Omnicom Media Group Agency Takes Top Slot in RECMA Diagnostics Report for Eighth Consecutive Edition, Reinforcing Its Lead in the Marketplace
"OMD confirms its leadership, far ahead of its direct competitors"
NEW YORK, Nov. 8, 2024 /PRNewswire/ -- In the latest edition of the highly regarded Network Diagnostics report from RECMA (Research Company Evaluating the Media Agency Industry), Omnicom Media Group agency OMD Worldwide has been named the best performing global media network overall, marking the eight consecutive edition in which OMD had topped the Diagnostics report.
The bi-annual RECMA Diagnostics report is based on the evaluation of 686 agencies in 45 markets. Utilizing 19 KPIs to evaluate vitality and structure, the report offers an assessment index that goes beyond typical quantitative metrics such as new business wins or billings volume alone to also consider criteria such as client portfolio and relationship stability; digital, data & content resources; and homogeneity across geographies. Participating agencies are ranked both numerically by "quali-points" and by the following profiles: Dominant, High Profile, Very Good Profile, Good Profile and Average Profile.
In addition to earning the top ranking, OMD has widened the gap between its score and the second ranked agency to almost twice the spread between the second and eighth ranked agencies.
Noting that OMD is the only agency among the 2021 top five to have increased its quali-share over the three-year period covered in the report – while it's direct competitors have decreased - RECMA reiterates its declarations from the October 2023 and March 2024 diagnostic reports, saying "OMD has no direct competitor today" among global media agency networks, describing the network as "one strong leader" ahead of the agencies tied for second place and "a tight 7-agency pack." Continuing that theme, RECMA describes OMD's latest showing as "confirming its leadership, far ahead of its direct competitors."
Breaking down the KPIs, OMD earned #1 rankings for competitiveness in new business pitches; digital, data & content resources; client profile; and network homogeneity across geographies. Ranked #1 overall in EMEA and North America, OMD also earned "Dominant" rankings in nine local markets – the most of any network – including Australia, Germany, Greece, Italy, New Zealand, Peru, Singapore, Turkey and the UK.
Distilling the data into a succinct take-away, RECMA concludes that "OMD is currently an unchallenged leader."
Commenting on another record-breaking showing, OMD Worldwide CEO George Manas says, "We've entered a new era of agency/client relationships in which the bar has been raised from transactional to transformational - and by that, I mean we must be partners in accelerating our clients' business ambitions. As these results demonstrate, OMD – powered by the Omni open operating system and enabled by OMG's Agency as a Platform model that connects media, content, and commerce - has the talent, tools, and technology to cross this higher bar, collaborating with our clients to co-create solutions that unlock growth and secure lasting competitive advantage."
The RECMA Network Diagnostics Report marks the latest in a streak of wins and accolades for OMD over the past year, including winning the $600 million media AOR assignment for Gap Inc.; earning Media Network of the Year honors at Cannes; being named Global Media Network of the Year by leading advertising trade publication Campaign; topping RECMA's May 2024 Competitiveness in Pitches report; securing the highest ranking of any individual global media agency network on the Effie Index; and earning its seventh consecutive #1 ranking in the COMvergence 2023 Billings Report published in July 2024.
About OMD
OMD, an Omnicom Media Group agency, is the world's largest media agency network with more than 12,000 people working in over 100 countries.
Omnicom Media Group is the media services division of leading global marketing communications company Omnicom (NYSE: OMC).
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
OMD AGAIN NAMED BEST PERFORMING GLOBAL MEDIA NETWORK
One of Singapore's most popular IT festivals to host nationwide tournaments and influencer face-offs on top of exclusive IT deals and latest gadgets showcase
SINGAPORE, Nov. 8, 2024 /PRNewswire/ -- Organiser for popular IT fairs COMEX, ITSHOW and Consumer Electronics Exhibition (CEE), Constellar will conclude its annual consumer electronics and technology series on a high note with The Tech Show (TTS) 2024, to be held at Singapore EXPO Hall 6B from 14 to 17 November 2024. This year's edition aims to become the premier destination for all things gaming, including latest gadgets that enhance the gaming experience and trending games that appeal to gamers of all ages and levels.
For the first time, TTS 2024 is partnering with the Singapore Cybersports & Online Gaming Association (SCOGA) to host Campus Legends Secondary School, Singapore's premier collegiate esports tournament which gives student gamers the ultimate stage to compete nationally by representing their schools. Together with SCOGA, Tournament Sponsor Logitech and Official Gaming PC, Predator. TTS 2024 will also host the inaugural Stellar Esports Cup powered by Constellar. This community tournament aims to bring together players of every age and skill level, uniting the community through the thrill of competition and the spirit of teamwork. Over 60 teams consisting players of all levels will compete and showcase their skills in Valorant and Mobile Legends Bang Bang, while vying with one another for a staggering prize pool of up to $15,000 in cash and products.
"By participating in The Tech Show, SCOGA aims to elevate the profile of esports in Singapore and showcase the exceptional talents of our young athletes from Campus Legends Secondary School," said Mr Dennis Ooi, President, SCOGA. "We are excited to collaborate with Constellar and partners to raise awareness about the positive impact of esports on youth development. Through this partnership, we hope to inspire the next generation of gamers and create a thriving esports ecosystem in Singapore," he added.
"The Tech Show seeks to set the stage for larger, more impactful gaming events to be hosted in future editions. By bringing gamers and tech enthusiasts together, we aim to foster a close-knit, multi-generational gaming community and create a safe, dynamic and engaging space for youth and avid gamers of all ages in Singapore. We aim to continuously engage the young in an offline retail environment through experiences and forging memories," said Mr Paul Lee, Chief Executive (Markets), Constellar.
TTS 2024 promises an electrifying atmosphere, with influencers @HeyThomask, @Stylobin, @crazneax and @Jaxine teaming up in a Creators' Showdown against their fans. Visitors will be able to watch the live event on 16th November (Saturday), from 3pm onwards. Fans of Paper Rex, one of the world's best Valorant teams, can also look forward to exclusive meet-and-greets with team members @Jingggxd and @spicyuuu on Saturday from 3-5pm.
"While our Singapore team has enjoyed tremendous success on the international stage in Valorant, many Singaporeans are still unaware of us and we cannot wait to introduce ourselves to new fans," said Mr Nikhil Hathiramani, Co-Founder & CEO of IMPLS Entertainment, the agency representing Paper Rex. "Paper Rex has always been proud to represent Singapore on the global esports stage. While Singapore's gaming community is smaller, it is vibrant, passionate, and rapidly growing, with an incredible mix of talent and enthusiasm. We are excited to support the local gaming community and inspire aspiring gamers," he added.
Other Key Highlights
Don't Miss Out. Mark your calendars and join us at Singapore Expo Hall 6B from 14-17 November. Concurrent events happening in Singapore EXPO during the same weekend include the APAC F&B Expo, Baby Land and Mega Beauty Festival.
For latest information on the gaming tournaments, deals and updates, visit our website and follow us on Facebook, Instagram and TikTok. Sign up here to receive the digital brochure with the best highlights and deals dropping on 13 November 2024.
About Constellar
Constellar is Asia's preferred partner for convening businesses, curating ideas and creating opportunities for sustainable business growth and global impact. Based in Singapore with a regional footprint in China and Malaysia, we curate and develop influential trade and consumer events for key industries, connecting global marketplaces in sectors such as fintech, industrial transformation and ESG. We also manage the Singapore EXPO, Singapore's largest purpose-built venue for Meetings, Incentives, Conventions and Exhibitions (MICE). Our vision is to be a global leader made in Asia, activating impactful networks to enable cross-industry collaboration and innovation through our holistic portfolio of intellectual properties in the MICE industry. Visit constellar.co for more information.
ANNEX A: Exhibitors' Highlights (Non-Exhaustive)
Exhibitor
Event Highlight(s)
Dreamcore
Dreamcore will be launching the new Ghost Pro Gaming PC featuring latest components, and offering up to $800 off gaming PCs and tons of freebies.
Hinomi
Hinomi is thrilled to announce its exclusive Tech Show offers, featuring up to 60% off on a wide range of ergonomic solutions. From the unique foldable H1 Pro ergonomic chair, perfect for flexible living spaces, to the gamer-friendly X1 chair with advanced ergonomic support, Hinomi has everyone covered. In an exciting collaboration with Tefal, shoppers will have a chance to spin and win amazing prizes, such as the Tefal IXEO+ Garment Steamer(worth $459) and Frutelia Plus Juicer (worth $89.9).
Hydroflux
Discover Hydroflux's Range of Water Purifiers:
• WISH Water Purifier: Hydroflux's flagship model, popular among families for its sleek vintage design, blending functionality with timeless style.
• NAMI Water Purifier: A bestseller known for its simple, compact design, making it a favorite for households looking for efficient, space-saving solutions.
• IGLOO Ice-Making Water Purifier: A unique dual-function purifier that dispenses purified ice on one side and water on the other, perfect for those seeking convenience and versatility.
Enjoy exclusive discounts up to $900 off, plus complimentary gifts with every purchase.
Logitech
Logitech is the Tournament Sponsor for the Gaming Arena, supporting The Tech Show 2024 with their innovative products from gaming headsets, keyboard and mouse on stage and off stage. Consumers can enjoy a range of promotions at their sales booth at the show.
OSIM
OSIM will be showcasing its UThrone V Gaming Massage Chair, the only gaming chair with massage, designed for gamers.
Prism+
Prism+ will be displaying its top-of-the-line Mini LED series with Google TV, which promises the best viewing experience.
SecretLab
Visitors can try out the latest gaming chairs from SecretLab, such as the following:
• Secretlab VALORANT Collection
• Secretlab TITAN Evo NanoGen™ Edition – This one's a game-changer, offering the perfect balance of comfort and ergonomics that everyone will want to experience.
• Secretlab Ergonomic Recliner Add-On
• Secretlab TITAN Evo Paper Rex Edition
• Secretlab TITAN Evo Final Fantasy XIV Edition
• Secretlab for Automobili Lamborghini Deluxe Edition – This edition will definitely draw attention; no other brand can rival the prestige of our collaborations.
TTRacing
Visitors can experience the following gaming chairs and smart desks from TTRacing:
• TTRacing Maxx Air Threads Fabric Gaming Chair - Luffy Edition
• TT AIRFLEX Ergochair
• TTRacing Titus Smart Desk
ULTI
ULTI will be showcasing its APEX+ Ascent Ergonomic Chairs which offer unmatched comfort and convenience, engineered for seamless transitions between relaxation, play and productivity.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Gaming & Esports Takes Center Stage at The Tech Show 2024
