Thailand has been a regular participant in the China International Import Expo (CIIE), using the platform to increase exposure and demand for its products, including latex bedding.
This year, a Thai latex product company named SleepHero is back at the expo, showcasing latex pillows and mattresses to expand its footprint in the Chinese market.
"Our company participated in this expo once in 2022. For this year, 2024, we are happy to participate again. We will prepare to produce pillows and rubber mattresses to participate, and to expand our business base, so that Chinese people can know more about our products," said SleepHero's marketing staff Natalya.
According to the Thai-Chinese Chamber of Commerce, Thai companies have increasingly used CIIE as a direct link to Chinese buyers, driving sales for Thai agricultural goods, including fruit, rice, and rubber.
The Thai Ministry of Commerce and the Thai-Chinese Chamber of Commerce have organized over 40 companies to join this year's expo, with a special Thailand Pavilion highlighting agricultural and food products.
"Currently, CIIE is an important platform for traders from many countries to enter the Chinese market. I want both parties to benefit each other [through the CIIE,]" said Lin Chuqin, chairman of the chamber.
The 7th CIIE, which is being held from Nov 5-10 in Shanghai, has attracted participants from 152 countries, regions and international organizations.