BANGKOK, Nov. 23, 2024 /PRNewswire/ -- The SMARTIES Thailand 2024 Awards brought together pioneers and the brightest minds of the advertising and marketing world, celebrating marketing innovation. Ultimately, 47 exceptional winners were honored, comprising 13 Gold, 15 Silver, 8 Bronze awards and 11 industry awards.
More than just a celebration, the SMARTIES Awards are a global movement that empowers brands, advertisers, agencies, publishers, and technology enablers. With over 50,000 entries globally, SMARTIES has extensive reach, encompassing 19 country awards, 4 regional awards, and one global awards program. This year, Thailand presented numerous impressive entries spanning diverse sectors, underscoring the country's influence in strategic marketing and creative innovation.
SMARTIES Thailand 2024 honored the best in the industry with a remarkable lineup of winners. Brilliant & Million, Thailand was awarded Digital Agency of the Year, while Grab took home both Publisher of the Year and Brand of the Year. Friends & Mana Company Limited was named Independent Agency of the Year, and Spa-Hakuhodo secured Creative Agency of the Year. M&C Saatchi emerged as the Media Agency of the Year, and Babi Mild was recognized as the Most Resilient Brand of the Year. Publicis Groupe earned the title of Holding Agency Company of the Year, while the Juror's Choice Award went to the impactful "Under My Skin" campaign. Mondelēz International claimed the honor of Advertiser of the Year, and Best in Show was awarded to the captivating "Oreo Pokemon Catch 'Em All!" campaign.
Check Out the Winner List Here!
A rigorous selection process, led by a dedicated jury panel featuring top minds in marketing in Thailand, identified the best campaigns. These campaigns strengthened engagement through advanced technology, and elevated marketing practices.
"SMARTIES continues to set new benchmarks in the industry," said Rohit Dadwal, CEO of MMA Global APAC & Global Head of SMARTIESâ„¢ Worldwide. "This year's winners have demonstrated unparalleled brilliance, proving that Thailand is a hub for exceptional marketing talent. SMARTIES is not just about winning awards; it's about pushing boundaries and setting global standards. With the launch of our new SMARTIES Sonic logo this year, we are redefining how the SMARTIES brand resonates and engages with audiences around the world, marking a new era of recognition and innovation".
Winning a SMARTIES award brings more than recognition. Winners gain a competitive edge, credibility, and an impact on prestigious rankings, such as the MMA SMARTIES Business Impact Index, RECMA, and the WARC Media 100.
About MMA Global: MMA Global is the leading global trade association for marketers, providing essential resources and expertise to empower marketers to navigate the complex world of Marketing. With a commitment to driving innovation and effectiveness, MMA Global plays a pivotal role in shaping the future of marketing.
SMARTIES: SMARTIES is the prestigious marketing awards program hosted by MMA Global, recognizing excellence in Marketing. The SMARTIES Awards celebrate the most innovative and impactful campaigns that push the boundaries of creativity and drive measurable business impact in today's dynamic landscape.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
MMA SMARTIES Thailand 2024 - Celebrates Unparalleled Marketing Innovation and Excellence in Thailand
HONG KONG, Nov. 23, 2024 /PRNewswire/ -- The presentation ceremony for the Hong Kong ICT Awards 2024 was held in the evening of November 22 with MTR Corporation / The Hong Kong University of Science and Technology being presented the Award of the Year from the Financial Secretary, Mr Paul Chan. MTR Corporation / The Hong Kong University of Science and Technology is also the winner of the Smart Mobility Grand Award, surpassing seven other category winners with its winning entry "Public transport ridership simulation and railway planning – MTR to Keep Cities Moving".
Mr Chan said, "The ICT Awards put a deserved spotlight on the remarkable talent, creativity and dedication of the people seeking to harness technology to reinvent products and services, to improve efficiency, to offer better care to the needy, and ultimately to make our lives and the world better."
Noting this year's Hong Kong ICT Awards has introduced the "Best Use of AI" Award, Mr Chan said the Hong Kong Special Administrative Region Government believes in the vast potential of artificial intelligence (AI) which is a sweeping force in boosting productivity and enhancing the competitiveness of economy. And the Government has been working on multiple fronts to make it thrive, through supporting research and development, nurturing startups, fostering cross-boundary and cross industry collaboration, attracting strategic enterprises, and building the related infrastructure, including a supercomputing centre.
The Hong Kong ICT Awards aims to recognise and promote outstanding local Information and Communications Technology (ICT) innovations and applications. It has been well-received as an annual flagship event of the local industry since its debut in 2006. In addition to encouraging and recognising local innovations, the Awards also serves as a springboard to help the winners and their products enter the Mainland and overseas markets.
Organised by the Digital Policy Office and supported by the collaborative efforts of eight Leading Organisers, the Steering Committee, the Standards Assurance Sub-committee, the Grand Judging Panel, the Marketing and Promotion Sub-committee, judges, supporting organisations and industry associations, this year's competition concluded successfully. The Chairman of the Grand Judging Panel, the President of Lingnan University, Professor Joe Qin, congratulated the awardees and praised their innovative solutions for bringing unlimited possibilities to life and benefiting society as a whole.
Professor Qin said, "In the era of artificial intelligence, the newly introduced 'Best Use of AI Award' inspires further innovative applications, ensuring that information and communications technology remains in tune with the times and sustainable development." He firmly believes that education, technology, and talent are closely interconnected and encourages everyone to experiment and to contribute to shaping a brighter future together.
The Secretary for Innovation, Technology and Industry, Professor Sun Dong, presented trophies to the eight winners of Grand Awards to commend their outstanding performance. The awardees are:
Award category
(Leading Organiser)
Grand Award winner
(winning entry)
Digital Entertainment Grand Award
(Hong Kong Digital Entertainment Association)
AITHER ENTERTAINMENT LIMITED
(Apeiron)
FinTech Grand Award
(Institute of Financial Technologists of Asia)
Evident Limited
(EVIDENT)
ICT Startup Grand Award
(Hong Kong Wireless Technology Industry Association)
Neurodyssey Association Limited
(Neurofeedback AI-Based Mapping Expert System ("NAMES"))
Smart Business Grand Award
(Hong Kong Computer Society)
Transcendence Company Limited
(C-SMART Site Safety System)
Smart Living Grand Award
(Hong Kong Information Technology Federation)
Logital Co. Limited
(Savoir by EasyHear)
Smart Mobility Grand Award
(GS1 Hong Kong)
MTR Corporation / The Hong Kong University of Science and Technology
(Public transport ridership simulation and railway planning – MTR to Keep Cities Moving)
Smart People Grand Award
(The Hong Kong Council of Social Service)
Hong Kong Young Women's Christian Association / St. James' Settlement / Hong Kong Lutheran Social Service, LC-HKS / Hong Chi Association
(The Hong Kong Jockey Club e-Platform to Achieve Smart Service for On-site Pre-school Rehabilitation Services (e-PASS OPRS))
Student Innovation Grand Award
(Hong Kong Education City)
St. Paul's Co-educational College (Ms Clarisse POON)
(Medisafe)
Besides, the winning entry "Medisafe" has fully demonstrated effective application of computational thinking for problem-solving, as well as students' great potential in the field of ICT. As such, the Grand Judging Panel unanimously recommended Ms Clarisse Poon of St. Paul's Co-educational College to receive the "Special Recognition Award" as an encouragement and commendation for her remarkable performance. The award was presented by Professor Qin to Ms Poon.
Detailed information of the winners and the event are available on the website of the Hong Kong ICT Awards (www.hkictawards.hk).
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** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Innovative technology and applications recognised with Hong Kong ICT Awards 2024
