HK Gift Card Industry Pioneer 33 Finance Helps Festival Walk, Launching Its First Gift Card to Meet the Christmas Gift-giving Rush

Prepaid Cards Lock in Future Consumer Spending, Helping Merchants Secure Future Cash Flow

HONG KONG, Nov. 18, 2024 /PRNewswire/ -- Hong Kong gift card industry pioneer 33 Finance, a Stored Value Facility (Licence no.: SVF0010) licensee under the Hong Kong Monetary Authority, has gained the trust of 10 major shopping mall brands in Hong Kong, and its gift cards are now accepted in 41 shopping malls, ranking it number one in terms of market share in Hong Kong. The company has been committed to promoting gift cards and prepaid products, helping Hong Kong merchants lock in future consumer spending, secure future cash flow, and enhance brand visibility through a variety of partnership models.

Following its successful launch of Hong Kong International Airport's first gift card, 33 Finance is now partnering with Festival Walk in launching the mall's first exclusive gift card ahead of the Christmas and New Year gift-giving season, providing a more flexible option for giving gifts to family members, friends, and corporate business partners. The Festival Walk gift card is available in denominations of HK$200, HK$500 and HK$1,000, and can be used at over 160 merchants within the mall, covering luxury fashion brands, beauty and cosmetics, electronics, lifestyle, general merchandise, as well as entertainment and leisure venues. Recipients can redeem the cards for any gifts that suit their personal preferences.

In recent years, major brands have been actively exploring the feasibility of launching their own private label gift cards, aiming to create a win-win-win situation for the brands, in-mall merchants, and consumers. For the brands, it can effectively enhance customer loyalty and locks in their future spending, thereby laying a solid foundation for the brands' turnover in the coming year. For the in-mall merchants, it can increase marketing opportunities and boost sales. For the consumers receiving the cards, it offers a wider choice of merchants and the flexibility to defer their purchasing decisions. As per the requirement of the Hong Kong Monetary Authority, customer funds in stored-value cards must be 100% safeguarded. This measure aims to ease consumers' concerns about the safety of funds associated with prepaid consumption, giving them peace of mind when using gift cards.

Yuen Tak Ching, Chairman of 33 Finance, said, "Gift cards are not only popular among individual consumers but are also increasingly embraced by corporate purchasers, who order in bulk for use as corporate gifts and staff incentives. Gift cards provide a convenient and flexible gifting option for birthdays, festivals, and special occasions, and help with brand promotion because for bulk or corporate orders, the denominations can be customised, and bespoke design is also supported. Gift cards offer convenience to both gift givers and recipients."

Adhering to its philosophy of "Share Value, Enjoy Life," the company will explore opportunities to partner with all sectors, including Hong Kong's entertainment and tourism industries, continue to drive the development of the local gift card market, showcase gift cards' benefits for consumption and sales, provide Hong Kong and overseas users with the new experience of a more secure prepaid consumption, and at the same time bring more profit opportunities and customers to merchants.

About 33 Finance

Website: https://www.33finance.com/
Facebook: @33financialservices
Instagram: @33financialservices
Tel: +852 3900-9833
Email: customer.services@33finance.com 

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Cyan Chan
Tel: +852 6484-5101

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

HK Gift Card Industry Pioneer 33 Finance Helps Festival Walk, Launching Its First Gift Card to Meet the Christmas Gift-giving Rush

SEOUL, South Korea, Nov. 18, 2024 /PRNewswire/ -- PayerMax, a leading global fintech company, made its inaugural appearance at G-STAR Korea, one of the world's most prestigious gaming events. This milestone marks a significant step in PayerMax's efforts to expand its footprint in South Korea's rapidly growing gaming and digital payment markets.

"We are thrilled to participate in this year's G-STAR Korea," said Wang Hu, Co-founder of PayerMax. "South Korea is a dynamic hub for digital entertainment and payments. By engaging with both global and local developers, we aim to support businesses' global expansion with our one-stop, locally-tailored payment solutions."

With South Korea's gaming industry continuing to thrive, PayerMax is dedicated to helping game developers maximize revenue potential. During G-STAR, PayerMax highlighted a gaming client with targeted payment marketing support during a major gaming tournament, resulting in a 153% increase in transaction volume and a 180% growth in successful orders during the campaign—underscoring PayerMax's capability to drive significant growth in the gaming sector.

South Korea is globally recognized for its vibrant mobile and online gaming industry, drawing an increasing number of international developers. According to Sensor Tower data, South Korea's mobile gaming market accounts for 58% of its gaming revenue, positioning it as a crucial region for global developers. Revenue from mobile games in South Korea reached $2.75 billion in the first half of this year, up $30 million from the same period in 2023.

The country's digital payment sector is also expanding rapidly, driven by popular platforms such as NAVER Pay and Kakao Pay. With high digital payment penetration and a strong appetite for technological innovation, South Korea presents fertile ground for companies like PayerMax to offer efficient, localized payment solutions.

PayerMax is committed to building a robust presence in South Korea, aiming to support businesses with a comprehensive suite of services that go beyond standard transactions. Leveraging deep expertise in compliance, marketing, financial management, and risk control, PayerMax has developed a comprehensive value-added service tailored to address the unique needs of South Korean enterprises. This approach enables PayerMax to meet the demands of high-efficiency digital transactions while ensuring secure, seamless experiences for merchants and users alike.

At G-STAR, PayerMax emphasized its role in helping South Korean businesses access the global market. By offering payment methods compatible with local platforms such as NAVER Pay and Kakao Pay, PayerMax enables companies to cater to both local and international customers. Additionally, its advanced Smart Routing technology and robust anti-fraud system ensure secure, reliable transactions critical for high-volume businesses.

As PayerMax deepens its investment in South Korea, it remains focused on fostering long-term partnerships with local businesses and developers. With a commitment to innovation and tailored solutions, PayerMax will continue to empower companies to succeed both locally and globally.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

PayerMax Makes a Strong Debut at G-STAR Korea, Championing Seamless Global Payment Solutions for the Gaming Industry