premier League amid a period of major upheaval at the club.

The Dutch coach won two domestic cups in his 2 1/2 years in charge but has paid the price for leading United to its worst start to a season, with the team having lost four of its opening nine league games and in 14th place.

Heavy home losses to fierce rival Liverpool and Tottenham left Ten Hag under severe pressure and seemingly changed the mood among United fans who have been prepared to give him more time. A 2-1 loss at West Ham on Sunday proved to be his last game in charge.

United has won just one of its last eight games in all competitions.

“Erik ten Hag has left his role as Manchester United men’s first-team manager,” United said, adding that Ruud van Nistelrooy, one of Ten Hag’s assistants and a former striker at the club, would be taking over as interim head coach while a permanent head coach is recruited.

Among those linked with taking over at United are former England coach Gareth Southgate, former Chelsea manager Graham Potter and former Barcelona coach Xavi Hernandez.

“We are grateful to Erik for everything he has done during his time with us," United said, "and wish him well for the future.”

Ten Hag joined from Dutch giant Ajax and was tasked with the responsibility of bringing the good times back to a club that has been in decline since former manager Alex Ferguson retired in 2013.

Despite winning the League Cup in 2023 and the FA Cup this year, United was showing no sign of improving on its worst league campaign in 34 years, having finished in eighth place last season.

Already 12 points behind first-place Manchester City in the Premier League, United — which never had a distinguishable style of play under Ten Hag and often conceded late goals — appears to have little hope of challenging for the title and is in danger of missing out on qualification for the lucrative Champions League once again.

Ten Hag only held onto his job following an unexpected victory over fierce rival Man City in the FA Cup final in May and an extensive end-of-year review by United. He was then handed a one-year extension to his contract to 2026.

However, the club’s new soccer leadership — fronted by new minority owner Jim Ratcliffe — was unimpressed with the pace of change and the recent results under Ten Hag, who has overseen the spending of about 615 million pounds ($800 million) on new players since his arrival. In the Premier League, only Chelsea has spent more in that time.

Ratcliffe, the British billionaire, has taken over control of United’s soccer operations, with a new CEO, sporting director and technical director all installed in recent months. They now have to appoint a sixth permanent manager since Ferguson’s departure, following David Moyes, Louis van Gaal, Jose Mourinho, Ole Gunnar Solskjaer and Ten Hag.

"I don't think anybody will be truly shocked after what happened yesterday," former United defender Gary Neville said of the latest loss to West Ham.

“The fact they are in 14th is just unacceptable. You can't be 14th after nine games with the level of spending that has occurred, without being under significant pressure.”

Bruno Fernandes, United's current captain, posted on Instagram his best wishes to Ten Hag.

“Thanks for everything boss!” Fernandes wrote, alongside pictures of him and Ten Hag holding the FA Cup trophy. “I appreciate the trust and the moments we share together, I wish you all the best in the future.

Fernandes added: “Even knowing the last period hasn’t been great from all of us I hope you fans can keep with you the good things the manager has done for our club!”

United winger Alejandro Garnacho also took to Instagram, saying: “It hasn’t gone as well as we wanted, but I will remember the good times we had together and I wish you all the best in the future. Thank you very much Erik.”

The team’s next game is at home to Leicester in the English League Cup on Wednesday.

FILE - Manchester United manager Erik ten Hag gestures during the English Premier League soccer match between West Ham United and Manchester United at the London Stadium in London, Sunday, Oct. 27, 2024. (John Walton/PA via AP, File)

FILE - Manchester United manager Erik ten Hag gestures during the English Premier League soccer match between West Ham United and Manchester United at the London Stadium in London, Sunday, Oct. 27, 2024. (John Walton/PA via AP, File)

FILE - Manchester United's head coach Erik ten Hag celebrates with Manchester United's goalkeeper Andre Onana after winning the English FA Cup final soccer match between Manchester City and Manchester United at Wembley Stadium in London, Saturday, May 25, 2024. (AP Photo/Ian Walton, File)

FILE - Manchester United's head coach Erik ten Hag celebrates with Manchester United's goalkeeper Andre Onana after winning the English FA Cup final soccer match between Manchester City and Manchester United at Wembley Stadium in London, Saturday, May 25, 2024. (AP Photo/Ian Walton, File)

FILE - Manchester United's head coach Erik ten Hag watches the play during an English Premier League soccer match between Manchester City and Manchester United at the Etihad Stadium in Manchester, England, Sunday, March 3, 2024. (AP Photo/Dave Thompson, File)

FILE - Manchester United's head coach Erik ten Hag watches the play during an English Premier League soccer match between Manchester City and Manchester United at the Etihad Stadium in Manchester, England, Sunday, March 3, 2024. (AP Photo/Dave Thompson, File)

FILE - Manchester United's head coach Erik ten Hag, left, celebrates after Manchester United's Rasmus Hojlund scoring his side's second goal during the English Premier League soccer match between Manchester United and Brentford at Old Trafford stadium in Manchester, England, Saturday, Oct. 19, 2024. (AP Photo/Dave Thompson, File)

FILE - Manchester United's head coach Erik ten Hag, left, celebrates after Manchester United's Rasmus Hojlund scoring his side's second goal during the English Premier League soccer match between Manchester United and Brentford at Old Trafford stadium in Manchester, England, Saturday, Oct. 19, 2024. (AP Photo/Dave Thompson, File)

FILE - Manchester United's head coach Erik ten Hag shouts out from the touchline during the English Premier League soccer match between Manchester United and Fulham at Old Trafford, Friday, Aug. 16, 2024, in Manchester, England. (AP Photo/Dave Thompson, File)

FILE - Manchester United's head coach Erik ten Hag shouts out from the touchline during the English Premier League soccer match between Manchester United and Fulham at Old Trafford, Friday, Aug. 16, 2024, in Manchester, England. (AP Photo/Dave Thompson, File)

FILE - Manchester United's Lisandro Martinez lifts Manchester United's head coach Erik ten Hag while celebrating victory in the English FA Cup final soccer match between Manchester City and Manchester United at Wembley Stadium in London, Saturday, May 25, 2024. (AP Photo/Ian Walton, File)

FILE - Manchester United's Lisandro Martinez lifts Manchester United's head coach Erik ten Hag while celebrating victory in the English FA Cup final soccer match between Manchester City and Manchester United at Wembley Stadium in London, Saturday, May 25, 2024. (AP Photo/Ian Walton, File)

FILE - Manchester United's head coach Erik ten Hag sits on the bench during a Europa League opening phase soccer match between FC Porto and Manchester United at the Dragao stadium in Porto, Portugal, Thursday, Oct. 3, 2024. (AP Photo/Luis Vieira, File)

FILE - Manchester United's head coach Erik ten Hag sits on the bench during a Europa League opening phase soccer match between FC Porto and Manchester United at the Dragao stadium in Porto, Portugal, Thursday, Oct. 3, 2024. (AP Photo/Luis Vieira, File)

FILE - Manchester United's head coach Erik ten Hag and Manchester United's Bruno Fernandes pose with the trophy after winning the English FA Cup final soccer match between Manchester City and Manchester United at Wembley Stadium in London, Saturday, May 25, 2024. (AP Photo/Ian Walton, File)

FILE - Manchester United's head coach Erik ten Hag and Manchester United's Bruno Fernandes pose with the trophy after winning the English FA Cup final soccer match between Manchester City and Manchester United at Wembley Stadium in London, Saturday, May 25, 2024. (AP Photo/Ian Walton, File)

Manchester United manager Erik ten Hag reacts on the touchline during the English Premier League soccer match between West Ham United and Manchester United at the London Stadium in London, Sunday, Oct. 27, 2024. (John Walton/PA via AP)

Manchester United manager Erik ten Hag reacts on the touchline during the English Premier League soccer match between West Ham United and Manchester United at the London Stadium in London, Sunday, Oct. 27, 2024. (John Walton/PA via AP)

Manchester United manager Erik ten Hag on the touchline during the English Premier League soccer match between West Ham United and Manchester United at the London Stadium in London, Sunday, Oct. 27, 2024. (John Walton/PA via AP)

Manchester United manager Erik ten Hag on the touchline during the English Premier League soccer match between West Ham United and Manchester United at the London Stadium in London, Sunday, Oct. 27, 2024. (John Walton/PA via AP)

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