ARMONK, N.Y., Nov. 8, 2024 /PRNewswire/ -- IBM (NYSE:IBM) today announced it has entered into a multi-year agreement with Ferrari S.p.A. to become the official Fan Engagement and Data Analytics Partner of Scuderia Ferrari HP, the most renowned Formula 1 team, starting in 2025.
The partnership brings together two iconic and enduring brands, both driven by a passion for innovation and a commitment to progress. IBM and Scuderia Ferrari HP will conceive, develop, and deliver world-class digital experiences to bring racing enthusiasts closer than ever to the racing team.
IBM and Scuderia Ferrari HP will develop a fully reimagined mobile app to be unveiled during the 2025 season. This includes applying IBM's technology and consulting expertise to analyze and transform Ferrari's massive volume and variety of data – both current and historical – into custom insights, personalized content, and innovative features designed to supercharge the fan experience. IBM will also provide its new cutting-edge technology and data-driven solutions to increase speed and production.
"In Formula 1, seconds matter whether it's on or off the track. The ability for Scuderia Ferrari HP to quickly deliver world-class insights from their abundant data will only happen through the benefit of technology," said Jonathan Adashek, Senior Vice President of Marketing and Communications at IBM. "Bringing together its passionate fanbase, historic prominence, and the latest innovative data and analytics solutions uniquely positions Scuderia Ferrari HP to grow global engagement while also modernizing and scaling its digital operations."
"We are proud to launch this partnership with IBM, one of the most prestigious companies in the world offering technology and consulting expertise," said Lorenzo Giorgetti, Chief Racing Revenue Officer at Ferrari. "Our two companies share values such as the pursuit of excellence and the desire to always keep pushing the boundaries in our respective spheres of activity, as well as combining our technology and skills to pursue the highest quality and cutting-edge technology. IBM, like Ferrari, seeks out talented people to grow its team and it is therefore the perfect partner to bring a new dimension to motorsport enthusiasts and our loyal fans at a time when Formula 1 has never been so popular with youngsters. The collaboration with IBM will see us offering Scuderia Ferrari HP fans unprecedented experiences that will open the doors of the Scuderia to the outside world, as well as collaborating together on many other fronts to create activations that will generate value for both brands."
For more than 30 years, IBM has partnered with some of the most iconic sporting organizations – including Wimbledon, the US Open, the Masters Tournament and ESPN Fantasy Football – working side-by-side to modernize their digital infrastructure and bring these marquee events to life for millions of fans around the world. These partnerships are powered by the same data and analytics technology used by IBM clients across industries to build enhanced customer experiences, help their employees reach new levels of productivity and make more informed, data-driven business decisions.
About IBM
IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM's long-standing commitment to trust, transparency, responsibility, inclusivity and service. Visit www.ibm.com for more information.
CONTACT:
Sarah Benchaita
sarah.benchaita@ibm.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
IBM Selected as Official Fan Engagement and Data Analytics Partner for Scuderia Ferrari HP
HOI AN, Vietnam, Nov. 8, 2024 /PRNewswire/ -- Hoiana Resort & Golf is thrilled to announce the Grand Opening of the Hoiana Pickleball Court featuring eight premium indoor and outdoor courts. Hoiana Pickleball Court will be the venue for the World Pickleball Championship in January 2025.
The grand opening welcomed Mr. Tao Viet Hai - Deputy Director of the Department of Culture, Sports and Tourism of Quang Nam, Mr. Jan David - Founder of Pickleball Global and the World Pickleball Championship and along with representatives of Pickleball clubs in Quang Nam and Da Nang, local authorities and media.
The launch of Hoiana Pickleball Court marks a significant step forward in expanding sports and wellness offerings at Hoiana Resort & Golf, while enriching the high-quality services available for both domestic and international guests.
Highlighting the opening ceremony, Jan David announced that Hoiana Resort & Golf will be the title sponsor for the upcoming World Pickleball Championship in January 2025. This is one of the major Pickleball tournaments featuring multiple elimination rounds held across various countries. The final round will bring top pickleball players from eight countries and regions, including mainland China, India, Vietnam, Korea, Malaysia, Thailand, Singapore, and Hong Kong, to compete at Hoiana's premier facilities.
"We aim to establish Hoiana as a premier destination for international sports tournaments, including Pickleball. We' are committed to continually creating exceptional and memorable experiences for all visitors to Hoiana and Quang Nam", shared Steve Wolstenholme, President & CEO of Hoiana Resort & Golf.
Mr. Tao Viet Hai, Deputy Director of the Department of Culture, Sports, and Tourism of Quang Nam Province, stated that sports have the potential to become a thriving and sustainable economic sector. Sports events and activities can as unique attractions, drawing more tourists to Quang Nam.
During the event, Hoiana Resort & Golf also officially signed a talent development sponsorship with Sophia Phuong Anh. At just 16, Sophia Phuong Anh has already made history as Vietnam's youngest professional pickleball star, securing two gold medals in the 2024 World Pickleball Championship Series in Bali, Indonesia.
Besides, Hoiana Resort & Golf has partnered with ePGA - Eric's Pickleball & Golf Academy to make pickleball more accessible to the community. The collaboration includes organizing programs for youth, students, and families, encouraging broader engagement in the sport. As part of the grand opening celebrations, Hoiana Resort & Golf is hosting bi-weekly tournaments with no registration fees, offering exciting prizes to winners.
The launch of Hoiana Pickleball Court opens new doors for sports enthusiasts in central Vietnam, offering an exceptional blend of luxury, community, and athletic excellence. This addition reinforces Hoiana Resort & Golf's position as a world-class integrated resort with leading recreational facilities.
About Hoiana Resort & Golf
Hoiana Resort & Golf, Vietnam's premier integrated resort, stretches along a stunning 4-kilometer coastline near UNESCO World Heritage Sites, Hoi An Ancient Town, and My Son Sanctuary. The complex includes over 1,200 rooms across four luxury hotels, including two New World-branded properties – New World Hoiana Beach Resort and New World Hoiana Hotel – as well as Hoiana Hotel & Suites and Hoiana Residences. The New World® Hotels & Resorts brand is part of Rosewood Hotel Group, a global leader in luxury hospitality.
Beyond luxurious accommodations, the integrated resort boasts 20 world-class restaurants and bars, Vietnam's leading golf course, Hoiana Shores Golf Club, ranked among the world's top 100 courses, and Asia's largest beach club, NOX Beach Club, 2,700 m² kids' club, Play. For MICE, the resort offers various indoor and outdoor venues, perfect for hosting corporate meetings, weddings, or social gatherings, providing a seamless and extraordinary experience with state-of-the-art facilities and exceptional service
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
HOIANA RESORT & GOLF LAUNCHES PREMIUM HOIANA PICKLEBALL COURT
HOIANA RESORT & GOLF LAUNCHES PREMIUM HOIANA PICKLEBALL COURT
HOIANA RESORT & GOLF LAUNCHES PREMIUM HOIANA PICKLEBALL COURT
