The ongoing 136th China Import and Export Fair, also known as the Canton Fair, is spurring the growth of cross-border e-commerce companies in China.
This year, the Canton Fair has introduced a dedicated exhibition area for cross-border e-commerce, bringing together seven leading cross-border e-commerce platforms and 34 service providers that support this sector.
A foreign trade company from Wuyi County in east China's Zhejiang Province, which specializes in outdoor leisure products, has been a regular participant of the Canton Fair for the past 20 years. "Customers we have gained from the Canton Fair make up at least 50 percent of our total customer base. This is a substantial figure, which is why we have never missed one single session," said Ni Xuemin, an exhibitor with the company. The company began to focus on the cross-border e-commerce sector four years ago, shifting from merely exporting products to establishing a global brand presence. Since then, the company has joined over 10 cross-border e-commerce platforms. "We launched the 'Brand going global' project in 2021. By 2022, our sales had reached 40 million yuan (about 5.62 million U.S. dollars). Sales increased to 75 million yuan (about 10.53 million U.S. dollars) as of August this year," said Ni.
Wuyi is recognized as a manufacturing hub for tourism and leisure products in China, whose output and export volume of outdoor products account for over 40 percent of the country's total. "At present, we have formed a development pattern that includes our headquarters in Wuyi, brand operations in Shanghai and research, development and sales overseas. By leveraging new foreign trade models such as cross-border e-commerce and live streaming, we have achieved rapid sales growth," said Zhao Mei, head of the cross-border business of a foreign trade enterprise in Zhejiang. China's cross-border e-commerce imports and exports amounted to 1.88 trillion yuan (about 264 billion U.S. dollars) in the first three quarters of this year, a year-on-year increase of 11.5 percent and 6.2 percentage points higher than the overall growth rate of the country's foreign trade in the same period, according to the latest data released by the General Administration of Customs. The 136th Canton Fair opened on Oct 15 and will run through Nov 4 in three phases, with the first phase ending on Oct 19, the second running from Oct 23 to 27, and the third phase starting on Oct 31. Over 190,000 overseas buyers from 212 countries and regions participated in the first two phases of the ongoing Canton Fair, up 3.4 percent from the same phases of its previous edition. Launched in 1957, the biannual Canton Fair takes place every spring and autumn in south China's Guangzhou City.