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TUV Rheinland ready to enable more Chinese producers with expanded investment: CEO

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TUV Rheinland ready to enable more Chinese producers with expanded investment: CEO

2024-11-04 20:47 Last Updated At:23:07

After staying active in China for over 35 years, German testing and certification service company TUV Rheinland is now aiming to expand its presence in China, according to Michael Fubi, CEO of the Cologne-headquartered service provider.

Speaking in an interview with China Global Television Network (CGTN) on Friday, Fubi shared the company's plan of investment in south China's tech hub Shenzhen.

"We decided to further invest into Shenzhen because very simply in our old facility, we have been running out of space. We have been growing significantly over the last years, and as we also believe and expect to grow further into the future, we needed more space, we needed more lab space, and we also wanted to add further capabilities to our testing and inspection, and certification activities here in Shenzhen, these have been the main reasons for the investment," he said.

As TUV Rheinlands's stake in China grows, the company must keep a close eye on developments in international trade, such as the tariffs that the EU has recently imposed on Chinese electric vehicles (EVs), which China has said violate World Trade Organization rules.

The European Commission, the EU's executive arm, announced on Tuesday its decision to impose definitive countervailing duties ranging from 7.8 percent to 35.3 percent on EVs imported from China for a five-year period.

However, Fubi insisted that his company remains determined to continue working with Chinese auto companies.

"So we are not a political company. We are a technical company, so you're fully right, we are an enabler. We help manufacturers not just in the automotive sector, but in all other sectors to have the right products available for the world market. Over the years that we are here in China, we have helped more than 300,000 companies to have the products technically ready to be exported. And when it comes to the tariffs, it's really political decisions which are ongoing with between China, Europe, U.S., and so that needs to be decided on a political level," he said.

The CEO believes that Chinese EV makers will continue to enter the EU market despite the tariffs.

"I don't see that this is hindering our business for the time being, because most of the Chinese manufacturers we are talking are continuing to be ready and they continue with their plans to enter the European market. Of course they have a look at what is the value, what is the amount of tariffs that will be imposed and what kind of effect this might have at their profitability. But on the long run, they are convinced that they need to have other markets and the Chinese market to be successful in the automotive manufacturing industry," Fubi said.

TUV Rheinland ready to enable more Chinese producers with expanded investment: CEO

TUV Rheinland ready to enable more Chinese producers with expanded investment: CEO

TUV Rheinland ready to enable more Chinese producers with expanded investment: CEO

TUV Rheinland ready to enable more Chinese producers with expanded investment: CEO

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Rise of fitness events in China to fuel economic growth

2024-11-05 10:26 Last Updated At:10:37

China is experiencing a surge in outdoor and sporting activities which serve as a powerful catalyst for consumption and economic growth.

In Baoding City, north China's Hebei Province, residents are flocking to a local sports center for their fitness fix. Activities such as tug-of-war, balance bike racing, and pickleball are igniting public enthusiasm for sports.

"Pickleball is such a vibrant and enjoyable sport. It allows us not only to experience the joy of sports but also to appreciate the power of teamwork. I hope there will be more events like this in the future so that pickleball can gain wider popularity in Baoding," said Guo Yingqiu, a pickleball enthusiast.

While sports focus on physical activities, they also help boost the local economy. Streets surrounding the sports center were packed with vendors selling products like table tennis rackets and snacks.

Chinese cities have also benefited from hosting sporting events. Over the past month, China hosted several international competitions, including the 2024 China Open tennis tournament in Beijing. Ticket sales exceeded 80 million yuan (over 11.3 million U.S. dollars), reflecting a 60 percent increase from the previous year.

This year's tournament also attracted more sponsorships. The 2024 Wuhan Open saw a rise in viewership and revenue, driven by an influx of out-of-town visitors. Of the 180,000 spectators, more than 44 percent traveled to Wuhan for the tournament, contributing significantly to the local economy, particularly in the food and hospitality sectors.

"Sports events are a powerful tool for fostering new types of consumption and expanding existing markets. Moving forward, we aim to develop the sports event economy by creating an ecosystem that unleashes the sector's potential and cultivates a sustainable consumer market," said Chen Jie, deputy director of the Beijing Municipal Bureau of Sports.

Latest reports indicate that bookings for outdoor sports in the first half of this year surged by nearly 60 percent. With the winter sports season approaching, China anticipates further growth in the sports sector nationwide.

Rise of fitness events in China to fuel economic growth

Rise of fitness events in China to fuel economic growth

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