Facebook and Instagram users in Europe can opt for less personalized ads

LONDON (AP) — Facebook and Instagram users in Europe will get the option to see less personalized ads if they don't want to pay for an ad-free subscription, social media company Meta said Tuesday, bowing to pressure from Brussels over privacy and digital competition concerns.

Meta Platforms has been offering European Union an ad-free subscription option for about a year to comply with the continent's strict data privacy rules, but regulators had accused the company of giving people a false choice.

The company said in a blog post that while people will still be able to choose between the subscription and existing free versions, it would also start giving free users an extra option over the coming weeks to see digital ads that are less personalized.

This means ads will be targeted at users based only on what they see during their current session on Facebook or Instagram going back no more than two hours, plus minimal personal information such as age, location, gender as well as how they engage with ads.

Data from all of a user's previous time spent on Facebook or Instagram, which is typically combined to precisely target an individual with tailored ads, won't be used.

“While this new choice is designed to give people an additional control over their data and ad experience, it may result in ads that are less relevant to a person’s interests,” Meta said in a blog post. “That means people will see ads that they don’t find as interesting. This drop in relevance is inevitable given that drastically reduced data is being used to show these less personalized ads to people.”

People who choose the new option will see ad breaks that can't be skipped for a few seconds, Meta said.

European Union regulators had accused Meta of breaching the 27-nation bloc's digital rules when it gave user the option to pay a monthly fee to avoid being targeted by ads based on their personal data.

The U.S. tech giant had rolled out the option after the European Union’s top court ruled Meta must first get consent before showing ads to users, in a decision that threatened its business model of tailoring ads based on individual users’ online interests and digital activity.

The company also said Tuesday it's slashing monthly subscription prices for the ad-free option. Web users will pay 5.99 euros ($6.36), down from 9.99 euros previously, while iPhone and Android users will be charged 7.99 euros instead of 12.99 euros, which includes commissions charged by the Apple and Google mobile app stores.

Meta's new subscription model could hit the company's lucrative digital ad business in one of its biggest markets. The company said it has already factored the new offering into its most recent business outlook and financial guidance.

The options are available to users 18 and older in the EU’s 27 member countries, plus Switzerland, Norway, Iceland and Liechtenstein.

FILE - The Meta logo is seen at the Vivatech show in Paris, France, on June 14, 2023. (AP Photo/Thibault Camus, File)

LAS VEGAS (AP) — Former “Dances with Wolves” actor Nathan Chasing Horse is set to stand trial early next year in Las Vegas on charges that he sexually abused Indigenous women and girls, a significant development in the sweeping criminal case after more than a year of stalled court proceedings while he challenged it.

His trial in Clark County District Court is currently scheduled to begin on Jan. 13, court records show. He pleaded not guilty on Wednesday to 21 felonies, including sexual assault, kidnapping and producing and possessing videos of child sexual abuse, KLAS-TV in Las Vegas reported.

Prosecutors are now able to move forward with their case because Chasing Horse was again indicted last month following a Nevada Supreme Court decision that his original indictment be dismissed. The high court's order left open the possibility for the charges to be refiled, and prosecutors quickly took their case before another grand jury.

The high court said in its September order that prosecutors had abused the grand jury process when they provided a definition of grooming as evidence of Chasing Horse's alleged crimes without any expert testimony. But the justices also made clear in their ruling that their decision was not weighing in on Chasing Horse's guilt or innocence, saying the allegations against him are serious.

Best known for portraying the character Smiles A Lot in the 1990 movie “Dances with Wolves,” Chasing Horse was born on the Rosebud Reservation in South Dakota, which is home to the Sicangu Sioux, one of the seven tribes of the Lakota nation.

After starring in the Oscar-winning film, according to prosecutors, Chasing Horse began promoting himself as a self-proclaimed Lakota medicine man while traveling around North America to perform healing ceremonies.

Prosecutors said he used his authority to gain access to vulnerable women and girls for decades until his arrest in January near Las Vegas. He has been jailed ever since.

Chasing Horse's arrest reverberated around Indian Country as law enforcement in the U.S. and Canada quickly followed up with more criminal charges. In Montana, authorities there said his arrest helped corroborate long-standing allegations against him on the Fort Peck Indian Reservation. Tribal leaders banished Chasing Horse from the reservation in 2015 amid allegations of human trafficking.

His latest indictment in Las Vegas includes new allegations that Chasing Horse filmed himself having sex with one of his accusers when she was younger than 14. Prosecutors have said the footage, taken in 2010 or 2011, was found on cellphones in a locked safe inside the North Las Vegas home that Chasing Horse is said to have shared with five wives, including the girl in the videos.

FILE - Nathan Chasing Horse sits in Las Vegas court, April 3, 2023. (AP Photo/Ty O'Neil, File)