Skip to Content Facebook Feature Image

BearingPoint unveils Persona Engine: the platform brings customer data to life, providing a comprehensive understanding of customer needs, preferences, and behaviors

News

BearingPoint unveils Persona Engine: the platform brings customer data to life, providing a comprehensive understanding of customer needs, preferences, and behaviors
News

News

BearingPoint unveils Persona Engine: the platform brings customer data to life, providing a comprehensive understanding of customer needs, preferences, and behaviors

2024-11-07 15:31 Last Updated At:15:40

AMSTERDAM--(BUSINESS WIRE)--Nov 7, 2024--

BearingPoint introduces Persona Engine, an advanced AI-driven platform in the area of customer intelligence, designed to transform how businesses understand and interact with their customers. By unlocking the full potential of customer data, Persona Engine delivers unprecedented insights into customer behavior and enables highly personalized experiences.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241107789620/en/

With Persona Engine, businesses can effortlessly create detailed customer personas with just a few clicks. Leveraging advanced AI algorithms, the platform brings customer data to life, providing a comprehensive understanding of customer needs, preferences, and behaviors. Through the platform's AI-driven personification capabilities, users can not only visualize these dynamic personas but also engage in interactive chat conversations with their AI counterparts, simulating real-world interactions. This feature allows businesses to gather immediate feedback and insights, make data-driven decisions, further refine their marketing strategies, and enhance customer engagement.

Key benefits of Persona Engine:

Persona Engine integrates internal customer data with external sources to identify hidden patterns and create actionable customer segments. Based on BearingPoint's extensive industry expertise combined with its leadership in AI and data analytics, Persona Engine can deliver reliable, explainable, and effective results.

“The Persona Engine is our latest asset in the commercial domain, enhancing marketing, sales, service performance, and product development for our clients. By leveraging customer data combined with AI, the Persona Engine transforms the customer experience. It exemplifies how we can utilize new technologies in customer-focused domains,” says Jaco van Zijll Langhout, Partner at BearingPoint.

Persona Engine is the latest addition to BearingPoint’s advanced Products portfolio. For a comprehensive overview, please visit the BearingPoint store: BearingPoint Store | BearingPoint

About BearingPoint

BearingPoint is an independent management and technology consultancy with European roots and a global reach. The company operates in three business units: Consulting, Products, and Capital. Consulting covers the advisory business with a clear focus on selected business areas. Products provides IP-driven digital assets and managed services for business-critical processes. Capital delivers M&A and transaction services.

BearingPoint’s clients include many of the world’s leading companies and organizations. The firm has a global consulting network with more than 10,000 people and supports clients in over 70 countries, engaging with them to achieve measurable and sustainable success.

BearingPoint is a certified B Corporation, meeting high standards of social and environmental impact.

For more information, please visit:

Homepage: www.bearingpoint.com
LinkedIn: www.linkedin.com/company/bearingpoint
Twitter: @BearingPoint

BearingPoint introduces Persona Engine, an advanced AI-driven platform in the area of customer intelligence, designed to transform how businesses understand and interact with their customers. (Graphic: Business Wire)

BearingPoint introduces Persona Engine, an advanced AI-driven platform in the area of customer intelligence, designed to transform how businesses understand and interact with their customers. (Graphic: Business Wire)

BERLIN (AP) — After German Chancellor Olaf Scholz dramatically fired Finance Minister Christian Lindner of the pro-business Free Democrats in a late-night move after a marathon of crisis meetings, the three remaining ministers of the Free Democrats also resigned later at night effectively leading to the government coalition's collapse.

Lindner will receive his certificate of dismissal from President Frank-Walter Steinmeier on Thursday afternoon and, to ensure a smooth transition, a successor will likely be named right after. The posts of the research, transport and justice ministers who resigned may also be filled Thursday, German news agency dpa reported.

Scholz announced late Wednesday that he would seek a vote of confidence on Jan. 15 that he said might lead to an early election as soon as March — which otherwise would have been be due next September.

Scholz had accused Lindner of breaching his trust and publicly calling for a fundamentally different economic policy, including what the chancellor said would be tax cuts worth billions for a few top earners while at the same time cutting pensions for all retirees.

“That is not decent,” Scholz said.

Scholz's left-leaning Social Democrats will now effectively lead a minority government with the remaining coalition partner, the environmentalist Greens.

The chancellor announced late Wednesday that he would reach out to the leader of the biggest opposition leader in parliament, Friedrich Merz from the center-right Christian Democrats, to confer on possible ways of strengthening the economy and defense, and passing important legislation through parliament.

The collapse of the coalition came after weeks of disputes among the coalition partners over ways to boost the country’s ailing economy.

Lindner's pro-business Free Democrats had rejected tax increases or changes to Germany’s strict self-imposed limits on running up debt. Scholz’s Social Democrats and the Greens wanted to see major state investment and rejected the Free Democrats’ proposals to cut welfare programs.

However, pushing through new legislation and plugging the billion-euro hole in the 2025 budget won't become easier for Scholz’s Social Democrats and the Greens as their government no longer has a majority in parliament.

The governor of the German state of Bavaria, Markus Söder, a leading figure in Germany’s center-right opposition, said that an early election should be held earlier than March.

"No more time can be lost now,” Söder wrote on X, calling for a new vote and government quickly. “There must be no tactical delays.”

Federal Minister of Finance Christian Lindner, from left, joins Bijan Djir-Sarai, Free Democratic Party Secretary General, and Christian Dürr, Chairman of the Free Democratic Party parliamentary group, for a press statement after his dismissal by the Federal Chancellor Olaf Scholz, in Berlin, Wednesday, Nov. 6, 2024. (Christoph Soeder/dpa via AP)

Federal Minister of Finance Christian Lindner, from left, joins Bijan Djir-Sarai, Free Democratic Party Secretary General, and Christian Dürr, Chairman of the Free Democratic Party parliamentary group, for a press statement after his dismissal by the Federal Chancellor Olaf Scholz, in Berlin, Wednesday, Nov. 6, 2024. (Christoph Soeder/dpa via AP)

Parts of the Reichstag building with the Bundestag and the Paul Löbe House in Berlin's government district are reflected in the Spree at night, early Thursday, Nov. 7, 2024. (Kay Nietfeld/dpa via AP)

Parts of the Reichstag building with the Bundestag and the Paul Löbe House in Berlin's government district are reflected in the Spree at night, early Thursday, Nov. 7, 2024. (Kay Nietfeld/dpa via AP)

Federal Minister of Finance Christian Lindner, right, gets into his limousine in front of the Reichstag building after his dismissal by the Federal Chancellor Olaf Scholz and a parliamentary group meeting in Berlin, Wednesday, Nov. 6, 2024. (Christoph Soeder/dpa via AP)

Federal Minister of Finance Christian Lindner, right, gets into his limousine in front of the Reichstag building after his dismissal by the Federal Chancellor Olaf Scholz and a parliamentary group meeting in Berlin, Wednesday, Nov. 6, 2024. (Christoph Soeder/dpa via AP)

Federal Minister of Finance Christian Lindner makes a press statement following his dismissal by the Federal Chancellor in Berlin, Wednesday Nov. 6, 2024. (Kay Nietfeld/dpa via AP)

Federal Minister of Finance Christian Lindner makes a press statement following his dismissal by the Federal Chancellor in Berlin, Wednesday Nov. 6, 2024. (Kay Nietfeld/dpa via AP)

Federal Minister of Finance Christian Lindner makes a press statement following his dismissal by the Federal Chancellor in Berlin, Wednesday Nov. 6, 2024. (Kay Nietfeld/dpa via AP)

Federal Minister of Finance Christian Lindner makes a press statement following his dismissal by the Federal Chancellor in Berlin, Wednesday Nov. 6, 2024. (Kay Nietfeld/dpa via AP)

German Chancellor Olaf Scholz gives a statement after a meeting with government leaders in Berlin, Germany, Wednesday, Nov. 6, 2024. (AP Photo/Markus Schreiber)

German Chancellor Olaf Scholz gives a statement after a meeting with government leaders in Berlin, Germany, Wednesday, Nov. 6, 2024. (AP Photo/Markus Schreiber)

Germany's Federal Chancellor Olaf Scholz speaks in Berlin, Wednesday Nov. 6, 2024. (Michael Kappeler/dpa via AP)

Germany's Federal Chancellor Olaf Scholz speaks in Berlin, Wednesday Nov. 6, 2024. (Michael Kappeler/dpa via AP)

German Chancellor Olaf Scholz leaves a statement after a meeting with government leaders in Berlin, Germany, Wednesday, Nov. 6, 2024. (AP Photo/Markus Schreiber)

German Chancellor Olaf Scholz leaves a statement after a meeting with government leaders in Berlin, Germany, Wednesday, Nov. 6, 2024. (AP Photo/Markus Schreiber)

Recommended Articles