MINISO Unveils Brand Upgrade Achievements, Aiming to Build the World's Leading IP Design Retail Group

GUANGZHOU, China, Nov. 4, 2024 /PRNewswire/ -- On October 29, MINISO held its Global Brand Strategic Upgrade Results Launch Conference 2024 in Shanghai. In 2023, the company announced its goal to become the World's leading IP design retail group. To achieve this ambition, MINISO has made significant strides in product innovation, store expansion, and brand building, cementing its leading position in the global retail market.

Interest-Driven Strategy Brings IP Empowerment 

MINISO's founder Mr. Jack Ye has previously pointed out that changes in the global retail industry mean great opportunity for MINISO to become globally competitive and influential.

As early as 2020, Mr. Jack Ye envisioned "interest-driven consumption" as a key to the brand's growth, predicting that fulfilling consumers' emotional needs and desire for self-expression will become the driving force of future consumption. MINISO has successfully led this trend globally as the pioneer of the 'Global IP Collection Store' innovative business model, by incorporating popular intellectual properties (IPs) into its products, store designs, and marketing. This approach strengthens the brand's emotional connection with users, addressing the rising demand for interest-driven consumption and enhancing its overall value proposition. Mr. Jack Ye further emphasized the idea of combining essential items with IP-themed non-essentials, a concept he refers to as 'essential + optional consumption'. MINISO aims to create a distinctive retail giant that focuses on quality retail while meeting the genuine needs of consumers.

To date, under this strategic layout, MINISO has partnered with over 150 globally renowned IPs, including Harry Potter, Disney, Sanrio, Chiikawa, Barbie, Snoopy, and Zanmang Loopy, to create collections that have enjoyed significant popularity and generated impressive numbers. Global IP product sales exceeded 10 billion RMB, with more than 10,000 new IP products launched each year and cumulative sales of more than 800 million IP products. At the conference, MINISO officially announced that the MINISO and Warner Bros. Discovery Global Consumer Products to launch the Harry Potter inspired collection. The co-branded products will be launched globally across all MINISO sales channels from October 31. The collaboration had already launched successfully in Hong Kong, Irvine, and Jakarta, greeted with strong enthusiasm from fans and setting new sales records.                                                                                 

Innovation drives MINISO's growth. By focusing on pleasing design, fun, and quality products, MINISO continues to push the boundaries of IP design innovation, centering its creative efforts in China while also leveraging design centers in Korea, Japan, and the USA to bring fresh ideas and products to a global audience. In the future, MINISO aims to support 100 Chinese IPs to go global and reach a worldwide consumer base.

Beyond IP collaborations, MINISO's product innovation is reflected in its exploration of new categories. The brand has ramped up investments in research and development, expanding into areas such as pets and ACG besides plush toys, blind boxes, fragrances, and travel accessories. To swiftly turn innovative designs into quality products for the global market, MINISO is also continually enhancing its global supply chain and building strong partnerships with leading suppliers.

Innovative Store Formats Flourish Worldwide

The rise in IP product influence strongly relates to an innovative channel development. Through continuous innovation and optimization strategies, MINISO has expanded its footprint to over 111 countries and regions, operating 2,753 stores outside of mainland China. Furthermore, MINISO has implemented a seven-tier store format to meet diverse customer needs, including IP-themed experiences and product-focused scenarios.

At the conference, MINISO officially introduced a new store format – MINISO IP LAND. Two days prior to the conference, on October 27th, MINISO opened the world's first scenario-based IP collection store, MINISO LAND, on East Nanjing Road in Shanghai, which achieved record-breaking sales in its first month of soft opening. Jeff Kou, Vice President and Chief Growth Officer of MINISO, said, "As the highest-level store format of MINISO, the MINISO LAND Global Flagship Store not only embodies the brand's vision, but also marks the milestone of MINISO's global channel upgrade."

Additionally, MINISO has introduced another store format, MINISO FRIENDS, targeting Gen-Z customers. These themed stores, ranging from 600 to 800 square meters in size, focus on plush toys, blind boxes, pets, and ACG, fostering a culture of community and belonging for younger audiences.

Growing with Users for a Better Future

By leveraging IP innovations and channel upgrades, MINISO has strengthened its brand and built a deep emotional connection with over a billion users worldwide, transforming customers into users.

According to Robin Liu, Senior Vice President and CMO of MINISO, the brand's mention rate and preference have grown significantly over the past two years compared to other brands in the category. As MINISO deepens its focus on user engagement, it has successfully unlocked greater user value, leading to increased brand value. This is evident in the steady rise of both average unit price and customer spend. The membership number also explains. As of now, MINISO has more than 100 million registered members in major markets around the world. The number of overseas members has increased by 63% since 2024.

Moreover, MINISO has proactively undertaken social responsibilities to bring a positive social impact. In the past two years, the brand has invested in two 10 million RMB funds to support women through the Marriage and Maternity Incentive Scheme program and promote animal welfare through MINISO Pet Protection Foundation.

Setting Sights on Global Dominance

In the future, MINISO will continue to deepen its overseas expansion, creating more representative stores with innovative interactive devices and immersive experience to cater to younger customers. With an open and inclusive approach, MINISO is embracing the global market. The brand looks forward to partnering with global partners and consumers to spread the "Joy Philosophy" worldwide, allowing everyone to experience the allure of the MINISO brand.

About MINISO

MINISO Group is a global value retailer offering a variety of trendy lifestyle products featuring IP design. The Company serves consumers primarily through its large network of MINISO stores, and promotes a relaxing, treasure-hunting and engaging shopping experience full of delightful surprises that appeals to all demographics. Aesthetically pleasing design, quality and affordability are at the core of every product in MINISO's wide product portfolio, and the Company continually and frequently rolls out products with these qualities. Since the opening of its first store in China in 2013, the Company has built its flagship brand "MINISO" as a globally recognized retail brand and established a massive store network worldwide.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

MINISO Unveils Brand Upgrade Achievements, Aiming to Build the World's Leading IP Design Retail Group

MINISO Unveils Brand Upgrade Achievements, Aiming to Build the World's Leading IP Design Retail Group

MINISO Unveils Brand Upgrade Achievements, Aiming to Build the World's Leading IP Design Retail Group

MINISO Unveils Brand Upgrade Achievements, Aiming to Build the World's Leading IP Design Retail Group

MINISO Unveils Brand Upgrade Achievements, Aiming to Build the World's Leading IP Design Retail Group

MINISO Unveils Brand Upgrade Achievements, Aiming to Build the World's Leading IP Design Retail Group

MINISO Unveils Brand Upgrade Achievements, Aiming to Build the World's Leading IP Design Retail Group

ABU DHABI, UAE, Nov. 4, 2024 /PRNewswire/ -- ADIPEC 2024 opened today, marking 40 years of energy stewardship by uniting world leaders under the theme of "Connecting Minds. Transforming Energy." 

His Excellency Dr Sultan Ahmed Al Jaber, UAE Minister of Industry and Advanced Technology and ADNOC Managing Director and Group CEO, delivered the opening address and rallied the energy industry to lead the world to the next phase of sustainable socioeconomic growth. He called on the industry to capitalise on the opportunities of the global megatrends and said that harnessing the megatrends require unprecedented cross sectoral integration to accelerate sustainable growth.

"We stand at the dawn of a new era of hope and possibility, defined by three megatrends: first, the rise of the global south and emerging markets. Second, the transformation of energy systems, and third, the exponential growth of Artificial Intelligence. These three megatrends present mega opportunities that demand mega solutions. By 2050, 1.7 billion people will join our planet, mostly in the Global South. As a result, energy markets must shift and grow and energy systems must be transformed."

Being held in Abu Dhabi from 4-7 November, ADIPEC 2024 is expected to gather over 184,000 attendees. More than 40 ministers and 200 global C-suite executives will be among the 1,800-plus speakers who will contribute to the 370-plus conference sessions.

These varied global perspectives will address key energy transition priorities, emphasising the need to embrace transformational solutions such as artificial intelligence to empower lives around the world and drive global sustainability and prosperity.

The event's commitment to innovation and cross-border collaboration was further affirmed during ADIPEC's first Ministerial Panel, titled 'The new global leaders and the energy transition', which addressed the role of policy and cross-border cooperation in shaping the energy transition and expanding access to groundbreaking climate technologies.

The session heard insights from His Excellency Suhail Mohamed Faraj Al Mazrouei, Minister of Energy and Infrastructure, United Arab Emirates; His Excellency Shri Hardeep S Puri, Minister of Petroleum and Natural Gas, India; Honourable Ruth Nankabirwa Ssentamu, Minister of Energy and Mineral Development, Republic of Uganda; and His Excellency Karim Badawi, Minister of Petroleum and Mineral Resources, Arab Republic of Egypt.

His Excellency Suhail Mohamed Faraj Al Mazrouei, Minister of Energy and Infrastructure, United Arab Emirates, said: "Our leaders in the UAE have always thought of the future, and we are committed to investing in more energy resources to ensure adequate supply. We are privileged to have leadership that cares about investment in energy, and our commitment to renewables, nuclear and conventional energy will continue."

ADIPEC also featured insights from private sector leaders, as they explored the difficulties of balancing business priorities and rising energy consumption with the realities of climate change.

During a session titled 'Meeting escalating global energy demand whilst transitioning to a low carbon energy system', attendees heard from the energy industry's top executives, including Murray Auchincloss, CEO, bp; Wael Sawan, CEO, Shell; Tengku Muhammad Taufik, President & Group CEO, PETRONAS; Claudio Descalzi, CEO, Eni; and Musabbeh Al Kaabi, Executive Director, Low Carbon Solutions & International Growth, ADNOC.

Wael Sawan, CEO, Shell, shared his company's approach to the energy transition: "We fundamentally believe that the world needs much more energy, and specifically more diversified forms of energy. As a company, we must be very clear about where we can invest our capital. Decarbonising our existing assets is the first step, and the next step in this process is changing our operations."

The world's leading international energy organisations also made important contributions throughout day one, leveraging their unique experiences with global cooperation and energy diplomacy to outline the collective efforts required to accelerate wide-scale decarbonisation in every corner of the world.

Brian Sullivan, CEO, IPIECA, said "Our industry has the skills, expertise and experience to address the issues surrounding the energy transition, and we must bring together our drive to enhance the environmental and social performance of oil and gas, integrating energy transition with sustainable development."

The new Finance and Investment Conference provided a platform for leaders from government, finance, and energy to discuss the disparity between capital flows and the investment necessary for a fair and equitable transition. This was summarised in a panel on "Bridging the gap: energy and financial cross-sector collaboration to advance new projects", by Reinhard Florey, CFO, OMV:

"There are specific energy solutions for which we need capital. However, there is also an extended value system that we need capital support on. These extended networks, such as infrastructure, need to be built, and we encourage lenders to consider this opportunity. It takes a lot of specialist know-how to make the technology work, but it also takes the right infrastructure."

AI remained a critical focus of ADIPEC 2024, as this year's event featured the all-new AI Zone, where industry experts and business leaders showcased the technology's power to revolutionise energy systems, enhance grid resilience and unlock new investment opportunities.

With AI set to play a critical role in our energy future, ADIPEC will serve a critical platform for accelerating investment and collaboration around this transformative solution, building on 40 years of fostering innovation and sustainable progress in the global energy transition.

About ADIPEC

Under the patronage of H.H. Sheikh Mohamed Bin Zayed Al Nahyan, President of the United Arab Emirates, and hosted by ADNOC in Abu Dhabi, UAE, on 4-7 November 2024, ADIPEC is the world's largest energy conference and exhibition.

Building on 40 years of energy leadership, ADIPEC 2024 will enable innovation and accelerate action, exploring the intersection of energy and AI to drive the transition and deliver global impact.

The ADIPEC Conferences will comprise of 10 conferences and 370+ conference sessions, featuring 1,800+ speakers, including ministers, CEOs, academics, energy experts and youth. These diverse voices – united under this year's theme "Connecting Minds. Transforming Energy." - will be invited to consider how collaborative energy innovation can empower lives and drive global prosperity.

The ADIPEC Exhibition, spanning 16 halls, will feature 2,200+ exhibitors including 54 NOCs, IOCs, NECs and IECs, 30 country pavilions, and four specialised industry areas focused on decarbonisation, digitalisation, maritime and logistics, and AI. The exhibition will provide a platform for the energy world to demonstrate its game-changing solutions and forge the cross-sector partnerships needed to deliver secure, equitable and sustainable energy for all.

For more information, visit www.adipec.com  

For media content, visit: https://mega.nz/folder/QcJThQpZ#ZCy9amQdWooIr2sCi6slXQ

To register as media, visit https://www.adipec.com/press-media/media-registration/ 

About ADNOC 

ADNOC is a leading diversified energy and petrochemicals group wholly owned by the Emirate of Abu Dhabi. ADNOC's objective is to maximise the value of the Emirate's vast hydrocarbon reserves through responsible and sustainable exploration and production to support the United Arab Emirates' economic growth and diversification. To find out more, visit: www.adnoc.ae  

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Day 1, ADIPEC 2024: Global ministers and CEOs call for accelerated innovation and collaboration to fast-track energy transformation

Day 1, ADIPEC 2024: Global ministers and CEOs call for accelerated innovation and collaboration to fast-track energy transformation

Day 1, ADIPEC 2024: Global ministers and CEOs call for accelerated innovation and collaboration to fast-track energy transformation