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Tree Top® Launches New Direct-to-Consumer e-Commerce Site

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Tree Top® Launches New Direct-to-Consumer e-Commerce Site
News

News

Tree Top® Launches New Direct-to-Consumer e-Commerce Site

2024-11-19 00:00 Last Updated At:00:10

SELAH, Wash.--(BUSINESS WIRE)--Nov 18, 2024--

Tree Top ®, a farmer-grown, farmer-owned cooperative and leading producer of high-quality fruit-based products (including apple sauces and juices) announces the launch of its online retail store.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241115427874/en/

The new direct-to-consumer platform continues to expand Tree Top’s consumer reach and builds upon the brand’s growing in-store distribution at retailers nationwide. From apple sauces to juices, the site allows consumers in the lower 48 states to easily browse, select and purchase Tree Top products securely online.

“Our online store is designed to provide a user-friendly online shopping experience, providing another way for consumers to buy their favorite Tree Top products and maybe even find new flavors they haven’t seen in stores yet,” said Brad Olsen, vice president of marketing, Tree Top.

Consumers can visit TreeTop.com to start shopping. To celebrate the launch of the online store, Tree Top is offering free shipping on all orders of $25 or more for a limited time. Use the code “FREESHIP25” between Nov. 18-Dec. 2, 2024, to redeem the offer.

Additionally, Tree Top is hosting “15 Days of Giveaways” on social media between Nov. 19-Dec. 3, 2024, giving fans a daily chance to win unique prizes, including apple-themed swag and Tree Top merchandise. Fans can follow Tree Top on Instagram at @TreeTopInc to learn more.

About Tree Top, Inc.: Tree Top is a farmer-grown, farmer-owned cooperative owned by apple and pear growers. The cooperative was founded in 1960 in the heart of Washington’s apple country. Tree Top has led the way in premium-quality juices and apple sauce. With their fruit expertise and trusted sources of fruit, they now produce the widest array of fruit-based products and solutions for consumers and for most of the world’s leading food and beverage manufacturers. Tree Top operates six production facilities near the fruit in Washington, Oregon and California to create healthful fruit products made from simple ingredients to the delight of consumers around the world. To learn more, please visit TreeTop.com.

Tree Top's new online retail store allows consumers in the lower 48 states to easily browse, select and purchase Tree Top products securely online. (Photo: Business Wire)

Tree Top's new online retail store allows consumers in the lower 48 states to easily browse, select and purchase Tree Top products securely online. (Photo: Business Wire)

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Stock market today: Wall Street ticks higher following last week's slide

2024-11-19 00:01 Last Updated At:00:10

NEW YORK (AP) — Most U.S. stocks are drifting higher Monday as Wall Street holds steadier after seeing much of its rally following Donald Trump’s presidential victory dissipate.

The S&P 500 was up 0.4% in morning trading. The Dow Jones Industrial Average was down 31 points, or 0.1%, as of 10:45 a.m. Eastern time, and the Nasdaq composite was 0.8% higher.

CVS Health rallied 4.4% after adding four new directors to its board. The health giant did so following discussions with a major investor, hedge-fund owner Glenview Capital Management. Its CEO, Larry Robbins, is one of the new directors.

Liberty Energy also helped pull the market upward after rising 2.9%. Trump named its CEO, Chris Wright, as his Secretary of Energy.

Trading of Spirit Airlines’ stock, meanwhile, was halted after the budget carrier said it reached an agreement with its debtholders on a plan to take it through Chapter 11 bankruptcy protection. The airline will continue to fly while it restructures, but it will also likely wipe out the holdings of all its current stock investors.

Stocks broadly gave back more than half their postelection gains at the end of last week, and the S&P 500 fell Friday to its worst loss since before Election Day. Investors had sent the S&P 500 nearly 4% higher in the days immediately following Trump’s win. Bank stocks, smaller companies and other areas of the market seen as the biggest winners from the president-elect’s preference for lower tax rates, higher tariffs and lighter regulation did particularly well.

More recently, though, investors have braced for some of the potential downsides for the market of Trump’s reshaping of the economy. Moderna rose 4.5% on Monday, but it is still down since Trump said he wanted Robert F. Kennedy Jr., a prominent anti-vaccine activist, to lead the Department of Health and Human Services.

Worries about potentially higher inflation under Trump have also sent Treasury yields upward in the bond market. Such results could tie the Federal Reserve’s hands, when the central bank is trying to lower interest rates to ease the brakes off the economy and keep the job market humming.

While lower rates can give a boost to growth, they can also add fuel for inflation.

“Traders appear to be gauging the potential impact of a new Trump administration’s policies on the economy, and the possibility that the Fed may slow down its rate-cutting campaign,” according to Chris Larkin, managing director, trading and investing, at E-Trade from Morgan Stanley.

Higher rates and yields in turn mean more pressure on companies to make bigger profits in order to make their stock prices look less expensive. Their prices have already run up much faster than their earnings.

Several big-name companies will be reporting their latest profit result this week, including market heavyweight Nvidia on Wednesday.

The chip company has grown into one of Wall Street’s most influential, with a total market value of nearly $3.5 trillion, after becoming the poster child of the rush into artificial-intelligence technology. It will need to hit analysts’ high expectations for growth during the latest quarter, if not more, to justify its big stock price.

Other big companies set to report results this week include Lowe’s and Walmart on Tuesday, Target on Wednesday and Deere on Thursday.

The big-box retailers will be reporting after an update on Friday said shoppers spent more at U.S. retailers generally last month than expected. It's the latest signal that the most influential force on the economy remains solid, but the data may not be quite as strong as it appeared. After taking away purchases of automobiles, sales at retailers were weaker last month than economists expected

In the bond market, Treasury yields were holding steadier, which helped keep things calmer in the stock market. The yield on the 10-year Treasury was holding at 4.45%, where it was late Friday.

In stock markets abroad, indexes were mixed amid modest moves in Europe following sharper swings in Asia.

South Korea’s Kospi jumped 2.2% after Samsung Electronics, the country’s biggest company, announced a share buyback plan.

AP Business Writers Matt Ott and Elaine Kurtenbach contributed.

FILE - People pass the New York Stock Exchange on Nov. 5, 2024, in New York. (AP Photo/Peter Morgan, File)

FILE - People pass the New York Stock Exchange on Nov. 5, 2024, in New York. (AP Photo/Peter Morgan, File)

Trader Robert Charmak works on the floor of the New York Stock Exchange, Friday, Nov. 8, 2024. (AP Photo/Richard Drew)

Trader Robert Charmak works on the floor of the New York Stock Exchange, Friday, Nov. 8, 2024. (AP Photo/Richard Drew)

FILE - A person stands near an electronic stock board showing Japan's Nikkei index at a securities firm in Tokyo, on Sept. 18, 2024. (AP Photo/Eugene Hoshiko, File)

FILE - A person stands near an electronic stock board showing Japan's Nikkei index at a securities firm in Tokyo, on Sept. 18, 2024. (AP Photo/Eugene Hoshiko, File)

FILE - A passerby moves past an electronic stock board showing Japan's stock prices outside a securities firm in Tokyo, on Oct. 11, 2024. (AP Photo/Shuji Kajiyama, File)

FILE - A passerby moves past an electronic stock board showing Japan's stock prices outside a securities firm in Tokyo, on Oct. 11, 2024. (AP Photo/Shuji Kajiyama, File)

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