Hong Kong Fashion Fest is set to debut

Showcasing the city's role as a global fashion hub

HONG KONG, Nov. 15, 2024 /PRNewswire/ -- The inaugural "Hong Kong Fashion Fest" is set to promote Hong Kong into a vibrant showcase of global fashion, cultural exchange, and creativity. Presented by the Government of the Hong Kong Special Administrative Region, and sponsored by the Cultural and Creative Industries Development Agency of the Culture, Sports and Tourism Bureau, the Hong Kong Fashion Fest will run from 20 November to 4 December 2024, featuring a curated programme of fashion-forward events which celebrate Hong Kong's unique role as the East-Meets-West centre for international cultural exchange. The Hong Kong Fashion Fest is anticipated to attract over 150 000 participants from the fashion design industries, business leaders, fashion enthusiasts, members of public and travellers from more than 15 countries or regions, setting a new standard for fashion festivals in the region.

The Hong Kong Fashion Fest is structured around six dynamic pillars:

1.  Celebrating the diverse curation of fashion

The Hong Kong Fashion Fest boasts an exciting line-up of tailored programmes featuring international, local, and emerging designers. It showcases innovative designs, latest trending themes, and diverse cultural influences that shape the future of fashion. 

2.  Fortifying Hong Kong's positioning as a hub for thought leadership in the fashion industry

Hong Kong is poised to reinforce its position as a thought leader in the fashion and luxury industry, with Hong Kong Fashion Fest fostering innovation, creativity, and collaboration among industry players.

3.  An innovative marketing platform that nurtures creative talents

As a strategic platform, the Hong Kong Fashion Fest offers emerging designers opportunities to gain visibility and connect with industry players and direct consumers via a wide range of event formats. These activities deepen the engagement between the emerging talents and fuelling fashion industry growth.

4.  Embrace Hong Kong culture and heritage

The Hong Kong Fashion Fest is a vibrant platform to showcase the incredible culture and rich heritage that foster the development of Hong Kong's fashion industry while uniting local, regional, and international creative professionals.

5.  Hong Kong – where fashion finds its perfect host

Hong Kong is a strategic hub for fashion brands, and for international events in Asia. The Hong Kong Fashion Fest will take fashion industry professionals from across the region and beyond to experience Hong Kong's rich cultural influences. From the historic textile district of Sham Shui Po to the iconic fashion and cultural landmarks in Central, participants will immerse in the city's vibrant and diverse fashion scene, complete with music and entertainment, as well as renowned brands.

6.  A star-studded event with celebrities and global icons in fashion

The Hong Kong Fashion Fest is a star-studded event featuring celebrities and global icons from the fashion world, showcasing the dynamic intersection of music, entertainment, and fashion. This exciting confluence brings together talents from the respective fields to inspire and elevate the industry. 

With a unique blend of the East and the West, the Hong Kong Fashion Fest features a full range of programmes to foster cultural exchange, reinforcing Hong Kong as a global fashion hub.

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About Hong Kong Fashion Fest

Announced by the Hong Kong Special Administrative Region Chief Executive in the 2023 Policy Address, "Hong Kong Fashion Design Week" will be organised annually starting from 2024 to consolidate various fashion design events for promoting Hong Kong's fashion and textile design brands as well as reaffirming Hong Kong's position as a prime destination for hosting major cultural and creative events. The Cultural and Creative Industries Development Agency of the Culture, Sports and Tourism Bureau has actively engaged stakeholders to realise the idea, injecting new elements to create synergy for different fashion design activities.

Hong Kong Fashion Design Week is branded as "Hong Kong Fashion Fest".  The core programmes of the inaugural Hong Kong Fashion Fest will be held between 20 November and 4 December 2024 at various cultural landmarks and iconic design and fashion locations in Hong Kong, presenting a full agenda of different fashion design happenings. The Government of the Hong Kong Special Administrative Region is committed to developing the brand-new flagship Hong Kong Fashion Fest into an annual signature event series to brand Hong Kong as a fashion design hub in Asia. 

Website: www.hongkongfashionfest.com
Facebook: https://www.facebook.com/hkfashionfest 
Instagram: https://www.instagram.com/hkfashionfest
YouTube: https://www.youtube.com/@hkfashionfest

About Cultural and Creative Industries Development Agency (CCIDA)

The Cultural and Creative Industries Development Agency (CCIDA) established in June 2024, formerly known as Create Hong Kong (CreateHK), is a dedicated office set up by the Government of the Hong Kong Special Administrative Region under the Culture, Sports and Tourism Bureau to provide one-stop services and support to the cultural and creative industries with a mission to foster a conducive environment in Hong Kong to facilitate the development of arts, culture and creative sectors as industries.

Disclaimer: Any opinions, findings, conclusions or recommendations expressed in these materials/events do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, the Cultural and Creative Industries Development Agency, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Hong Kong Fashion Fest is set to debut

REDWOOD CITY, Calif., Nov. 15, 2024 /PRNewswire/ -- Rokid is poised to unveil its groundbreaking next-generation smart glasses, the Rokid Glasses, at the highly anticipated Rokid Jungle 2024 event, set to take place on 18 November in Hangzhou, China. Seamlessly integrating cutting-edge artificial intelligence with augmented reality, Rokid Glasses represent the pinnacle of innovation. As the most eagerly awaited event in the augmented reality calendar, Rokid Jungle 2024 is destined to be the largest and most consequential gathering of its kind on the global stage. With an impressive turnout expected of over 1,000 distinguished attendees, the event will serve as a landmark occasion, bringing together partners, visionaries, and industry leaders. The launch of the Rokid Glasses promises to elevate the smart daily experience to unprecedented heights, setting new standards in the realm of wearable technology.

Rokid Glasses: Transforming AI and AR into an Essential Daily Gadget for All
Rokid Glasses combine style, comfort, and lightweight design with intuitive, AI-powered features. Integrated with Alibaba's Tongyi Qianwen AI, Rokid Glasses offer a range of capabilities, including object recognition, text translation, and even solving complex math problems. It can calculate the calorie content of food or provide real-time language translation, making it an indispensable tool for travelers.

Empowered by Zhi Xiaobao, Alibaba's AI assistant, Rokid Glasses allow users to take full control of their world with simple voice commands, whether booking a ride or ordering a coffee. The advanced voiceprint recognition technology also facilitates secure payments via Alipay, ensuring a seamless and trusted connection to the user's phone. Alipay's cutting-edge AI audio detection technology guarantees top-tier security and fraud prevention during transactions.

A standout feature of Rokid Glasses is the ability to view message notifications directly through the glasses, effectively replacing the need for a phone screen. This functionality hints at a future where Rokid Glasses may evolve into a central hub of daily life, potentially replacing smartphones altogether as an essential tech gadget. "We've crafted our new glasses to redefine the user experience, bringing the world's first AI+AR glasses to daily life," says Misa Zhu, Founder and CEO of Rokid. "Our mission is to make high-quality AI+AR glasses accessible to everyone, and this launch marks a bold step in that direction." True to Rokid's ethos of Leave Nobody Behind, the Rokid Glasses bridge gaps in accessibility, usability, and comfort, ensuring that everyone can experience the transformative power of innovation.

Rokid's Role to Impact Global Tech Arena and Its Commitments for leading AR Industry
Rokid is making significant strides in transforming the museum experience using augmented reality (AR) technology to enhance visitor engagement. By providing immersive, interactive experiences, Rokid brings historical artifacts and exhibitions to life in exciting new ways. With over 2.5 million users benefiting from its AR glasses and more than 300,000 of these users have made actual purchases and are actively engaged with the devices. Even more striking is the fact that Rokid users spend an average of 2 hours and 45 minutes daily with Rokid glasses—this not only underscores the strong appeal of Rokid's products but also reflects the growing consumer interest in and adoption of augmented reality technology.

Rokid's ecosystem continues to flourish, with over 6,200 registered developers, highlighting the company's significant progress in cultivating an open and thriving ecosystem. As the race in augmented reality heats up, major players are competing for dominance in this rapidly evolving space. With AR technology expanding its global footprint, the question remains: who will emerge as the true leader in the AR industry? While the collaboration between Ray-Ban and Meta has brought new energy to the smart glasses market, Meta continues to face challenges. Despite a decade of investment in XR, VR, and AR, Meta has made strides with VR hardware like the Meta Quest but still struggles with slow user adoption and limited AR functionality.

Rokid Jungle 2024: A Decade of Breaking Boundaries in Augmented Reality
Rokid Jungle 2024 commemorates a significant milestone: Rokid's 10th anniversary and the beginning of the next decade of AR innovation. From its founding in 2014, Rokid has maintained a relentless focus on human-computer interaction, driving the evolution of AR technology through unwavering dedication to innovation. From setting industry standards with the original Rokid Glass to the highly regarded consumer product Rokid Air, and now with the trendsetting AR Studio and AR Lite, Rokid has played a key role in propelling the AR industry forward.

With the launch of the latest Rokid Glasses, the company reaffirms its leadership in the new wave of AR technological innovation. To mark this remarkable milestone, Rokid is delighted to offer a $20 benefit on all purchases made via the official website, using the code ROKID10 at checkout. Looking ahead, Rokid is thrilled to showcase its innovations at CES 2025, where will continue to lead the charge in AR technology. Rokid looks forward to seeing you there and sharing the next chapter of this exciting journey.

Email: pr@rokid.com
Rokid Official Website https://global.rokid.com/

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Rokid Glasses: Where AI Meets AR, Rivaling Meta's Ray-Ban in an Exclusive Unveiling at Rokid Jungle 2024