BEIJING, Nov. 12, 2024 /PRNewswire/ -- For seven consecutive years, Wuliangye, a Chinese baijiu maker famed for its time-tested flavor, impressed visitors of the China International Import Expo (CIIE) with its unique "Harmony & Beauty"-centered brand culture.
During November 5-10, Wuliangye's cultural experience booth on the 7th CIIE full of exhibits including baijiu products tailored for CIIE and the Chinese lunar year of dragon and other classics drew crowds of visitors from home and abroad.
From miniatures of its eight ancient liquor workshops to latest flavors and microorganism-related research outcomes, Wuliangye's cultural experience center presented how it has pursued "Harmony and Beauty"-driven development of higher quality.
As a CIIE veteran, Wuliangye reaped broad applause and since 2021, its cultural experience booth has become a regular scene on CIIE where the Chinese baijiu maker also rolled out thematic blind boxes and vehicle-based booths to interact with global clients.
For years, its proactive participation in CIIE activities, for instance, those on eco-agriculture and sustainable trade this year, and other key regional public events shed light on the "Wuliangye solutions" on green transition and food security governance.
What lies behind these is the Chinese baijiu producer's foresight for the baijiu industry that speaks for its "Harmony and Beauty"-based core values.
Jointly safeguarding food security and spreading the warmth of a community with a shared future for humanity from the tongue to the heart are responsibilities of all, said Hua Tao, general manager of Wuliangye Yibin Co., Ltd.
In its "going global" course, premium quality and product safety are always Wuliangye's bottom line and strengths, noted Hua, stressing meanwhile the company's adherence to distilling essence of five grains, from which Wuliangye got its name, and craftsmanship in liquor making.
When the "Harmony and Beauty"-based brand culture translates into eco-friendly production, packaging, transport and sales, Wuliangye turns out one of the pacesetters in green and low-carbon development of baijiu industry in China, according to Hua.
For Wuliangye, green development will never end but be underway, highlighted Hua, adding that the company plans to scale up input in this regard and craft eco-friendly production zones to further sharpen its advantages.
At its CIIE booth of this year, traditional tavern-like cocktail dining car and old Shanghai-style baijiu-coffee-tea dining car well interpreted its harmony and beauty-characterized development.
Original link: https://en.imsilkroad.com/p/343084.html
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Xinhua Silk Road: Seven years on, Chinese baijiu maker continues to glisten at CIIE
Debnath credits QNET's Amezcua Chi Pendant 4 for supporting his mind-body balance in pursuit of a Guinness World Record
HONG KONG, Nov. 14, 2024 /PRNewswire/ -- QNET, a global wellness and lifestyle company, proudly celebrates the remarkable achievement of Anup Debnath, a 51-year-old fitness enthusiast, ardent user of QNET products, and resident of New Jersey, USA, who recently attempted to set a Guinness World Record as the oldest person to perform continuous back handsprings. Debnath's feat underscores the power of balanced health and wellness to maintain peak physical performance at any stage of life.
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QNET's Chief Marketing Officer, Trevor Kuna, extended his heartfelt congratulations: "Anup's achievement is extraordinary, and we are incredibly proud to have played a part in his journey. His belief in QNET's Amezcua products reflects our mission—helping people achieve balance and wellness in every aspect of their lives. Anup's story is a testament to discipline, resilience, and holistic well-being. We celebrate his inspiring feat and his commitment to greatness."
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ABOUT QNET
QNET, a global lifestyle and wellness company, uses a direct selling business model to promote unique products that enable people to take charge of their health, well-being, and lifestyle.
Since 1998, QNET's innovative products and e-commerce-driven business model have helped build a global community of satisfied customers and microentrepreneurs, who are driven by the mission of RYTHM – Raise Yourself To Help Mankind. Popular product brands offered by QNET include the Bernhard H. Mayer range of luxury watches and jewellery, HomePure range of home care products, the Amezcua wellness range, Physio Radiance personal care range, and QVI branded holiday packages.
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QNET Product User Sets World Record: 51-Year-Old Achieves 20 Consecutive Back Handsprings
