The South African government is funding 35 companies to participate in the forthcoming China International Import Expo (CIIE) this year, with the firms ambitious to present products and services to potential buyers in China and from other parts of the world.
The 35 companies will represent a range of sectors including agro-processing and agriculture, textiles, clothing, oil and gas.
Nutaria, a macadamia nuts manufacturer, is one of the companies coming to the 7th CIIE with the government fund.
The company specializes in the export, import and distribution of macadamia nuts.
"We process macadamia nut and shell, macadamia kernels, peanuts, soybean as well as other beans. Our product is South African (made). We predominantly focus on the production of macadamia in South Africa and we offer high value products. And our production time is quite good. So the quality of the products that we offer to the market is of the top standards and top quality," said Thendo Tshivhengwa, Nutaria's Chief Executive Officer (CEO).
Tshivhengwa said his company is growing and able to create jobs in a country that has a high unemployment rate.
"We have about 25 part-time people. So we keep on growing. Throughout our supply and network, there's over 300 people that are employed. So this shows that the South African government is taking seriously the need of enhancing the economic growth and ensuring that the people are employed. Young people are working here, (and) I can tell you now, the average age of people that we employ is under 30. So we are getting there," he said.
The country's trade, industry and competition ministry said the CIIE 2024 is one of the leading import-themed fairs in China, and a key platform to profile offerings to South Africa's largest trading partner.
By funding the companies, the trade authorities intend to ensure a larger footprint of South African products in China.
"e're able to bring them together under the umbrella of a national pavilion and then showcase a variety of South African products that can be consumed by the Chinese market. So we do this under what is called a national pavilion where we would have the South African branding that showcases that all of these different products are then under the South Africa banner. So we are then able to amplify or scale," said Zanele Mkhize, chief director of export promotion and marketing at the South African Department of Trade, Industry and Competition (DTIC).
The China International Import Expo 2024 will take place in Shanghai from Nov 5 to Nov 10.