Many leading companies in the consumer goods sector are showcasing their innovative and eco-friendly products at the the ongoing 7th China International Import Expo (CIIE) in Shanghai.
Procter & Gamble (P&G), an American consumer goods giant which has attended the CIIE for six consecutive years, has displayed nearly 100 innovative products.
"China is a very important category for global grooming in P&G. It represents the second largest grooming market outside of the U.S.; therefore it is very, very sizable. Not only sizable, but we also think that it has a huge potential. As I mentioned before, we have seen the needs and what the consumers in China expect from the grooming products to keep on rising," said Victor Leal Negre, Senior Vice President of Greater China Grooming, P&G.
Many exhibitors said they are increasing their focus on new demands of Chinese consumers and developing products that align with Chinese consumption trends.
Besides innovative products, this year's CIIE features a growing array of new technologies and products powered by AI, the digital economy, and green intelligence.
"For us, it's a great opportunity because the digital development in China is one of the best in the world, and I think bringing digital together with sustainability and green development is one of the opportunities here in China," said Frank Hammes, Global CEO of IQAir, a Swiss air quality technology company.
The CIIE has enabled Chinese consumers to buy various quality products from other countries without going abroad as exhibitors are promoting their products through live streaming at the consumer goods exhibition area.
Running from Tuesday to Sunday under the theme of "New Era, Shared Future," the 7th CIIE has attracted participants from 152 countries, regions, and international organizations to participate in its country exhibition and business exhibition.
Innovative, green consumer goods shine at 7th CIIE
Italian President Sergio Mattarella toured the Summer Palace in Beijing on Thursday, after arriving in China earlier in the day for a six-day state visit at the invitation of Chinese President Xi Jinping.
The once imperial garden, located in the western suburb of Beijing, is the first place the Italian president visited on his first trip to China since February 2017.
He was accompanied by his daughter Laura and several Italian ministerial officials.
During the nearly one-hour trip, Mattarella learned about stories in China's history and garden landscaping in the long corridor, climbed atop the Longevity Hill to explore similarities and differences between Chinese and Italian religious cultures, and took a cruise to enjoy the sunset over the Kunming Lake.
China and Italy both have ancient civilizations. The mutual attraction between them has become precious wealth for both sides and continues to this day.
Mattarella also said earlier that promoting the exploration of the potential of the cultural and creative industries of Italy and China could bring fruitful results to both sides.
Choosing the Summer Palace as the first stop of the Italian president's visit to China also shows Italy's willingness to deepen cooperation with China in cultural heritage protection.
This year marks the 20th anniversary of the China-Italy comprehensive strategic partnership.
In July, Italian Prime Minister Giorgia Meloni visited China. In less than half a year, two important Italian politicians have visited China successively, highlighting the high level of development of China-Italy relations.
The two countries expect to take the opportunity to further expand practical cooperation and people-to-people and cultural exchanges.
The Summer Palace is the largest and best-preserved imperial garden in China, and among the most noted classical gardens in the world. It was inscribed on the UNESCO World Heritage List in 1998.
Italian president tours Summer Palace in Beijing
