BANGKOK, Nov. 22, 2024 /PRNewswire/ -- On November 18, 2024, Ms. Melissa Bastos, Director of Corporate Strategy and Insights for Cotton Incorporated shared marketing data and analyses about consumer attitudes and habits relating to apparel shopping based on company's latest global market research with the professionals from the textile apparel industry at the media sharing session in Bangkok, Thailand.
Ms. Bastos oversees consumer attitude and behavioral research and retail assessments in the United States, Latin America, Korea, Thailand and other Asian countries. As a non-for-profit organization dedicated to promoting cotton products, Cotton Incorporated's mission is to increase the demand for and profitability of cotton. The company keeps providing valuable market insights to help industry players understand the current state of the cotton consumer market and optimize and promote cotton products.
Bastos pointed out that more consumers are shopping online because of the ease of access to styles and prices, but more than 60 percent of consumers are experiencing problems with the quality of their products. She noted that cotton products are often perceived as comfortable, durable and trustworthy, so more than half of consumers globally say they are willing to pay more for cotton clothing.
"Denim is an important cotton product." Bastos said that the global denim market is expected to grow by 36 percent between 2023-2029, with 87 percent of Thai consumers saying they like to wear jeans, and half of those female consumers will pay for new styles of jeans.
Bastos emphasizes that more and more consumers within the market are now concerned about the sustainability of their garments, and that factors such as the use of natural fibers and sustainable production may influence their decision when purchasing jeans. In the context of the active implementation of traceability strategy in the industry, cotton, as the most often traced material, continues to optimize product performance while increasing the commercial value of cotton products.
In addition to in-depth research on marketing data, Cotton Incorporated also focuses on sustainability, launching environmental initiatives such as the Blue Jeans Go Greenâ„¢ denim recycling program, which increases consumer awareness and purchasing habits of sustainable cotton products and further strengthens the market position of cotton products.
For more information about cotton, you can visit the Cotton Incorporated website (www.cottoninc.com) to access a wealth of industry data, including market data, cotton sustainability, cotton production information, trend forecasting, and performance technologies related to cotton.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Deep Dive into Today's Clothing Shoppers
JAKARTA, Indonesia, Nov. 22, 2024 /PRNewswire/ -- Indonesia International Modest Fashion Festival (IN2MF) 2024 has set a new world record for the Wastra-Based Modest Fashion Festival celebrating the Most Collections, with 1,550 fashion attires of 208 Indonesian brands and 10 international designers' works. This achievement was officially recognized by Indonesian Record Museum (MURI) during the event, held from October 30th to November 3rd, 2024, at Jakarta Convention Center (JCC), Senayan, Jakarta.
Organized by Bank of Indonesia, the Ministry of Micro, Small, and Medium Enterprises (MSMEs), and Indonesian Fashion Chamber (IFC), IN2MF 2024 was one of the highlights of Indonesia Sharia Economic Festival (ISEF), 2024. The festival aimed to integrate Indonesia's modest fashion ecosystem and promote a sustainable, resilient sharia economy.
Carrying the theme "Elevating Sustainable Modest Fashion to The Global Stage", IN2MF 2024 emphasized sustainability, innovation, and inspired by the use of traditional Indonesian textiles. The event showcased batik, songket, ikat, ATBM weaving, and eco-friendly materials celebrating Indonesia's rich cultural heritage. In addition to 208 Indonesian designers, the festival also featured 10 international designers from Malaysia, South Africa, Australia, India, Italy, Russia, Turkey, Spain, the UAE, and Jordan, underscoring the global appeal of modest fashion.
A major highlight of the event was the Business Matching Traditional Textiles program, which connected designers with artisans, fostering collaboration and creating new business opportunities. Additionally, a series of seminars and Focus Discussion Groups (FGDs) explored important themes in modest fashion, including innovation, sustainability, trend forecasting, and the challenges in modest fashion business. These initiatives were designed to further strengthen the industry and promote growth through meet, knowledge-sharing and collaboration.
In terms of business impact, IN2MF 2024 proved successful, with total commitments, sales, and financing reaching 72.9 billion Rupiah. This includes business matching and collaborations with key partners. When factoring in global initiatives in markets such as Abu Dhabi, Kuala Lumpur, Istanbul, and Paris leading up to the festival, the total value generated reached to 258.7 billion Rupiah.
This year's, 2024 IN2MF not only highlighted Indonesia's leadership in sustainable modest fashion but also celebrated the dynamic intersection of tradition, innovation, and business; the World Record achievement further cements Indonesia's position as a global hub for the modest fashion industry.
About IN2MF
The Indonesia International Modest Fashion Festival (IN2MF) is an annual event dedicated to promoting modest fashion globally, with a focus on sustainability, innovation, and traditional textiles. The festival brings together designers, artisans, and industry leaders to foster growth within the modest fashion sector.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
IN2MF 2024 sets world record with 1,550 designers' fashion attires of 208 Indonesian brands and 10 international designers.
