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Meta's third-quarter profit surges 35% reflecting strong ad revenue and its AI push

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Meta's third-quarter profit surges 35% reflecting strong ad revenue and its AI push
News

News

Meta's third-quarter profit surges 35% reflecting strong ad revenue and its AI push

2024-10-31 07:09 Last Updated At:07:10

Meta Platforms Inc. posted stronger-than-expected third-quarter results on Wednesday fueled by its advertising revenue growth and its push to incorporate artificial intelligence.

But the Instagram and Facebook parent company warned that it expects a “significant acceleration” in infrastructure spending next year as it continues to pour money into developing AI.

Nearly all of Meta's revenue comes from advertising on its platforms, so a slight shortfall in user numbers also put a dent in an otherwise strong quarter. Meta said it's “family daily active people” — that is the number of users who signed into at least one of its apps (Facebook, Messenger, Instagram, WhatApp and Threads) in a day — was 3.29 billion on average for September. Analysts had expected 3.31 billion.

“The miss in its user metric, daily active people, is concerning, as Meta will need to squeeze more revenue out of its existing users as growth slows," said Emarketer analyst Jasmine Enberg. She added, though, that the company is in a good position to do so “as its AI-powered tools are boosting engagement by helping show users more of what they like and making its ads, particularly on Reels, more effective.”

For the three months ended on Sept. 30, the Menlo Park, California-based company earned $15.69 billion, or $6.03 per share, up 35% from $11.58 billion, or $4.39 per share, in the same period a year earlier.

Revenue rose 19% to $40.59 billion from $34.15 billion.

Analysts, on average, were expecting earnings of $5.22 per share on revenue of $40.21 billion, according to FactSet Research.

“We had a good quarter driven by AI progress across our apps and business,” CEO Mark Zuckerberg said in a statement. “We also have strong momentum with Meta AI, Llama adoption, and AI-powered glasses.”

For the current quarter, Meta is forecasting revenue of $45 billion to $48 billion. Analysts are expecting $46.18 billion.

“Meta’s solid quarter adds further evidence to the view that digital advertisers are choosing to spend their budget on the so-called market leaders, such as Facebook and Instagram, at the expense of the smaller social media networks, like Snap," said Investing.com analyst Jesse Cohen.

Cohen added that while AI is “clearly driving growth” at Meta, "investors appear to be disappointed over the company’s forward guidance and rising costs needed to develop AI features.”

Meta said it expects 2024 operating losses at its Reality Labs segment — which includes its virtual- and augmented-reality glasses — will “increase meaningfully” due to product development costs and other investments. Last Month, Meta teased a prototype for Orion, the holographic augmented reality glasses it's been working on for a decade. But Orion doesn't have a release date yet, in large part because it is currently so expensive to make. Zuckerberg called it a “glimpse of the future.”

Meta's shares slipped about 3% in after-market trading following the earnings report.

FILE - Mark Zuckerberg wears a pair of Orion AR glasses during the Meta Connect conference on Sept. 25, 2024, in Menlo Park, Calif. (AP Photo/Godofredo A. Vásquez, File)

FILE - Mark Zuckerberg wears a pair of Orion AR glasses during the Meta Connect conference on Sept. 25, 2024, in Menlo Park, Calif. (AP Photo/Godofredo A. Vásquez, File)

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The top photos of the day by AP's photojournalists

2025-05-15 11:08 Last Updated At:11:10

May 14, 2025

From front-page news to powerful moments you may have missed, this gallery showcases today’s top photos chosen by Associated Press photo editors.

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Father Paisios is followed by cats walks at the Simonopetra, or Simonos Petra Monastery, home of the all-male autonomous community of Agion Oros, or Holy Mountain, on the peninsula of Mount Athos in northern Greece, Monday, April 14, 2025. (AP Photo/Thanassis Stavrakis)

Father Paisios is followed by cats walks at the Simonopetra, or Simonos Petra Monastery, home of the all-male autonomous community of Agion Oros, or Holy Mountain, on the peninsula of Mount Athos in northern Greece, Monday, April 14, 2025. (AP Photo/Thanassis Stavrakis)

Attorney Mark Geragos, left, hugs Anamaria Baralt, cousin of Erik and Lyle Menendez, after the brothers' resentencing hearing Tuesday, May 13, 2025, in Los Angeles. (AP Photo/Damian Dovarganes)

Attorney Mark Geragos, left, hugs Anamaria Baralt, cousin of Erik and Lyle Menendez, after the brothers' resentencing hearing Tuesday, May 13, 2025, in Los Angeles. (AP Photo/Damian Dovarganes)

Anti-government demonstrators block a highway to protest a law, which overhauls the social security agency, and the recently signed Panama-U.S. memorandum concerning the Panama Canal, in Santiago, Panama, Tuesday, May 13, 2025. (AP Photo/Matias Delacroix)

Anti-government demonstrators block a highway to protest a law, which overhauls the social security agency, and the recently signed Panama-U.S. memorandum concerning the Panama Canal, in Santiago, Panama, Tuesday, May 13, 2025. (AP Photo/Matias Delacroix)

A bronze statue and a banner of former Cincinnati Reds player Pete Rose are seen outside the Great American Ball Park, Tuesday, May 13, 2025, in Cincinnati. (AP Photo/Carolyn Kaster)

A bronze statue and a banner of former Cincinnati Reds player Pete Rose are seen outside the Great American Ball Park, Tuesday, May 13, 2025, in Cincinnati. (AP Photo/Carolyn Kaster)

Klavdia from Greece performs the song "Asteromata" during the dress rehearsal for the second semi-final of the 69th Eurovision Song Contest, in Basel, Switzerland, Wednesday, May 14, 2025. (AP Photo/Martin Meissner)

Klavdia from Greece performs the song "Asteromata" during the dress rehearsal for the second semi-final of the 69th Eurovision Song Contest, in Basel, Switzerland, Wednesday, May 14, 2025. (AP Photo/Martin Meissner)

Tom Cruise poses for photographers during the photo call for the film 'Mission: Impossible – The Final Reckoning' at the 78th international film festival, Cannes, southern France, Wednesday, May 14, 2025. (Photo by Scott A Garfitt/Invision/AP)

Tom Cruise poses for photographers during the photo call for the film 'Mission: Impossible – The Final Reckoning' at the 78th international film festival, Cannes, southern France, Wednesday, May 14, 2025. (Photo by Scott A Garfitt/Invision/AP)

Andie MacDowell poses for photographers upon arrival at the premiere of the film 'Mission: Impossible - The Final Reckoning' at the 78th international film festival, Cannes, southern France, Wednesday, May 14, 2025. (Photo by Lewis Joly/Invision/AP)

Andie MacDowell poses for photographers upon arrival at the premiere of the film 'Mission: Impossible - The Final Reckoning' at the 78th international film festival, Cannes, southern France, Wednesday, May 14, 2025. (Photo by Lewis Joly/Invision/AP)

Italy's Jannik Sinner, left, shares a light moment with Pope Leo XIV on the occasion of their meeting at the Vatican, Wednesday, May 14, 2025. (Vatican Media via AP)

Italy's Jannik Sinner, left, shares a light moment with Pope Leo XIV on the occasion of their meeting at the Vatican, Wednesday, May 14, 2025. (Vatican Media via AP)

Palestinians mourn their relatives killed in an Israeli airstrikes in Jabalia, northern Gaza Strip, on Wednesday, May 14, 2025. According to local hospitals, 48 people were killed in the strikes, including 22 children. (AP Photo/Jehad Alshrafi)

Palestinians mourn their relatives killed in an Israeli airstrikes in Jabalia, northern Gaza Strip, on Wednesday, May 14, 2025. According to local hospitals, 48 people were killed in the strikes, including 22 children. (AP Photo/Jehad Alshrafi)

President Donald Trump holds up a pen given by Qatar's Emir Sheikh Tamim bin Hamad Al Thani as they exchange documents during a signing ceremony at the Amiri Diwan in Doha, Qatar, Wednesday, May 14, 2025. (AP Photo/Alex Brandon)

President Donald Trump holds up a pen given by Qatar's Emir Sheikh Tamim bin Hamad Al Thani as they exchange documents during a signing ceremony at the Amiri Diwan in Doha, Qatar, Wednesday, May 14, 2025. (AP Photo/Alex Brandon)

Qatar Emiri Air Force F-15s provide an honorary escort for Air Force One, carrying President Donald Trump, as it arrives in Doha, Qatar, Wednesday, May 14, 2025. (AP Photo/Alex Brandon)

Qatar Emiri Air Force F-15s provide an honorary escort for Air Force One, carrying President Donald Trump, as it arrives in Doha, Qatar, Wednesday, May 14, 2025. (AP Photo/Alex Brandon)

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