HONG KONG, Nov. 18, 2024 /PRNewswire/ -- Eternal Group is delighted to announce its inaugural partnership with Cosmoprof Asia, the foremost beauty exhibition in the Asia-Pacific region, serving as the esteemed event partner for this year's fragrance initiatives. During the CosmoTalks fragrance session on November 15, 2024, Eternal Group proudly unveiled the 2024 Hong Kong and Macau Perfume and Home Fragrance White Paper, meticulously developed in collaboration with the International Fragrance Association. This year's exhibition, themed "SCENT HORIZONS: Unveiling the Future of Fragrance," profoundly emphasized the integral role of fragrances within the Asian market. Over the span of three days, Eternal Group orchestrated a captivating program that encompassed seven distinguished events across four diverse activity types, including enlightening seminars, immersive fragrance masterclasses, hands-on workshops, and a striking LED wall presentation of the white paper. The exceptional turnout of nearly 2,000 attendees, who enthusiastically engaged in these activities and explored the booth, underscores the significant impact and relevance of perfumes and home fragrances in today's industry landscape.
About <2024 Hong Kong and Macau Perfume and Home Fragrance White Paper>
Eternal Group was established in the 1980s in Hong Kong S.A.R.. It is a leading Omni-channel Brand Management of Beauty & Eyewear company in China. With its intuitive sense of marketing tactics and groundbreaking business strategies, Eternal has over 40 years leading the trend and lifestyle in Hong Kong SAR, Macau SAR and China, with an international vision. With our diversified brand portfolio, Eternal is continuously motivated to strengthen our advantages in total brand solutions in both online and offline operations. As a luxury brand management and distribution enterprise, Eternal Group established the International Fragrance Association in 2024, dedicated to advancing the fragrance industry through various activities. The newly <2024 Hong Kong and Macau Perfume and Home Fragrance White Paper> aims to equip industry stakeholders with insights into consumer needs, facilitating the development of sustainable business models.
The <2024 Hong Kong and Macau Perfume and Home Fragrance White Paper> is a continuation of the <2024 China Perfume and Fragrance White Paper>, which has been published annually since 2020. This initiative allows industry professionals to gain deeper insights into consumer behaviors and preferences regarding perfumes and fragrances.
In 2024, Eternal Group collaborated with COSMART, a member platform under South China Morning Post Publishers Limited, to conduct a survey assessing consumer behaviors and preferences in fragrance usage. This survey ensures the white paper accurately reflects the market dynamics in Hong Kong and Macau, reinforcing Eternal Group's position as a leader in the fragrance sector.
The Fragrance Market in Hong Kong and Macau Matures: Over 90% Have Purchased Perfume The survey collected data from 1,063 interviewees regarding their fragrance habits, preferences, and market trends.
Key findings include:
The survey not only illuminates market trends but also identifies potential marketing opportunities in the Hong Kong and Macau fragrance markets. Highlights in the below:
However, the fragrance market in Hong Kong and Macau also faces challenges. In a competitive landscape, brands must continuously innovate to maintain consumer loyalty and adapt to evolving shopping preferences, fostering sustainable growth.
Download the Full Survey:
<2024 Hong Kong and Macau Perfume and Home Fragrance White Paper:
http://www.eternal.hk/EternalGroup/WhitePaper/2024_HK-Macau_WhitePaper.pdf
<2024 China Perfume and Fragrance White Paper>:
http://www.eternal.hk/EternalGroup/WhitePaper/2024_China_WhitePaper.pdf
More Event Photo:
https://drive.google.com/drive/folders/1fVFflvbFmPAr8wJDbHweSSHENwhUtK1O
ABOUT ETERNAL GROUP
Eternal Group was established in the 1980s in Hong Kong S.A.R.. It is a leading Omni-channel Brand Management of Beauty & Eyewear organization in China. With its intuitive sense of marketing tactics and ground-breaking business strategies, Eternal has flourished over 40 years leading the trend and lifestyle in Hong Kong SAR, Macau SAR and China, with an international vision. With our diversified brand portfolio, Eternal is continuously motivated to strengthen our advantages in total brand solutions in both online and offline operations. As a luxury brand management and distribution enterprise, we aim to build a better and sustainable business as well as to drive for excellence. To fulfil customer's need and aspirations, we develop our own brands of beauty and optical products to bring new insight to the market.
About International Fragrance Association
Established in 2024, the International Fragrance Association, founded by the Eternal Group, is dedicated to enriching the art and culture of fragrances. It aims to cultivate a deeper understanding and appreciation among the public for the intricate relationship between scents and art, history, and innovation. Through the influential force of fragrances, the foundation strives to promote inclusivity and unity within the diverse cultural tapestry. Embracing its role as a trailblazer and advocate, the foundation seeks to ignite societal transformation and harmony, transcending cultural barriers with a fervent embrace of the world of fragrances.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Eternal Group Unveiled the at Cosmoprof Asia 2024
MACAU, Dec. 26, 2024 /PRNewswire/ -- BEYOND Expo, Asia's largest technology and innovation ecosystem expo, proudly celebrates its fifth anniversary in 2025 with the official launch of the BEYOND BGlobal Network. Designed to meet the growing demand for Asian companies to expand internationally, this groundbreaking initiative offers businesses year-round support, access to strategic networks, and tailored solutions to thrive in global markets.
The Growing Imperative of Going Global
In today's interconnected and competitive economy, expanding beyond domestic borders has become a necessity for businesses seeking sustained growth. Asian companies, widely recognized for their technological ingenuity and entrepreneurial spirit, face unique hurdles when entering international markets. From mastering localization to navigating global operational challenges, achieving international success requires strategic planning and access to robust networks.
"Globalization is not just about entering new markets; it's about building meaningful connections that sustain long-term growth while understanding the importance of localization," said Jason Ho, Co-founder of BEYOND Expo. "The BEYOND BGlobal Network is designed to guide companies through this journey by connecting them with local players and providing unparalleled access to expertise, resources, and opportunities to thrive globally."
A Milestone Launch at BEYOND Expo 2025
The BEYOND BGlobal Network will be officially unveiled during the Closing Ceremony of BEYOND Expo 2025, scheduled for May 24, 2025, at the Venetian Macao Cotai Expo. The Closing Ceremony will also host the much-anticipated Fund at First Pitch: Celebrity Edition, where top innovative companies will pitch their global visions to a panel of celebrity athletes and leading investors. This exciting showcase underscores the Network's mission to foster impactful collaborations and create opportunities for cutting-edge businesses to excel on the global stage.
Unmatched Opportunities for Businesses
The BEYOND BGlobal Network is a comprehensive initiative designed to address the multifaceted challenges of global expansion. Through BEYOND Expo's extensive network, businesses gain access to key decision-makers across sectors, including leading retailers, e-commerce Networks, financial institutions, localization experts, and tech ecosystem leaders. Moreover, the Network enables collaborations with global icons and influencers, elevating brand visibility and engagement in international markets.
BEYOND Expo 2025 will provide a rich array of content through its flagship forums, such as the BGlobal Summit, Wealth Summit, and Global Investment Summit. These summits and forums will deliver actionable insights on topics such as strategic market entry, emerging investment trends, and the evolving dynamics of international trade. Industry-specific sessions will focus on cutting-edge areas such as AI, HealthTech, Clean Energy, Robotics, Lifestyle Tech, SportsTech, FinTech, and Mobility, ensuring a comprehensive exploration of global opportunities across diverse sectors.
Five Years of Bridging Asia's Tech Ecosystem and the World
Since its inception, BEYOND Expo has emerged as a vital Network for connecting Asia's thriving tech ecosystem with the global innovation community. Now in its fifth year, BEYOND Expo is set to welcome over 30,000 attendees from more than 120 countries, marking its most impactful edition yet. The event continues to foster innovation, encourage cross-border collaborations, and empower businesses to establish themselves as global leaders.
"The BEYOND BGlobal Network reflects our unwavering commitment to enabling companies to achieve sustainable growth on the global stage," said Dr. Gang Lu, Co-founder of BEYOND Expo. "As we celebrate five years of impact and growth, we are excited to take this transformative step in bridging Asia with the world."
Looking Ahead
BEYOND Expo 2025 is more than a technology exhibition — it is a launchpad for businesses to achieve their global ambitions. The introduction of the BEYOND BGlobal Network, alongside the exciting highlights of the Closing Ceremony, will provide attendees with exclusive insights into how this initiative can redefine their approach to international growth and success.
To learn more about the BEYOND BGlobal Network, please leave your details with us here: https://www.beyondexpo.com/beyond-bglobal-network/. For ticket bookings or more information about BEYOND Expo 2025, visit www.beyondexpo.com.
About BEYOND Expo
The BEYOND International Technology Innovation Expo (BEYOND Expo) is Asia's largest tech and innovation ecosystem expo, showcasing the culture and achievements of global technological innovation.
BEYOND Expo is not only a Network for displaying technological advancements but also a significant opportunity to drive industry upgrades. Through dedicated professional exhibition areas and vertical industry forums, BEYOND Expo is committed to fostering comprehensive development in technology and innovation while facilitating exchanges across various segments of the industry.
Since 2021, BEYOND Expo has attracted participation from Asia's Fortune 500 companies, large multinational corporations, unicorn innovation firms, and emerging startups. By integrating companies, products, capital, and industries, it builds an innovative ecosystem aimed at collectively advancing the development of the Asia-Pacific region and the global technology innovation industry.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
BEYOND Expo 2025 Launches BEYOND BGlobal Network to Propel Asian Companies into the Global Market
