AUTOMOBILI PININFARINA STRENGTHENS FLORIDA PRESENCE WITH NEW RETAIL PARTNER IN WEST PALM BEACH

CAMBIANO, Italy, Nov. 14, 2024 /PRNewswire/ -- Automobili Pininfarina has appointed Braman Automobili Pininfarina of Palm Beach as its newest retail partner for North America, located in West Palm Beach, Florida. It further strengthens the brand's world-class network of luxury performance car specialists.

Automobili Pininfarina's world-class luxury retail partners in Florida—including newly appointed Braman Automobili Pininfarina of Palm Beach—will ensure that current and prospective Battista and B95 clients receive a highly personalised sales and ownership experience in 'the Sunshine State'.

This announcement comes mid-way through a highly successful US tour, which has already seen Battista and B95 Gotham presented to potential clients in Los Gatos, Newport Beach, Beverly Hills, and Salt Lake City, as well as a distinguished presentation of the two hypercars at the Las Vegas Concours luxury auto show. And following this event, selected members of Robb Report's RR1 private club and The Concours Club had the opportunity to experience Automobili Pininfarina's world-beating performance and design with Battista and B95 Gotham.

Paolo Dellachà, Chief Executive Officer, Automobili Pininfarina, said: "Florida holds a special significance for us as the home of several of our vehicles. It continues to be a highly receptive market for Italian luxury, and we are excited to meet the needs of our esteemed clientele here with our newly appointed West Palm Beach retail partner. This new partnership ensures we can meet the substantial demand for our vehicles in Florida, connecting us with automotive connoisseurs and providing them with the pinnacle of luxury and performance."

Alex Shack, Dealer Principal of Braman Automobili Pininfarina of Palm Beach added: "We are honoured to join Automobili Pininfarina's prestigious network and bring the exceptional Battista and B95 to South Florida. The demand for high-performance luxury vehicles is stronger than ever here, and our team is thrilled to offer clients an exclusive experience with these masterpieces of Italian craftsmanship and cutting-edge innovation. We look forward to connecting with our community and sharing Automobili Pininfarina's commitment to performance, Italian luxury, and craftsmanship."

The West Palm Beach team can be contacted via BramanAPFpalmbeach.com

Automobili Pininfarina's US expansion reflects the brand's dedication to delivering on its promise of 'Dream Cars, Made Real' to North America. Automobili Pininfarina stands at the vanguard of pure Italian luxury experiences with its bespoke curated approach of tailoring vehicles to the most demanding preferences of its clients. Each vehicle is a hand-crafted masterpiece and a reflection of the client's personality, created and inspired by Automobili Pininfarina's artisans. Both the B95 Gotham and the recently delivered Battista Targamerica exemplify this approach.

The B95 Gotham is the first physical car from the ground-breaking collaboration between Automobili Pininfarina, Warner Bros. Discovery Global Consumer Products (WBDGCP) and Relevance International. This unique 'one-of-one' car is inspired by the luxury lifestyle of billionaire Bruce Wayne, the civilian persona of DC superhero Batman. Automobili Pininfarina's talented design team have imagined what the visionary technology entrepreneur and philanthropist would expect from a car if he was the client.

For more information, visit 
automobili-pininfarina.com/media-hub

ABOUT AUTOMOBILI PININFARINA

Automobili Pininfarina is based in operational headquarters in Cambiano, Italy, with a commercial office in Munich, Germany, and resourced with a team of experienced automotive executives from luxury and premium car brands. Designed, engineered and produced by hand in Italy, with a focus on designing experiences for the world's foremost taste makers, all of Automobili Pininfarina's vehicles embody the PURA design philosophy. This philosophy will also permeate all future production cars, seamlessly blending classic inspiration with cutting-edge technology. 

ABOUT AUTOMOBILI PININFARINA BATTISTA (LINK TO PRESS KIT)

Battista is the most powerful car ever designed and built in Italy and it delivers a level of performance that is unachievable today in any road-legal sports car featuring internal combustion engine technology. Faster than a current Formula 1 race car in its 0 -100 km/h sub-two second sprint, and with 1,900 hp and 2,340 Nm torque on tap, the Battista combines extreme engineering and technology in a zero emissions package. Battista's 120 kWh battery provides power to four electric motors – one at each wheel – with a combined WLTP range of up to 476 km (U.S. combined EPA: 300 miles) on a single charge. No more than 150 examples of Battista will be individually hand-crafted at the atelier in Cambiano, Italy.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

AUTOMOBILI PININFARINA STRENGTHENS FLORIDA PRESENCE WITH NEW RETAIL PARTNER IN WEST PALM BEACH

AUTOMOBILI PININFARINA STRENGTHENS FLORIDA PRESENCE WITH NEW RETAIL PARTNER IN WEST PALM BEACH

AUTOMOBILI PININFARINA STRENGTHENS FLORIDA PRESENCE WITH NEW RETAIL PARTNER IN WEST PALM BEACH

AUTOMOBILI PININFARINA STRENGTHENS FLORIDA PRESENCE WITH NEW RETAIL PARTNER IN WEST PALM BEACH

AUTOMOBILI PININFARINA STRENGTHENS FLORIDA PRESENCE WITH NEW RETAIL PARTNER IN WEST PALM BEACH

AUTOMOBILI PININFARINA STRENGTHENS FLORIDA PRESENCE WITH NEW RETAIL PARTNER IN WEST PALM BEACH

IBM and UFC to develop UFC Insights Engine built with IBM watsonx to offer enhanced fight analysis across viewing platforms

ARMONK, N.Y. and LAS VEGAS, Nov. 14, 2024 /PRNewswire/ -- IBM (NYSE: IBM) and UFC^®ï¸, the world's premier mixed martial arts organization and part of TKO Group Holdings (NYSE: TKO), today announced an innovative new partnership that will combine the power of IBM's AI and data platform, watsonx, with the vast global reach of UFC's content platforms to enhance the viewing experience for millions of UFC fans around the world.

With the new agreement, IBM will become UFC's Official Global AI Partner, marking the first time UFC has opened up this marketing category to a brand partner.

The core of the partnership will feature UFC Insights Engine built with IBM watsonx.  Insights Engine will harness IBM's expertise in data and AI technologies – including its family of Granite large language models – and UFC's rich data feeds to provide the UFC global viewing audience with more timely, in-depth information. This includes unique insights and advanced analysis of live bouts, fighter tendencies, projections of possible match outcomes, and method of victory – all of which will be engineered to update in real-time on-screen as more live data is generated.

"This partnership with IBM is one of the most significant milestones for UFC and a game changer for how fans will experience our sport," said Grant Norris-Jones, Head of Global Partnerships at TKO. "IBM is an iconic blue-chip, global brand with decades of experience in sports marketing. Together, we're pioneering a product to revolutionize analytics and information in live sports. This partnership marks a pivotal win, not only for UFC and IBM, but also for fans around the world who will experience our sport in a whole new way."

As its first official Global AI Partner, IBM will work with UFC to accelerate and scale existing capabilities, driving fan engagement with unique content experiences and unprecedented access to UFC fight information. Insights Engine, produced in collaboration by IBM and UFC's Research and Development team, is expected to debut in early 2025. The branded insights, stats and graphics – integrated into key touch points across UFC consumer platforms, including pre-event programming, UFC Pay-Per-View broadcasts, UFC social media channels, in-venue video boards, and more – are expected to reach hundreds of millions of UFC fans in 170 countries that receive UFC's broadcasts and follow UFC's social media channels.

"Data and AI solutions like UFC Insights Engine built with IBM watsonx can offer current fans entirely new ways to connect with their favorite athletes and sports, while also building excitement among new generations of MMA fans," said Jonathan Adashek, Senior Vice President of Marketing and Communications at IBM. "Leveraging watsonx and our Granite models also allows UFC to enhance its digital operations and to harness the power of its extensive library of match data – all to the benefit of current and future fans."

"IBM watsonx is synonymous with AI, and they have been leading the charge in this space from the beginning," said Alon Cohen, Senior Vice President, UFC Research and Development. "UFC has been working on the concept of the Insights Engine for several years,  and now we finally have the right partner in IBM with the depth of expertise in AI to bring it to life. We're looking forward to rolling this out to our fans in the months ahead."

About UFC^®
UFC^® is the world's premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 290 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 975 million households across more than 170 countries. UFC's athlete roster features the world's best MMA athletes representing more than 80 countries. The organization's digital offerings include UFC FIGHT PASS^®, one of the world's leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC.

About IBM
IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of governments and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM's long-standing commitment to trust, transparency, responsibility, inclusivity and service. Visit www.ibm.com for more information.

Media Contacts:

Chris Bellitti
UFC Corporate Communications
cbellitti@ufc.com

Sarah Benchaita
IBM Corporate Communications
sarah.benchaita@ibm.com 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

UFC Names IBM as First-Ever Official AI Partner