REIMS, France, Nov. 19, 2024 /PRNewswire/ -- Piper-Heidsieck, iconic Champagne house, has launched a cinematic advertising campaign, to stage its own story with renowned British artist, Miles Aldridge. The campaign titled "Twist the Script", brings to life how Piper-Heidsieck has been doing things differently and defying convention over the course of its history. 'Twisting the Script' reimagines tradition with bold, innovative flair.
To view the Multimedia News Release, please click: 
https://www.multivu.com/piper-heidsieck/9302251-en-piper-heidsieck-twists-the-script-iconic-heritage
At the heart of "Twist the Script" are four key moments from Piper-Heidsieck's past, interpreted through Aldridge's cinematic and inimitable style. These moments reflect the Champagne house's bold journey which has been pushing boundaries since 1785. From navigating Prohibition-era restrictions with clever tactics to its celebrated connection with cinema icon Marilyn Monroe, Piper-Heidsieck has always embraced boldness and innovation.
As a visual extension of the campaign, a striking mural featuring Aldridge's artwork has been unveiled for the launch in September in Brooklyn, New York. Created by Colossal Media, the mural captured the daring essence of Piper-Heidsieck. Known for his vibrant use of color and a unique blend of fashion and surrealism, Aldridge has collaborated with top-tier fashion magazines and luxury brands, making his artistic vision a fitting match for this campaign.
"The brand's joyful disobedience gave me the creative freedom to explore its unique history," Aldridge said. "Reimagining these iconic moments has been a fantastic way to capture Piper-Heidsieck's bold and cinematic essence."
"Twist the Script" also highlights Piper-Heidsieck's modern-day achievements, including the appointment of 31-year-old Chef de Caves, Émilien Boutillat, back in 2018, and the brand's pioneering move to become the first Champagne house to achieve B Corp certification for its sustainability efforts in 2022. These milestones reflect Piper-Heidsieck's ongoing commitment to challenging conventions and are a driving force behind the brand's approach to winemaking today.
Émilien Boutillat, Chief Winemaker, added, "Whether in our winemaking philosophy, production methods, brand partnerships, or packaging, we've always been committed to doing things differently. This rich history continues to inspire me as I craft the blends for our cuvées and push the boundaries toward an ever-bolder future."
Enjoyed in over 100 countries, with one bottle popped every six seconds, Piper-Heidsieck remains a symbol of innovation and excellence. Looking ahead, the Champagne house continues to invest in cutting-edge technologies, such as robotics for sustainable viticulture, using advanced machinery in the champagne production process.
PLEASE DRINK RESPONSIBLY
Media Contact: contact@piper-heidsieck.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
PIPER-HEIDSIECK 'TWISTS THE SCRIPT' TO BRING ICONIC HERITAGE TO LIFE
NEW YORK, Nov. 19, 2024 /PRNewswire/ -- The Bluetag COOLING Collection by Popilush, a leading fashion shapewear brand, has been honored with the Silver NY Product Design Award in Clothing & Accessories - Womenswear for its remarkable integration of advanced cooling technology and sustainable design. This collection, featuring proprietary cooling fibers that reduce body temperature by up to 15%, redefines comfort in shapewear while emphasizing eco-conscious material use and functional sophistication.
Eve DeMartine, the founder of Popilush, emphasized that fabric innovation is a key factor in the brand's success. "We are committed to ongoing investment in fabric innovation, which allows us to support sustainable fashion while enhancing comfort and confidence for women," said DeMartine.
The NY Product Design Awards, organized by the International Awards Associate (IAA), celebrates outstanding product design achievements across various industries. This prestigious accolade recognizes both established and emerging designers who demonstrate vision and push creative boundaries. It highlights groundbreaking work that enhances the quality of daily life.
Popilush's Bluetag COOLING Collection exemplifies a forward-thinking design that enhances everyday comfort and style. Tailored for modern, health-conscious women, each piece balances fashion with functionality. The collection features integrated shapewear mesh that subtly contours the waist and legs, creating a flattering silhouette. An innovative overlapping gusset design allows easy movement and minimizes the need for additional undergarments, while enhanced bust support, removable padding, and discreet lines ensure a sleek, polished look under any outfit.
The development of the collection showcases Popilush's strong commitment to innovative materials. The brand's founder remains dedicated to technological advancements, which continue to influence Popilush's approach to creating products that combine functionality with eco-friendly, mindful practices.
Customers now have the perfect opportunity to enhance their wardrobe with pieces from this award-winning collection, as Popilush's 2024 Black Friday event promises an exciting shopping experience with significant discounts. The official sale kicks off on November 21 and runs through November 27, offering shoppers the chance to enjoy discounts of up to 75%. As the event progresses, the Black Friday Last Call takes place from November 28 to November 30, with an exceptional offer of up to 90% off on November 29. Following this, the Cyber Monday sale extends from December 1 to December 9, providing further opportunities for savings with discounts reaching up to 75%.
For more details, please visit: https://www.popilush.com/collections/black-friday-cyber-monday-sale.
About Popilush
Popilush is a pioneer of apparel with built-in shapewear that empowers women of all shapes and sizes to look as good as they feel, every day. They design shapewear apparel that includes garments innovated with built-in lifting, smoothing, and shaping, for everyday support. Their mission is to uplift all women so they can feel their best, and have the freedom and confidence to be themselves. Their high-quality apparel is available in a diverse range of sizes at an affordable price. With Popilush, you can confidently express your unique style while enjoying the benefits of premium apparel. In 2024, Popilush was recognized with the Gold Stevie Award for Best Female Entrepreneur in Consumer Products (10 or Fewer Employees) and the Silver NY Design Award in Clothing & Accessories - Womenswear for their Bluetag COOLING Collection, celebrating their dedication to quality and innovation. To learn more about Popilush and discover their products, please visit www.popilush.com, or engage with the Popilush community on Instagram @popilush.
Contact:
Olivia: press@popilushmail.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Popilush's Bluetag COOLING Collection Wins NY Product Design Award
Popilush's Bluetag COOLING Collection Wins NY Product Design Award
