Willog Awarded 'Minister of Land, Infrastructure, and Transport Citation' at Korea Logistics Awards for the Third Consecutive Time

SEOUL, South Korea, Nov. 19, 2024 /PRNewswire/ -- Willog Co., Ltd. (Co-CEOs Ben S. Bae and Daniel J. Yun, www.willog.io), a supply chain monitoring solution provider, announced on the 4^th of November that it was awarded the Minister of Land, Infrastructure, and Transport Citation at the 32nd Korea Logistics Awards held on Logistics Day, November 1st.

This marks the third consecutive win for Willog, following its recognition in 2020 and 2022.

The Korea Logistics Awards, hosted by the Ministry of Land, Infrastructure, and Transport, aims to strengthen the competitiveness of Korea's logistics industry by recognizing individuals and organizations who have contributed to the industry's growth. Award recipients are selected based on their contributions to logistics innovation, ecosystem development, overseas expansion, technology advancement, and overall impact on the logistics sector.

The award recognizes Willog's contributions to advancing digitalization within the logistics industry through its proprietary supply chain monitoring solutions. These innovations support the government's "New Growth 4.0" strategy and provide visibility throughout the logistics process, enabling cost savings, quality enhancement, and data-driven decision-making for companies.

Willog's solutions, particularly in cold chain logistics, are lauded for reducing logistics costs and enhancing transportation quality through data insights. Willog's monitoring solutions gather and analyze data on factors like temperature, humidity, and impact during transit, ensuring safe transport and storage of goods. This system enables companies to detect and preemptively address issues such as temperature fluctuations and damage, enhancing long-term transportation quality and operational efficiency.

Willog's latest recognition with the Minister of Land, Infrastructure, and Transport Award solidifies its position as a dominant force in Korea's cold chain industry. This prestigious award highlights Willog's unmatched contributions to logistics digitalization and innovation, which have fundamentally shaped the country's logistics landscape. Over the past years, Willog has become synonymous with reliability, cost-efficiency, and quality improvement in cold chain logistics across Korea, achieving unparalleled brand recognition and market leadership.

Building on its success in Korea, Willog is now expanding into the Asia-Pacific market, recognizing a regional need for advanced cold chain solutions. With strategic plans to fill this gap, Willog aims to become a prominent name globally, drawing interest from influential organizations and corporate partners.

"This 3^rd consecutive award is a meaningful achievement for us," said Co-CEO Daniel J. Yun. "Willog remains committed to driving innovation and supporting digital transformation within logistics."

About Willog

Willog Co., Ltd. provides supply chain monitoring solutions that collect temperature, humidity, and impact data to ensure product safety during transportation. Its sensor devices capture critical data, which is then analyzed through a cloud-based platform. This enables real-time visibility, proactive issue resolution, and data-driven decision-making, helping companies minimize costs and maintain revenue by preventing damage and spoilage.

Since securing initial Series A funding in 2021, Willog has attracted further investment, including Series B in October 2023. It continues to expand globally, with partnerships in the United States, Singapore, Japan, and more countries in Asia Pacific region.

Media Contact
Willog Co., Ltd.
Team Leader: Helen Shin
helen@willog.io

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Willog Awarded 'Minister of Land, Infrastructure, and Transport Citation' at Korea Logistics Awards for the Third Consecutive Time

SEOUL, South Korea, Nov. 20, 2024 /PRNewswire/ -- Binggrae, South Korea's leading food company, has announced that its flagship ice bar, Melona, is now available at Costco in Australia starting this month.

Binggrae is well-known for its diverse product offerings, including the best-selling Banana Flavored Milk, Yoplait—the first spoonable yogurt in Korea introduced through a technical partnership with Sodima—and the iconic Melona ice bar. Since its founding in 1967, Binggrae has become a household name in Korea.

At Costco Australia, Binggrae is offering a 24-pack bundle of Melona, which includes 8 bars each of melon, mango, and coconut flavors.

In addition to Costco, Binggrae has already entered other major Australian retail chains. Since its official market entry last year, Binggrae's products have been available at Woolworths, the leading supermarket chain in Australia, and IGA, the fourth-largest. Both retailers currently sell Melona, as well as Binggrae's Samanco—a popular Korean frozen dessert made with ice cream and sweet syrup layered in a fish-shaped wafer, inspired by the beloved Korean winter snack bungeoppang.

Next month, Melona and Samanco are also set to launch at Coles, Australia's second-largest supermarket chain, further expanding Binggrae's reach in the region.

Binggrae first began exporting Melona in 1995, targeting the Korean community in Hawaii. To expand its presence in the U.S., the company established a local subsidiary in San Francisco in 2016, bolstering its sales and marketing efforts. Today, Melona can be found in major retailers such as Costco and other supermarkets, accounting for 70% of the U.S. sales of Korean ice bars. Binggrae later established subsidiaries in China and Vietnam, with its products now sold in mainstream markets across these countries.

Binggrae began exporting Melona to Europe, including France, Germany, the U.K., and the Netherlands last year. Since May this year, Melona has been listed in Albert Heijn, a major retail chain in the Netherlands. Melona has seen high sales rates in Asian mart chains across Europe, such as Tang Frères in France, Go Asia in Germany, Amazing Oriental in the Netherlands, and Oseyo in the U.K. The sales of Melona in Europe in the first half of this year have tripled compared to last year.

Melona continues to enjoy strong sales in North America and Southeast Asia, including the Philippines and Vietnam, and is now exported to over 30 countries worldwide. Binggrae tailors the flavors of Melona to local tastes and preferences, offering varieties such as mango and coconut.

Looking ahead, Binggrae plans to expand its ice bar product lineup in Europe to accelerate its growth in the region.

A Binggrae representative stated, "We aim to establish Australia as a key hub for global market expansion and will focus on increasing our market share in the region."

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Binggrae's Iconic Melona Ice Bar Now Available at Costco Australia