A variety of promotional activities aimed to stimulate the vitality and unleash new potential of consumption highlight the first China International Premium Consumption Month, which opened on Sunday in the mega city of Shanghai.
Activities including boutique shopping, exquisite cuisines, classic travel routes, and cultural demonstrations and performances are set to stage at five international consumption centers, namely Shanghai, Beijing, Guangzhou, Tianjin and Chongqing.
"We've planned to put up 1,000 consumption promotion activities and organized 100 shopping malls and more than 50 time-honored brands across the city to jointly offer various discounts. We have also mobilized 1,000 dining brands throughout the city to present some activities to experience gourmet and premium meal packages to consumers," said Zhang Jingtian, an official with the Beijing Municipal Commerce Bureau.
Chongqing in southwest China is about to issue nearly 500 million yuan (around 69.8 million U.S. dollars) worth of consumption coupons in various forms, with a series of preferential promotion measures launched to further benefit the local people.
Tianjin in north China is set to turn out more than 50 high-quality dining events and host over 200 distinctive cultural tourism activities.
"We will turn out 28 routes for City Walk explorations in combination with the seasonal features of autumn and winter in Tianjin and the city's unique architectures to satisfy visitors' demand for sightseeing and consumption," said He Xiaoyang, an official with the Tianjin Commerce Bureau.
Various activities highlight premium consumption month
The China-Europe CEO Summit was held in Shanghai on Wednesday on the sidelines of the 7th China International Import Expo (CIIE), with multiple practical cooperation agreements achieved.
Themed "Green Development, Shared Future," the event welcomed nearly 600 entrepreneurs from China and Europe, including representatives from Global Fortune 500 companies.
The China-Europe Business Council (CEBC) released a report on the China-Europe business confidence survey during the event.
A CEBC new membership welcoming ceremony was also held during the summit. With over 10 new China-Europe companies joining, the alliance's membership was expanded from 52 to 100.
The Industrial and Commercial Bank of China (ICBC) signed agreements with multiple China-Europe enterprises on eight cooperation projects, covering areas such as multi-currency loans and cross-border transactions using the Chinese yuan, or renminbi.
For German aerospace company FACC, which describes the Commercial Aircraft Corporation of China (COMAC) as its "most important customer," ICBC is becoming an important supporting partner as this form of cooperation develops.
"So when if this trade relationship changes to renminbi, we need a much deeper cooperation with the ICBC bank close relationship bank accounts, maybe also funding transactions in renminbi. So this is the reason why we decided to go into a much deeper cooperation agreement," said Florian Heindl, CFO of FACC AG.
Ziga Vavpotic, head of the Slovenian-Chinese Business Council, said he is looking forward to seeing the group's members expand business in China.
"This year we are bringing actually three ministers to visit. In April we hosted the deputy prime minister visit with a big delegation. And I'm very happy that this time Minister (Matjaz) Han, who is the minister of economy, tourism and sport, is bringing to China about 50 business people," said Vavpotic.
Since the second CIIE, the China-Europe CEO Summit has been held for six consecutive years. Focusing on maintaining the stability of global industrial and supply chains, promoting the digital transformation of the economy, fostering innovation in green and low-carbon industries, and advocating for green development to share a sustainable future, the summit has provided a platform for communication, exchange, and practical cooperation between Chinese and European businesses.
China-Europe CEO Summit held in Shanghai
