LOMBOK, Indonesia, Nov. 15, 2024 /PRNewswire/ -- The Indonesian Ministry of Tourism and Creative Economy proudly unveils its latest promotional video, "The Secret Colour of Mandalika", inviting international travellers to explore the unparalleled beauty and cultural richness of Mandalika, a hidden coastal paradise on Lombok Island in West Nusa Tenggara. Designed to raise international tourism awareness, the video celebrates Mandalika as a destination that welcomes visitors to discover their true colours amidst its warmth and scenic beauty.
Watch The Secret Colour of Mandalika Video on Wonderful Indonesia's YouTube channel.
Located on the south coast of Lombok Island, Mandalika offers travellers picturesque beaches, turquoise waters and green hills overlooking the vast Indian Ocean. Once a secret haven for surfers, this region has become one of Indonesia's most popular tourist hotspots. The Secret Colour of Mandalika captures this unique destination from every breathtaking angle, revealing the many shades of beauty that Mandalika has to offer.
The Colours of Mandalika
Easily accessible to international visitors, Mandalika is less than an hour's drive from Lombok International Airport or a short ferry ride from Bali, providing travellers with a seamless journey. Mandalika also offers a range of accommodation, from budget hostels to luxury five-star resorts, to suit all travellers. Notably, it has also earned a place on the MasterCard Global Destination Index as the world's top Halal destination, making it especially welcoming to Muslim travellers.
Beyond its beaches, Mandalika is home to the towering Mount Rinjani, Indonesia's second highest active volcano, and Tangsi, the rare pink beach. The area is an adventurer's paradise, with renowned surfing spots such as Selong Belanak and awe-inspiring sunset views from the Merese Hills. Travellers can also shop for quality local pearls or visit scenic spots such as Otak Kokok Waterfall and Suranadi Lake.
Mandalika offers visitors the opportunity to immerse themselves in local culture at Sade Village, home to the indigenous Sasak tribe. Visitors can also experience the traditional Bau Nyale festival, celebrating the legend of Princess Mandalika, where locals and tourists alike catch colourful Nyale sea worms along the shore.
To bring the vision of Mandalika to life, the Ministry collaborated with talented young Indonesian artists. The video is directed by Giri Prasetyo, a seasoned videographer known for his work on travel documentaries and commercials, who brings his personal passion for Indonesia's landscapes to this project. Featured in the video is Dara Sarasvati, a popular content creator with over a million Instagram followers, known for promoting Indonesian culture through cosplay and reaction videos. Joining Dara is Bunyod Saidov, a rising model of Tajik-Indonesian descent, who brings an international appeal to the production.
"As a destination where diverse landscapes, exciting adventures, and vibrant traditions blend seamlessly, Mandalika offers travellers an unforgettable experience. Through this video, we invite the world to discover their true colour in Mandalika," said Titus Haridjati, The Ministry's Communication and Marketing Director.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Indonesia Unveils the Secret Colour of Mandalika, A Journey to Lombok's Enchanting Sites and Traditions
SEOUL, South Korea, Nov. 16, 2024 /PRNewswire/ -- Gaudio Lab, a leader in AI audio technology, has won the CES 2025 Innovation Award with its comprehensive audio solution, "Gaudio Music Placement," designed to address challenges in video content production and distribution. With this accolade, Gaudio Lab has marked its third consecutive year of CES Innovation Award wins, bringing its total to four awarded products over this period, further proving its position at the forefront of AI audio technology on the global stage.
Gaudio Music Placement: Revolutionizing Video Content Production
The award-winning "Gaudio Music Placement" offers a comprehensive solution that addresses various challenges in video content production and distribution. By simply uploading a video, the AI engine efficiently handles tasks such as background music selection and placement, music replacement, dubbing, subtitles, sound effects, noise reduction, and dialogue isolation – significantly reducing the time needed for these labor-intensive processes. Currently, an early version with select features, "Gaudio Music Replacement," is commercially available, with the complete version set for release in the first half of next year.
A Solution to Copyright Challenges in Global Contents Distribution
Gaudio Music Replacement tackles the prevalent background music copyright issues that arise in video content distribution. Traditionally, resolving this required manual replacement of background music, but Gaudio's AI quickly replaces original music with high-quality, copyright-free options that closely match the original, thus greatly accelerating the workflow. The solution leverages world-class audio separation technology to isolate and enhance dialogue, provides automated foreign language dubbing, and simplifies the application of various sound effects. Leading broadcasters in Korea have already adopted this solution, and discussions are underway with broadcasters in Japan.
Gaudio Lab's CEO, Henney Oh, expressed his enthusiasm, stating, "We are thrilled to receive the CES Innovation Award for three consecutive years, affirming our AI audio technology as world-class. As global demand for cross-border content continues to grow, we will keep refining our products to enable fast and easy access to content distribution worldwide."
Gaudio Lab at CES 2025
Gaudio Lab will showcase its award-winning and other AI audio products at CES 2025 in Las Vegas this January. During CES 2024, Microsoft CEO Satya Nadella visited Gaudio Lab's booth, garnering significant attention. At CES 2025, Gaudio Lab will host a booth in the Global Pavilion, exhibiting a range of innovative AI audio solutions.
[About Gaudio Lab]
Gaudio Lab is a leading AI audio technology start-up that was founded in 2015 following the company's spatial audio technology for headphones was adopted as the binaural renderer for the ISO/IEC MPEG-H Audio standard in 2014. Ever since its establishment, the company has worked to develop technologies to deliver superior audio experiences wherever there is sound, gaining the attention and support from top global strategic investors such as SBVA, Samsung Venture Investment and Naver Corp. Across and between reality and virtual reality, Gaudio Lab's solutions will continue to provide optimized audio on a diverse range of platforms such as earbuds, smartphones, VOD, VR/AR, theaters, automotives and more. Gaudio Lab secured three consecutive CES Innovation Awards (2025/2024/2023, 4 products), finalist nominated for the SXSW Innovation Award 2024, adopted the ANSI/CTA international standard (2022), and obtained recognition through the adoption of the ISO/IEC MPEG-H international standard (2018, 2013). The company was also honored with the VR Awards for the Best VR Innovation Company in London (2017).
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Gaudio Lab Secures CES Innovation Award for Third Consecutive Year: "AI Audio Technology Capturing the World's Attention"
