LONDON (AP) — Facebook and Instagram users in Europe will get the option to see less personalized ads if they don't want to pay for an ad-free subscription, social media company Meta said Tuesday, bowing to pressure from Brussels over privacy and digital competition concerns.
Meta Platforms has been offering European Union an ad-free subscription option for about a year to comply with the continent's strict data privacy rules, but regulators had accused the company of giving people a false choice.
The company said in a blog post that while people will still be able to choose between the subscription and existing free versions, it would also start giving free users an extra option over the coming weeks to see digital ads that are less personalized.
This means ads will be targeted at users based only on what they see during their current session on Facebook or Instagram going back no more than two hours, plus minimal personal information such as age, location, gender as well as how they engage with ads.
Data from all of a user's previous time spent on Facebook or Instagram, which is typically combined to precisely target an individual with tailored ads, won't be used.
“While this new choice is designed to give people an additional control over their data and ad experience, it may result in ads that are less relevant to a person’s interests,” Meta said in a blog post. “That means people will see ads that they don’t find as interesting. This drop in relevance is inevitable given that drastically reduced data is being used to show these less personalized ads to people.”
People who choose the new option will see ad breaks that can't be skipped for a few seconds, Meta said.
European Union regulators had accused Meta of breaching the 27-nation bloc's digital rules when it gave user the option to pay a monthly fee to avoid being targeted by ads based on their personal data.
The U.S. tech giant had rolled out the option after the European Union’s top court ruled Meta must first get consent before showing ads to users, in a decision that threatened its business model of tailoring ads based on individual users’ online interests and digital activity.
The company also said Tuesday it's slashing monthly subscription prices for the ad-free option. Web users will pay 5.99 euros ($6.36), down from 9.99 euros previously, while iPhone and Android users will be charged 7.99 euros instead of 12.99 euros, which includes commissions charged by the Apple and Google mobile app stores.
Meta's new subscription model could hit the company's lucrative digital ad business in one of its biggest markets. The company said it has already factored the new offering into its most recent business outlook and financial guidance.
The options are available to users 18 and older in the EU’s 27 member countries, plus Switzerland, Norway, Iceland and Liechtenstein.
FILE - The Meta logo is seen at the Vivatech show in Paris, France, on June 14, 2023. (AP Photo/Thibault Camus, File)
TOKYO (AP) — A standoff between rival government forces outside the presidential compound in South Korea has been a startling development, even for observers used to the country's famously rough and tumble politics.
For weeks, impeached President Yoon Suk Yeol has remained in his compound and refused to respond to detention and search warrants. Scuffles broke out late last week as dozens of investigators were stopped from entering the compound by hundreds of presidential security guards and a barricade.
The spectacle followed Yoon's astonishing decision last month to impose martial law during a seemingly routine impasse with the opposition, which dominates parliament.
Here's a closer view of recent events as well as South Korea's tempestuous political history, which has seen presidents toppled, arrested, jailed and shamed as millions have taken to the streets in protest.
A government agency dedicated to fighting corruption and police are debating more forceful measures to detain Yoon. Dozens of investigators from the agency and police failed last week to bring Yoon into custody following a standoff with his security service.
Court warrants have been issued to detain Yoon and to search his residence. The warrants were set to expire on Monday but the anti-corruption agency requested a new warrant aiming to extend the window for Yoon's detention.
Yoon has been refusing to appear for questioning over his short-lived martial law decree on Dec. 3.
He has described his power grab as a necessary act of governance against a liberal opposition that has bogged down his agenda with its legislative majority. He has vowed to “fight to the end” against efforts to oust him.
Martial law lasted only a few hours, but the country’s politics, diplomacy and financial markets have been shaken for weeks. The decree also exposed South Korea’s deeply polarized society.
Yoon’s lawyers on Monday filed complaints with public prosecutors against the anti-corruption agency’s chief prosecutor, Oh Dong-woon, and six other anti-corruption and police officers for orchestrating Friday’s detainment attempt, which they say was illegal.
Yoon's declaration of martial law unleashed a string of political aftershocks.
The anti-corruption agency, which is leading a joint investigation with police and the military, has been weighing charges of rebellion after Yoon declared martial law and dispatched troops to surround parliament. Lawmakers who managed to get past the blockade voted to lift martial law hours later.
Yoon’s presidential powers were suspended after parliament voted to impeach him on Dec. 14, accusing him of rebellion. The Constitutional Court has begun deliberations on whether to formally remove Yoon from office or reinstate him.
About 150 investigators tried to get Yoon on Friday in a tense standoff with the presidential security service that lasted more than five hours.
After getting around a military unit guarding the residence’s grounds, the agency’s investigators and police were able to approach within 200 meters (220 yards) of Yoon’s residential building but were stopped by a barricade of around 10 vehicles and approximately 200 members of the presidential security forces and troops.
In a statement, Park Jong-joon, chief of the presidential security service, hit back against criticism that his organization has become Yoon’s private army, saying it has a legal obligation to protect the incumbent president.
Yoon’s lawyers said they plan to file complaints against about 150 anti-corruption and police investigators who were involved in Friday’s detention attempt.
The why is incredibly tricky.
But a mix of history and geography have something to do with it.
The Koreas have been sandwiched between big powers for millennia, with China, Russia, Japan and the United States all playing parts of a great global game on the peninsula that extends from the east coast of Asia.
South Korea is deeply split, with the divisions reaching into many parts of life, from culture to class to gender to politics.
Much of the deep political divide can be traced to what happened at the end of World War II, when U.S. and Soviet forces met in the middle of the Korean Peninsula and agreed to divide the land into Washington and Moscow-backed spheres of influence. This solidified into independent rival Koreas in 1948 and then exploded into war and permanent division in 1950. After that, South Korea was run by a string of dictators until democracy came in the late 1980s.
Some of the passion evident in South Korean politics can be seen in the turmoil faced by recent presidents, many of whom have been jailed for corruption after leaving office.
A particularly sensational moment came in 2016 when millions protested against conservative President Park Geun-hye, who later became the first democratically elected leader to be forced from office since South Korea turned democratic.
Park, who was pardoned in late 2021 by her liberal rival and successor, had been serving a lengthy prison term for bribery and other crimes.
Associated Press writer Kim Tong-hyung in Seoul, South Korea, contributed to this report.
Supporters of impeached South Korean President Yoon Suk Yeol stage a rally to oppose his impeachment near the presidential residence in Seoul, South Korea, Monday, Jan. 6, 2025. (AP Photo/Ahn Young-joon)
Supporters of impeached South Korean President Yoon Suk Yeol stage a rally to oppose his impeachment near the presidential residence in Seoul, South Korea, Sunday, Jan. 5, 2025. (AP Photo/Ahn Young-joon)
